Research and analyze key buyer personas in the beauty-personal-care industry. Get detailed insights into customer behaviors, preferences, and purchasing patterns.
22-45 years old, predominantly female (82%), urban/suburban, middle to high income ($65,000-$120,000), education level higher than average (76% college educated), 58% are parents who extend clean beauty practices to their children
Average number of beauty product purchases per year
Primary Goal
Eliminate harmful chemicals from personal care routine
18-35 years old, predominantly female (91%), urban/suburban, varied income levels with discretionary spending allocated to beauty, digitally native, 53% single, highly social both online and offline
Average number of beauty product purchases per year (very high)
Primary Goal
Stay current with latest beauty trends and techniques
30-55 years old, mixed gender (65% female), suburban/rural, middle income ($50,000-$90,000), busy lifestyle with multiple responsibilities, 72% have children, 68% work full-time
Average number of beauty product purchases per year (mostly repurchases)
Primary Goal
Maintain acceptable appearance efficiently