Discounts are temporary price reductions offered to customers to incentivize purchases, clear inventory, or reward loyalty. They are a core e-commerce strategy for driving sales and managing product lifecycles.
Discounts are price reductions that lower the cost of a product or service for a customer. Online stores use them to sell more items quickly or attract new shoppers. They also help clear out old stock or thank loyal customers. Common types include a percentage off, a fixed dollar amount, or deals like 'buy one, get one free'. To stay profitable, businesses must plan their sales carefully. Lowering prices too much can hurt profit margins or make a brand seem less valuable. Shop owners look at their costs and what competitors charge before starting a sale. They often target specific groups of customers with different offers. The size of the discount usually depends on the goal of the sale and how long the product has been on the market. Tools like WISEPIM help businesses manage these changing prices across all their sales channels at once.
Discounts are price reductions that e-commerce stores use to attract customers and increase sales. They help turn browsing visitors into buyers by making products feel like a better deal. Many stores use discounts to lower cart abandonment rates. For example, a store might offer a small discount if a customer completes their purchase. You can also use discounts to increase the average order value by requiring a minimum spend. These price cuts help find new customers through introductory offers. They also keep existing customers coming back through loyalty programs. Discounts are also useful for managing inventory. They help clear out seasonal items or old stock quickly. This makes room in the warehouse for new products and frees up cash for the business.
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