E-commerce Dictionary

3D model management is storing, organizing and publishing product 3D files such as GLB and USDZ, each linked to the right SKU and channel.

A+ Content, formerly Enhanced Brand Content, is the Amazon feature that lets brand owners add image and text modules below the product listing.

An AI PIM is a product information management system where AI drafts descriptions, attributes, categories and translations, and people review the result before it is published.

AI-powered product content creation is the use of AI models to write product titles, descriptions, attributes and translations from your existing product data.

In ecommerce, an API (application programming interface) is a defined way for two systems, such as a webshop and a PIM, to exchange data like products, prices, stock and orders.

An API-first PIM is product information management software built so every function is available through an API, which other systems use to read and write product data.

An ASIN (Amazon Standard Identification Number) is the unique 10-character code Amazon assigns to each product in its catalog.

Access control in a PIM sets who can view, edit, import or publish which product data, usually through user roles and permissions.

Agentic commerce is shopping in which an AI agent searches, compares and can buy products for a person, using structured product data and open protocols.

Alt-text accessibility management is the practice of writing, storing and checking alt text for every product image, so screen reader users and search engines understand them.

Asset transformation converts a master image or video into the sizes, crops and formats each channel needs, without changing the original file.

An attribute collision is a conflict where two sources use the same attribute name for different things, or send different values for the same attribute of one product.

Attribute dependency management means setting rules so one attribute's value decides which other attributes or values apply, such as frame size only for bikes.

An attribute group is a named section that bundles related product attributes, such as Dimensions or Technical specs, so product data is easier to enter, find and export.

Attribute inheritance in a PIM means child products, variants or families automatically take attribute values or fields from their parent, unless you override them.

Product attribute management is defining, filling and maintaining the structured fields that describe products, such as color, size and material, for every channel.

Attribute scoping sets whether a product attribute holds one value everywhere or a different value per language, channel or market.

An attribute set is a named group of product attributes, such as size, color and material, that defines which fields a type of product has.

Attribute value normalization is the process of standardizing the values within product attributes to ensure consistency, eliminate variations, and improve data quality.

Attribute mapping links the product attributes in one system to the matching fields and values in another, such as a sales channel or marketplace.

Attributization is turning product information into structured attributes, such as color, size and material, so each fact sits in its own field.

AR product visualization lets shoppers place a true-to-scale 3D model of a product in their own space through a phone camera before they buy.

Automated translation memory is a database of approved translated sentences that software reuses automatically when the same or similar text needs translating again.

The average amount a customer spends per order: total revenue divided by the number of orders in the same period.

B2B marketing is marketing aimed at other businesses rather than consumers, using channels such as your website, search, email, LinkedIn and trade events to reach buyers and their teams.

BOPIS data is the store-level information needed for buy online, pick up in store: stock per location, pickup eligibility, preparation time and pickup options.

A base product is the model whose details are shared by its variants. A shirt’s fabric and care instructions can belong to the base product, while each size and color combination has its own stock keeping unit (SKU).

Batch processing involves executing a series of non-interactive jobs or tasks on large volumes of data without manual intervention. It is used for efficient, automated data management and updates.

Brand management involves overseeing the tangible and intangible elements of a brand to increase its perceived value. It ensures consistent messaging, visual identity, and customer experience across all touchpoints.

Brand consistency means your brand looks, sounds and describes its products the same way on every channel, from webshop to marketplace.

Bulk edit means changing a field on many products or records at once, such as price, category or description, instead of editing each one separately.

Business rules are statements that define how a company handles data and decisions, written so software can check, fill or route information automatically.

CGI (computer-generated imagery) means images and video created with 3D software instead of a camera, used in e-commerce for product shots, lifestyle scenes and 360 views.

CPQ integration connects configure, price, quote software to your PIM, CRM and ERP, so quotes use the same products, rules and prices as the rest of the business.

A canonical data model defines one shared format for exchanging data. For example, an ERP may send weight in kilograms and a supplier feed in grams. Both can map to a common weight value and unit before the storefront reads them.

Category management is the strategic process of grouping products into logical categories to optimize their performance, customer experience, and profitability across sales channels. It involves defining product assortments and marketing strategies.

The continuous process of tailoring and refining product content specifically for each distribution channel to maximize engagement, conversion, and visibility.

Channel management is planning, running and measuring the sales channels you sell through, from your webshop to marketplaces and social shops.

Channel readiness means a product's data meets every requirement of a specific sales channel, such as Google Shopping or a marketplace, so it can be published without errors.

Channel-specific attribute requirements are the product fields and value formats each marketplace or ad channel demands before it accepts a listing.

Channel-specific content adaptation means rewriting product titles, descriptions, images and attributes so each sales channel gets content that fits its rules and its shoppers.

Channel-specific data requirements are the fields, formats and rules each sales channel, such as Google Shopping, Amazon or bol, demands before it will list your products.

Channel-specific pricing means selling the same product at a different price per sales channel, such as your webshop, a marketplace or a B2B portal.

Product content adapted to the rules and audience of one sales channel, such as a marketplace title, a feed field or a social caption.

A circular economy data model structures product data on materials, repair, disassembly and recycling so products and materials can stay in use longer.