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Msc. Pieter van den Bosch
Co-Founder & CEO
I have over 15 years of e-commerce and entrepreneurial experience, driven by a passion for tech innovation and software development. With a background in business engineering, I stay hands-on in development while shaping the vision for the future.
Currently focused on supplier integrations and leading our AI platform, I'm excited to build alongside our customers.
Currently focused on supplier integrations and leading our AI platform, I'm excited to build alongside our customers.
Diego Nijboer
Co-Founder & CTOPassionate about turning complex technical challenges into elegant, scalable solutions. With expertise across frontend, backend, and AI systems, I architect WISEPIM's platform with obsessive attention to performance and user experience.
Leading our engineering efforts, I focus on building technology that feels effortless, empowering e-commerce teams to do more with less friction.
Leading our engineering efforts, I focus on building technology that feels effortless, empowering e-commerce teams to do more with less friction.
Msc. Paul van den Bosch
Co-Founder & COODedicated to creating exceptional customer experiences while building sustainable growth. With a sharp focus on operational excellence, I ensure WISEPIM delivers consistent value at every touchpoint.
From onboarding to support, I work closely with our customers to understand their needs and translate feedback into product improvements. Efficiency and quality go hand in hand when you do things right.
From onboarding to support, I work closely with our customers to understand their needs and translate feedback into product improvements. Efficiency and quality go hand in hand when you do things right.
Lars Vonk
Senior DeveloperI'm a versatile developer with experience at organizations like ING, SVB, and SPAR. I've worked as a full-stack developer, data engineer, and product owner, always maintaining high-quality standards and using the latest technologies.
I enjoy getting experience in different areas to solve a variety of challenges and offer quality solutions.
I enjoy getting experience in different areas to solve a variety of challenges and offer quality solutions.
Serhii Raichuk
DevOps EngineerI keep WISEPIM running smoothly by building robust integrations and maintaining our platform infrastructure. Specializing in backend development and DevOps, I ensure our systems are reliable, scalable, and secure.
Always exploring new technologies to improve our stack. When not coding, you'll find me traveling and discovering new places.
Always exploring new technologies to improve our stack. When not coding, you'll find me traveling and discovering new places.
BEng. Jan van den Bosch
Legal Advisor & ConsultantWith decades of experience at companies like Philips, I bring business and legal expertise to guide WISEPIM's growth. I advise the team on strategic decisions, contract negotiations, and corporate governance.
My background as Business Manager and Product Owner helps me bridge the gap between technical innovation and sound business practices.
My background as Business Manager and Product Owner helps me bridge the gap between technical innovation and sound business practices.
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Martijn Smelt
Business Strategy & Growth AdvisorInternational commercial executive and founder of Smelt& with over 25 years of experience in business growth, strategic partnerships, and organizational development.
Specializes in helping companies unlock their potential through strategic partnerships, commercial strategy, and digital transformation. Former CMO at TP Vision Europe B.V. (Philips TV & Sound) and advisor to multiple scale-ups.
Specializes in helping companies unlock their potential through strategic partnerships, commercial strategy, and digital transformation. Former CMO at TP Vision Europe B.V. (Philips TV & Sound) and advisor to multiple scale-ups.
Ortwin Verreck
GTM & Sales Strategy AdvisorSeasoned C-level operator and investor with 30+ years scaling digital and SaaS businesses across Europe. Founded and exited one of the Netherlands' largest digital agency groups (OrangeValley Group).
Helps WISEPIM translate ambition into traction, enterprise value, GTM strategy, and accelerating revenue through strategic partnerships. Focuses on ICP definition, competitive positioning, and turning complex deals into repeatable sales motions.
Helps WISEPIM translate ambition into traction, enterprise value, GTM strategy, and accelerating revenue through strategic partnerships. Focuses on ICP definition, competitive positioning, and turning complex deals into repeatable sales motions.
Ronny Roeller
AI & Product Strategy AdvisorCofounder & CTO of NEXT Technologies, pioneering AI-powered product discovery solutions. Former CTO at Fredhopper, leading enterprise search and merchandising software for e-commerce.
Brings deep expertise in artificial intelligence, product management, and business strategy, helping companies build better products and accelerate time to market.
Brings deep expertise in artificial intelligence, product management, and business strategy, helping companies build better products and accelerate time to market.
Ruben van Pelt
Leadership & Personal Development AdvisorFounder of Dobbi, speaker, and mentor at Startupbootcamp and Rockstart. Passionate about helping entrepreneurs and leaders unlock their full potential through mindset development and strategic coaching.
Combines entrepreneurial success with deep expertise in leadership, personal growth, and business transformation, helping teams and individuals achieve sustainable growth while maintaining balance.
Combines entrepreneurial success with deep expertise in leadership, personal growth, and business transformation, helping teams and individuals achieve sustainable growth while maintaining balance.
Peter van Asseldonk
Digital Innovation & Strategy AdvisorSenior Business Consultant with over 20 years of experience in digital innovation and transformation. Mentor at Startupbootcamp, focusing on technology innovations including AI, IoT, and digital transformation.
Brings a lot of expertise in business strategy, enterprise architecture, and innovation management, helping companies navigate their digital journey and implement cutting-edge solutions.
Brings a lot of expertise in business strategy, enterprise architecture, and innovation management, helping companies navigate their digital journey and implement cutting-edge solutions.
Adrian Alexandru
Startupbootcamp AI Program DirectorProgram Director at Startupbootcamp and Senior Innovation Manager with extensive experience in scaling startups and corporate innovation. Former Head of Growth for multiple successful tech companies.
Specializes in growth strategies, digital marketing, and helping startups scale internationally. Has worked with major brands including Coca-Cola, Heineken, and Philips.
Specializes in growth strategies, digital marketing, and helping startups scale internationally. Has worked with major brands including Coca-Cola, Heineken, and Philips.
Emily You
Sales CoachSales Coach with over a decade of experience at Salesforce.com, Pointpal, Lumesse, and Tableau Software.
Former APAC Sales Trainer who helps SDRs, BDRs, and AEs exceed quotas through personalized, strength-based coaching that builds both skills and confidence. Combines proven sales methodology with real-world expertise in established and greenfield markets.
Former APAC Sales Trainer who helps SDRs, BDRs, and AEs exceed quotas through personalized, strength-based coaching that builds both skills and confidence. Combines proven sales methodology with real-world expertise in established and greenfield markets.
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