Define Your Product Data Model
With Flexible Attributes
Create the exact data structure your products need. Text fields, dropdowns, multi-selects, booleans, rich text, and more -- every attribute type you need to capture complete, accurate product information that drives sales and reduces returns.
Every Type You Need
From simple text and numbers to rich text editors, multi-selects, and boolean toggles. Choose the right attribute type for every piece of product data.
Validation Built In
Set required fields, character limits, number ranges, and custom regex patterns. Catch data issues at the point of entry, not after publishing.
Organized & Searchable
Group attributes into logical sets, tag them for easy discovery, and reuse them across product types. Your data model stays clean as your catalog grows.
Your Attribute Management Hub
Create, organize, and configure all your product attributes from a central interface. See which products use each attribute, monitor data completeness, and adjust your schema as your needs evolve.
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From Schema to Complete Product Data
Setting up your product data model is straightforward. Define your attributes, assign them, and start capturing data.
Create Attributes
Define the attributes your products need. Choose the type, set validation rules, add help text, and organize them into logical groups. Build your schema once and reuse it as your catalog grows.
Assign to Products
Associate attributes with product types, categories, or individual products. Use attribute groups to apply entire sets of attributes at once, ensuring consistent data structure across similar products.
Fill & Enrich Data
Enter product data manually or let AI fill in attribute values automatically. WISEPIM validates data in real time, flagging missing required fields and format issues before they reach your customers.
Attribute Management in Practice
See how flexible attribute management solves real challenges for growing e-commerce catalogs.
Multi-Category Catalogs
Electronics need voltage and wattage. Apparel needs size and fabric. Food needs ingredients and allergens. Create category-specific attribute sets and apply them automatically based on product type.
Marketplace Compliance
Amazon, Bol.com, and Google Shopping each require specific attributes. Map your internal attributes to marketplace requirements and ensure every listing is complete and compliant.
Supplier Data Normalization
Suppliers send data in different formats. Use attribute validation rules to normalize incoming data -- standardize unit formats, enforce naming conventions, and fill gaps with defaults.
FAQsFrequently asked questions
Explore the Full Attributes Guide
Learn about all 12 attribute types, validation rules, AI enrichment settings, and attribute group organization.
Build Your Complete Data Model
Discover more ways to optimize your product management
Managing Categories
Organize products into hierarchical category trees and assign category-specific attributes.
Product Families
Define which attributes are shared across a product family and which are variant-specific.
Import Products
Map incoming data to your attribute schema during import for clean, structured product records.
Explore More Workflow Features
Discover other features that help you build and maintain a high-quality product catalog.
Smart Workflow
Streamline your product management with intelligent automation and bulk operations.
Time Savings
Get back 40+ hours per week by automating repetitive product management tasks.
Import Products
Import thousands of products from any platform in minutes with smart mapping.
Ready to transform your product content?
Join leading E-commerce brands using WISEPIM to create compelling product information.
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