Product Feed Optimalisatie Gids voor Kelkoo Product Feed
Leer de verplichte velden, formaatspecificaties en optimalisatiestrategieën voor Kelkoo Product Feed feeds.
Wat is Kelkoo Product Feed?
Kelkoo is one of Europe's longest-running price comparison platforms, operating localized sites across UK, FR, DE, IT, ES, NL, PL, NO, SE, and DK. Founded in 1999 and now part of Kelkoo Group (which also operates LeGuide.com, Ciao, and Dooyoo as sister comparison brands following Kelkoo's 2016 LeGuide acquisition), Kelkoo serves a multi-market European audience in the millions monthly. For ecommerce merchants targeting multi-market European audiences, Kelkoo's scale of localized presence is unusual - few comparison engines cover this many markets through one merchant integration.
Kelkoo ingests product data through XML or tab-delimited CSV feeds. The XML format is preferred for its broader field coverage and is what most established Kelkoo merchants use. The schema includes id, title, description, brand, price (in the locale's native currency, VAT-inclusive), shipping_cost, delivery_time, stock, category, deeplink, image, and ean. Kelkoo also exposes optional fields for promotions, energy_label, and product condition. Currency and language are per-feed, with one feed required per target locale.
Kelkoo's commercial model is CPC, with per-category bids set in the merchant portal. Kelkoo Group operates LeGuide.com, Ciao, and Dooyoo as sister comparison brands - depending on your contract, distribution to those properties may be available alongside Kelkoo, expanding reach across additional French and German comparison surfaces. Kelkoo's ranking algorithm is moderately price-weighted but gives meaningful weight to merchant ratings and merchant trust certifications. The strategic value of Kelkoo is its multi-market reach through a single integration - well-suited for merchants whose catalogs already serve multiple European markets and who want to add comparison coverage without per-platform integrations.
In Een Oogopslag
Kelkoo Product Feed Veld Vereisten
Verplichte en optionele velden voor uw product feed
Hoe Kelkoo Product Feed Feeds Zijn Gestructureerd
Belangrijke structurele regels en opmaak vereisten voor dit feed type
- 1
Use Kelkoo's native XML schema for richer field coverage
Kelkoo's XML format supports more fields than its CSV alternative, including additional_image arrays and richer variant grouping via product_group_id. The XML schema is documented in the merchant portal's technical documentation. UTF-8 is required for both XML and CSV. CSV uses tab as the delimiter.
<products><product><id>SKU-001</id><title>...</title>...</product></products> - 2
Submit prices in the locale's native currency, VAT-inclusive
UK feed in GBP, FR/DE/IT/ES/NL feeds in EUR, PL feed in PLN, SE feed in SEK, NO feed in NOK, DK feed in DKK. Period decimal separator (149.95). VAT (or local equivalent) included. Currency symbols omitted. One feed per locale - mixing currencies in a single feed is not supported.
UK: <price>129.95</price> <!-- GBP -->DE: <price>149.95</price> <!-- EUR --> - 3
EAN strongly preferred for cross-merchant comparison
Kelkoo uses EAN as the primary key for matching products across competing retailers in side-by-side comparison views. Listings without EAN appear only on standalone product pages, missing the highest-traffic comparison surfaces. Aim for 90+ percent EAN coverage on branded SKUs.
<ean>0194501234567</ean> - 4
Use parseable delivery_time formats per locale
Kelkoo parses delivery_time numerically for ranking. Use locale-appropriate parseable formats: UK 1-2 business days; FR 1-2 jours ouvrés; DE 1-2 Werktage; IT 1-2 giorni lavorativi; ES 1-2 días hábiles. Free-form text (Quick shipping, Available now) cannot be parsed and demotes the listing.
FR: <delivery_time>1-2 jours ouvrés</delivery_time>DE: <delivery_time>1-2 Werktage</delivery_time> - 5
Use Kelkoo's category taxonomy or map your own
Kelkoo accepts free-form category paths with > separators or its own taxonomy strings (downloadable from the merchant portal). Auto-mapping covers about 75 percent of free-form paths but explicit Kelkoo-taxonomy strings produce noticeably better category-page placement. Update mappings annually because the taxonomy is revised periodically.
Fashion > Shoes > Athletic Shoes > Running Shoes - 6
Express stock as integer, 0 = suppressed
Stock is a unit count. 0 suppresses the listing; 1+ keeps it active. Higher counts act as a minor ranking input above 0; Kelkoo caps the influence at 100 to discourage placeholder values.
<stock>12</stock>
Kelkoo Product Feed Optimalisatietips
Bewezen strategieën om uw feed prestaties en productzichtbaarheid te verbeteren
- 1
Localize titles and descriptions per market
Kelkoo users in DE, FR, IT, ES expect titles and descriptions in their local language. English-only feeds on non-UK Kelkoo locales underperform CTR by 25-40 percent. Generate per-locale feeds with language-localized titles and descriptions, even if the SKUs are otherwise identical.
EN: Nike Air Max 90 Men's Running Shoes BlackFR: Nike Air Max 90 Chaussures de Course Homme NoirDE: Nike Air Max 90 Herren Laufschuh Schwarz - 2
Pursue Kelkoo Verified Merchant certification
Kelkoo Verified Merchant is a free trust certification visible as a badge on every listing card. Eligibility: 60 days clean history, dispute rate below 3 percent, customer rating 4+, return policy 14+ days. Apply through the merchant portal after the 60-day window. The badge lifts CTR by 8-12 percent and unlocks a small ranking boost.
Verified Merchant - badge on listing cards - 3
Use the multi-locale feed strategy for scale
Kelkoo's strategic value is multi-market reach through one merchant relationship. Generate per-locale feeds (UK, FR, DE, IT, ES, NL minimum) and submit all of them - the marginal effort is small (template-driven generation) but the incremental traffic from each locale is meaningful. Most single-locale Kelkoo merchants under-leverage the platform's breadth.
6 locale feeds: UK + FR + DE + IT + ES + NL1 transformation pipeline emitting all 6 - 4
Surface energy_label in EU markets where applicable
EU energy labels are mandatory for many appliance categories and Kelkoo users in DE, FR, NL filter on them aggressively. Listings with declared energy_label receive a 15-25 percent CTR uplift in eco-filtered searches. Pull from compliance data already tracked for regulatory reasons.
<energy_label>A++</energy_label> - 5
Refresh feed daily, twice during peak periods
Kelkoo polls daily by default. During Q4 and major promo windows, schedule twice-daily fetches at 06:00 and 14:00 CET to catch warehouse and promo updates ahead of competitors. Stale prices during peak periods cost more in lost rank than the engineering effort of more frequent refreshes.
Off-peak: daily 03:00 CETPeak: twice daily 06:00 + 14:00 CET - 6
Configure CPC per category and per locale
Kelkoo's CPC bids are set per category, but the merchant portal allows per-locale overrides. UK CPCs run higher than DE/FR/IT/ES (more competition); PL/NO/SE/DK run lower. Tune per-locale bids to reflect local margin and conversion-rate economics rather than using a flat CPC across all markets.
UK Fashion CPC: 0.40 GBPPL Fashion CPC: 0.50 PLN (~0.12 GBP equivalent)
Veelvoorkomende Kelkoo Product Feed Feed Fouten
Frequente feed problemen en hoe deze op te lossen
- Fout
Mixed currencies in a single feed
OplossingKelkoo requires one currency per feed. Submit separate feeds per locale with the correct local currency.
- Fout
English-only descriptions on non-UK locales
OplossingLocalize per market - underperforming CTR by 25-40 percent on non-UK locales is the most common mistake. Use translation services or localization workflows in your PIM.
- Fout
EAN missing on branded SKUs
OplossingAim for 90+ percent EAN coverage on branded products. Kelkoo's comparison view requires cross-merchant matching by EAN.
- Fout
Image URL blocked by CDN bot rules
OplossingKelkoo's crawler uses KelkooBot. Whitelist KelkooBot in robots.txt and CDN bot-management rules.
- Fout
Delivery_time not parseable for the locale
OplossingUse locale-appropriate parseable formats (UK business days, FR jours ouvrés, DE Werktage, etc.). Free-form text demotes listings.
- Fout
Category fallback to generic node
OplossingFree-form categories that don't auto-map fall back to generic nodes. Download Kelkoo's taxonomy and map explicitly.
Feed Prestatie Metrics om te Volgen
Belangrijke metrics die aangeven hoe goed uw product feed presteert
CTR by Locale
CTR varies notably by Kelkoo locale: UK averages 2-3 percent, FR/DE/IT/ES 2.5-4 percent (less competition), PL 3-5 percent. Below 1.5 percent in any locale points to either uncompetitive pricing or untranslated content.
Average Position
Top-3 captures 55-65 percent of clicks across Kelkoo locales. Position determined by price, delivery_time, stock, merchant rating, and CPC bid above category minimum.
Conversion Rate
Kelkoo traffic typically converts at 4-7 percent. Localized landing pages (matching the click-through language) lift CR by 30-50 percent vs English-only landing pages on non-UK locales.
Multi-Locale CPA
Per-locale CPA economics differ significantly. UK and DE typically have highest CPCs and CPA; PL and Nordic locales lowest CPA. Track per-locale and tune bids accordingly.
Verified Merchant Status
Free certification visible on every listing. Eligibility: 60 days clean, dispute below 3%, rating 4+, returns 14+ days. Lifts CTR 8-12 percent and provides a small ranking boost.
Uw Kelkoo Product Feed Feed Instellen
Stap-voor-stap handleiding voor het maken en optimaliseren van uw product feed
Register a Kelkoo Group merchant account
Sign up at merchants.kelkoogroup.com. You will need a verified domain, a registered business entity, a published return policy, and a customer service contact. Approval typically takes 5-10 business days.
Build per-locale feeds with localized content
Generate one UTF-8 (BOM) XML or tab-delimited CSV feed per target locale, with locale-appropriate currency, language, and delivery_time formatting. Use a template-driven export pipeline so adding new locales is mechanical.
Map categories to Kelkoo's taxonomy
Download the latest taxonomy from the merchant portal (or use the language-specific variant for non-English locales). Map your internal categories explicitly - free-form auto-mapping covers about 75 percent of paths but explicit mappings produce better category-page placement.
Kelkoo (Multi-Locale) Feed Optimization Checklist
Download the complete Kelkoo playbook covering UK, FR, DE, IT, ES, NL, PL, NO, SE, and DK feed templates, the per-locale CPC tuning framework, and the path to Kelkoo Verified Merchant certification.
- Multi-locale XML and CSV feed templates for all 10 Kelkoo markets with correct currency, language, and locale-specific delivery_time formatting
- Per-locale CPC bidding framework with margin-aware recommendations reflecting market-level competition and conversion-rate economics
- KelkooBot whitelist configuration for Cloudflare, Akamai, AWS WAF, and Fastly across all merchant domains
- 60-day path to Kelkoo Verified Merchant certification with the dispute-prevention checklist and the post-delivery rating-solicitation playbook
Veelgestelde Vragen
Veelvoorkomende vragen over Kelkoo Product Feed product feeds
Google Product Category Opzoeken
Volledige taxonomielijst, ID's en hoe je producten correct mapt.
Ontdek Meer Feed Gidsen
- Inventariseer je productbronnen
- Definieer je attribuutschema
- Normaliseer merknamen
- Voeg alt-text toe aan primaire beelden
De feed-optimalisatie checklist
Tien harde stappen waarmee je je rejection rate omlaag krijgt en je CTR omhoog — van titel-templating tot structured data aan de bronkant.
- Meet eerst je huidige rejection rate als baseline
- Title-templates per kanaal (geen copy-paste)
- Errors hook in Slack of e-mail voor same-day triage
Eén mail, geen spam. Printen en aan de slag.
Genereer elke feed automatisch vanuit één catalogus
De WISEPIM Feed Hub zet je centrale productdata om in publicatieklare feeds voor elk kanaal in deze gids — en tientallen meer. Map velden één keer, plan refreshes in, monitor fouten per kanaal en push fixes terug naar de bron. Geen handmatige exports, geen format-gepuzzel, geen kanaal-voor-kanaal jagen op rejections.
Klaar om Uw Kelkoo Product Feed Feed te Optimaliseren?
WisePIM genereert automatisch geoptimaliseerde product feeds voor alle grote kanalen vanuit uw centrale productcatalogus.