Write Rules Once,
Apply Everywhere
Define reusable variables, formulas, and conditional content blocks that automatically generate product copy. Create your logic once -- WISEPIM applies it across your entire catalog, on every channel, for every product.
Dynamic Variables
Use {{scope.key}} syntax to inject product data, brand values, and computed fields into any content -- resolved automatically on export.
Channel Transformations
Transform content per sales channel. Truncate for Amazon, strip HTML for feeds, add branded templates for your webshop -- all from one product.
Conditional Content
Show different content based on product attributes. Free shipping if price > 50, stock urgency if quantity < 5, seasonal promotions by date.
Your Content Logic Dashboard
Browse all seven variable scopes, create formulas with live preview, and define conditional blocks -- all from one intuitive settings page.
Eliminate Repetitive Content Work
Teams using Content Logic spend less time on manual content variations and more time on strategy.
Why Teams Use Content Logic
Stop writing the same content patterns over and over. Define them once and let WISEPIM handle the rest.
Consistency at Scale
Define content patterns once and apply them to hundreds or thousands of products automatically. Every product gets the right content, every time.
Dynamic Content
Use formulas and conditions to generate content that adapts based on product attributes, brand, category, or sales channel.
Channel Optimization
Transform content for different sales channels -- truncate for marketplaces, format for your webshop, strip HTML for data feeds.
Reduce Manual Work
Eliminate repetitive copy-paste work by letting variables and conditional logic handle content generation across your catalog.
Variable Scopes
One Variable System, Seven Levels of Control
Content Logic organizes variables into seven scopes -- from built-in product fields to conditional if/else blocks. Each scope serves a different purpose, giving you precise control over every piece of content.
Defaults & Global
Built-in product fields (title, price, SKU, dates) plus company-wide values like shipping policy and company name.
Brands & Categories
Define field schemas and fill in different values per brand or category. Each product resolves the right value automatically.
Products & Channels
Compute new values with formulas, then transform content per channel with truncation, HTML stripping, and templates.
Compute Any Value with Built-in Formulas
Product variables use formulas to calculate new values from existing product data. Arithmetic, math functions, and text operations -- all with live preview.
Arithmetic & Math
Add, subtract, multiply, divide -- plus round(), ceil(), floor(), min(), max(), and abs() for precise calculations.
Text Functions
concat(), uppercase(), lowercase() -- combine and format text values from any variable scope into computed fields.
Live Preview
See your formula resolved with sample data in real-time, so you can verify the output before saving.
Formula Editor
Four Ways to Control Your Content
Content Logic gives you four distinct tools to automate and personalize every piece of product data that leaves WISEPIM.
Conditional Blocks
If / Else Logic
Show different content based on product data. Free shipping if price > 50, stock urgency if quantity < 5, seasonal promotions by date -- with AND/OR conditions and multiple branches.
Channel Variables
Transform Per Channel
Take any product field and transform it for specific sales channels. Strip HTML for feeds, truncate for Amazon, add branded templates for your webshop. Rules chain in sequence.
Brand & Category Variables
Scoped Values
Define a schema of fields, then fill in different values per brand or category. Each product automatically resolves the right values based on its family and category.
Computed Variables
Formula Fields
Calculate new values from existing product data. Price including VAT, margin percentages, display names with SKU -- all computed automatically with 30+ operators.
Use Variables Everywhere in WISEPIM
Once defined, Content Logic variables work anywhere you write content in WISEPIM. Reference them with {{scope.key}} syntax and they resolve automatically per product.
Bulk Editing
Use variables in Find & Replace, Append/Prepend, and Set Field Value to generate dynamic content across hundreds of products at once.
AI Prompts
Inject product context, brand guidelines, and category-specific instructions directly into your AI enrichment prompts for smarter output.
Export Templates
Format output dynamically for different channels and platforms. Each export resolves variables for the target channel automatically.
Automations
Reference variables in automation actions that generate or modify content. Trigger dynamic content updates automatically.
Get Started in Three Steps
Setting up Content Logic takes minutes, saves hours of manual content work.
Browse Default Variables
Start by exploring the Defaults tab -- date/time fields, product identity, pricing, inventory, and all your custom attributes are already available as variables.
Create Your Variables
Add global values, brand schemas, category data, computed formulas, or conditional blocks. Use the live preview to verify output before saving.
Use Them Everywhere
Reference your variables with {{scope.key}} syntax in bulk editing, AI prompts, export templates, and automations. They resolve automatically per product.
Content Logic in Action
See how teams use Content Logic to solve real content challenges at scale.
Marketplace Optimization
Automatically adapt product titles, descriptions, and attributes for each marketplace. Amazon gets keyword-optimized titles, Bol.com gets Dutch bullet points, your webshop gets branded content -- all from one product record.
B2B vs B2C Content
Show technical specifications and volume pricing for B2B channels while displaying lifestyle descriptions and retail prices for B2C -- using conditional blocks on the same product.
Dynamic Pricing & Promotions
Compute prices with VAT, calculate discount percentages, and show seasonal promotion banners -- all with formulas and date-based conditional blocks that update automatically.
FAQsFrequently asked questions
Explore the Full Content Logic Guide
Learn about all seven variable scopes, 30+ formula operators, conditional blocks, channel transformations, and where to use dynamic content.
Complete Your Content Workflow
Discover more ways to optimize your product management
Automations
Combine Content Logic with automated triggers to create end-to-end content pipelines that run without manual intervention.
Export Products
Push your dynamically generated content to all connected sales channels with variables resolved per channel.
Quality Guard
Validate that your conditional content meets quality standards and completeness rules before publishing.
Explore More Workflow Features
Discover other features that give you complete control over your product content and data.
Smart Workflow
Streamline your product management with intelligent automation and bulk operations.
Time Savings
Get back 40+ hours per week by automating repetitive product management tasks.
Import Products
Import thousands of products from any platform in minutes with smart mapping.
Ready to transform your product content?
Join leading E-commerce brands using WISEPIM to create compelling product information.
Calculate Your ROI