Define Your Product Data Model
With Flexible Attributes
Build the exact data structure your products need. Text fields, dropdowns, multi-selects, booleans, rich text, and more. Every attribute type you need to capture complete, accurate product information that drives sales and reduces returns.
Key features
Every Type You Need
From simple text and numbers to rich text editors, multi-selects, and boolean toggles. Pick the right attribute type for every piece of product data.
Validation Built In
Set required fields, character limits, number ranges, and custom patterns. Catch data problems at the point of entry, not after publishing.
Organized and Searchable
Group attributes into logical sets, tag them for easy discovery, and reuse them across product types. Your data model stays clean as your catalog grows.
Your Attribute Management Hub
Create, organize, and configure all your product attributes from one central place. See which products use each attribute, track data completeness, and update your setup as your needs change.
Add a New Attribute in Seconds
Spin up any attribute your products need from a single guided dialog. Pick the type, name it, and set the rules. WISEPIM handles the rest.
Pick the Right Type
Choose from text, number, select, multi-select, boolean, rich text, and more, so each attribute fits the data it holds.
Set Validation Up Front
Mark the attribute required, add character limits or number ranges, and define help text right when you create it.
Reuse Everywhere
Once created, the attribute is available across all your products, so you build your data model once and apply it everywhere.
Create Attribute
Attribute Groups
Organize Related Attributes Into Groups
Bundle attributes that belong together into reusable groups, so your producteditor stays tidy and similar products always share the same structure.
Logical Sections
Group fields like Physical Dimensions or SEO Fields so the product editor shows related attributes together instead of one long list.
Apply Sets at Once
Assign a whole group to a product type or category in one step, instead of adding each attribute one by one.
Consistent Structure
Every product that shares a group gets the same fields, so your data stays uniform as the catalog grows.
Attribute Types for Every Data Need
WISEPIM supports a wide range of attribute types so your product data model fits your business perfectly.
Text
Single-line text fields for product names, short descriptions, SKUs, brand names, and any other freeform input. Set character limits and validation patterns.
Number
Numeric fields for prices, weights, dimensions, quantities, and ratings. Define min and max values, decimal precision, and unit suffixes.
Select
Dropdown selectors for single-choice attributes like color, material, brand, or status. Define your options once and reuse them across products for consistent data.
Multi-Select
Multi-choice selectors for attributes that accept several values, like features, certifications, compatible accessories, or target audiences.
Boolean
Yes/no toggles for binary attributes like in-stock status, free shipping eligibility, hazardous material flags, or feature availability.
Rich Text
Full rich text editors for longer content like detailed descriptions, usage instructions, care guidelines, and marketing copy with formatting support.
From Setup to Complete Product Data
Getting your product data model up and running is straightforward. Define your attributes, assign them, and start filling in data.
Create Attributes
Define the attributes your products need. Choose the type, set validation rules, add help text, and organize them into logical groups. Set it up once and reuse it as your catalog grows.
Assign to Products
Link attributes to product types, categories, or individual products. Use attribute groups to apply entire sets at once, so similar products always have the same structure.
Fill and Enrich Data
Enter product data manually or let AI fill in attribute values for you. WISEPIM validates data in real time and flags missing required fields and format issues before they reach your customers.
Model It Once. Fits Every Catalog.
See how flexible attribute management solves real challenges for growing e-commerce catalogs.
Multi-Category Catalogs
Electronics need voltage and wattage. Apparel needs size and fabric. Food needs ingredients and allergens. Create category-specific attribute sets and apply them automatically based on product type.
Marketplace Compliance
Amazon, Bol.com, and Google Shopping each require specific attributes. Map your internal attributes to marketplace requirements and make sure every listing is complete and compliant.
Supplier Data Normalization
Suppliers send data in different formats. Use validation rules to clean up incoming data: standardize units, enforce naming conventions, and fill missing values with defaults.
Product attributes: frequently asked questionsProduct attributes: frequently asked questions
Types, validation, groups and per-attribute AI settings, explained.
Explore the Full Attributes Guide
Learn about all 12 attribute types, validation rules, AI enrichment settings, and how to organize attribute groups.
Explore More Workflow Features
Discover other features that help you build and maintain a high-quality product catalog.
Smart Workflow
Speed up your product management with smart automation and bulk operations.
Time Savings
Get back 40+ hours per week by automating repetitive product management tasks.
Import Products
Import thousands of products from any platform in minutes with smart field mapping.
Structure every attribute with confidence.
Keep specs consistent and complete across your whole catalog.
Calculate Your ROI