Product Bundles

Definition

Product bundles are a marketing strategy where multiple products are sold together as a single unit, often at a discounted price. Bundles can be created for various purposes, such as promoting complementary products, increasing average order value, or offering value-added services. Product bundles can include physical products, digital downloads, services, or a combination of these. In a PIM context, product bundles are managed as separate entities with their own attributes, pricing, and inventory management.

Why It's Important for E-commerce

Product bundles are a powerful tool for e-commerce merchants as they can increase sales, improve customer satisfaction, and enhance the overall shopping experience. Bundles can help merchants cross-sell and upsell related products, increase average order value, and create unique value propositions. Bundles can also be used to promote seasonal or limited-time offers, bundle subscription services with hardware, or offer free add-ons to increase perceived value. Effective product bundle management ensures accurate pricing, inventory, and availability, as well as consistent product information across all sales channels.

Examples

• Bundling a fitness tracker with a subscription to a fitness app
• Creating a "back-to-school" bundle with a laptop, backpack, and school supplies
• Offering a "gaming bundle" with a console, controller, and popular game
• Bundling a camera with a lens and camera bag for photography enthusiasts
• Creating a "home office bundle" with a desk, chair, and computer accessories

How WISEPIM Helps

• **Bundle Creation:** Easily create and manage product bundles with a user-friendly interface.
• **Dynamic Pricing:** Automatically calculate bundle prices based on component products.
• **Inventory Management:** Track bundle inventory levels and manage stock across components.
• **Channel Availability:** Control bundle availability and visibility on specific sales channels.
• **Bundle Promotions:** Create promotional offers and discounts for bundles.

Related Terms

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