Great product data sells. We help you create it at scale.
Customers make buying decisions based on what they see online. Getting product content right is hard, and at scale it becomes nearly impossible. We built WISEPIM to give e-commerce teams the AI tools they need to enrich, translate, and perfect product data across thousands of SKUs.
E-commerce experts with a unique perspective. For over 15 years, we've worked behind the scenes, building custom solutions for e-commerce companies of all sizes. Along the way, we gained a deep understanding of what online retailers actually struggle with.
We've heard the frustrations of managing product data across multiple platforms. We've seen the pain of updating thousands of product descriptions, and the challenge of expanding into new languages or markets. Those problems, shared by our clients again and again, became the reason we built WISEPIM.
That's why we created WISEPIM.
We're not just building software. We're solving problems we've seen firsthand for over a decade. Our AI platform turns what used to take weeks into minutes.
Simple imports. Automatic enrichment. Smooth syncing. Everything e-commerce teams need to scale without the busywork.
The people behind WISEPIM!
Meet our team.
Our mission is to make product information management easier through AI, so businesses of any size can organize, translate, enrich, and optimize their product data at scale.
I have over 15 years of e-commerce and entrepreneurial experience, driven by a passion for tech innovation and software development. With a background in business engineering, I stay hands-on in development while shaping the vision for the future.
Currently focused on supplier integrations and leading our AI platform, I'm excited to build alongside our customers.
Passionate about turning complex technical challenges into elegant, scalable solutions. With expertise across frontend, backend, and AI systems, I architect WISEPIM's platform with obsessive attention to performance and user experience.
Leading our engineering efforts, I focus on building technology that feels effortless, empowering e-commerce teams to do more with less friction.
Msc. Paul van den Bosch
Co-Founder & COO
Dedicated to creating great customer experiences while building sustainable growth. With a sharp focus on operational excellence, I make sure WISEPIM delivers consistent value at every touchpoint.
From onboarding to support, I work closely with our customers to understand their needs and turn feedback into product improvements. Doing things right means quality and efficiency go hand in hand.
Lars Vonk
Senior Developer
I'm a versatile developer with experience at organizations like ING, SVB, and SPAR. I've worked as a full-stack developer, data engineer, and product owner, always keeping quality high and staying current with new technologies.
I enjoy working across different areas to tackle a wide range of challenges and deliver solid solutions.
Serhii Raichuk
DevOps Engineer
I keep WISEPIM running smoothly by building reliable integrations and maintaining our platform infrastructure. Specializing in backend development and DevOps, I make sure our systems are dependable, scalable, and secure.
Always exploring new technologies to improve our stack. When not coding, you'll find me traveling and discovering new places.
Dan Meeus
Growth Lead
10+ years of international business development experience across multinationals, SMEs, and startups, with a track record of turning strategy into scalable, repeatable sales processes.
As Growth Lead, I design and integrate the tools and workflows that accelerate WISEPIM's pipeline, shorten sales cycles, and drive conversion — so the team can focus on what matters most: building relationships and closing deals.
BEng. Jan van den Bosch
Legal Advisor & Consultant
With decades of experience at companies like Philips, I bring business and legal expertise to guide WISEPIM's growth. I advise the team on strategic decisions, contract negotiations, and corporate governance.
My background as a business manager and product owner helps me connect technical innovation with sound business practices.
Industry leaders and experts
Advisors and industry experts
We're guided by world-class experts in business, AI, e-commerce, and enterprise software. Their insights and mentorship help shape the future of product information management.
Martijn Smelt
Business Strategy & Growth Advisor
International commercial executive and founder of Smelt& with over 25 years of experience in business growth, strategic partnerships, and organizational development.
Specializes in helping companies grow through strategic partnerships, commercial strategy, and digital transformation. Former CMO at TP Vision Europe B.V. (Philips TV & Sound) and advisor to multiple scale-ups.
Ortwin Verreck
GTM & Sales Strategy Advisor
Seasoned C-level executive and investor with 30+ years scaling digital and SaaS businesses across Europe. Founded and exited one of the Netherlands' largest digital agency groups (OrangeValley Group).
Helps WISEPIM turn ambition into results: enterprise value, go-to-market strategy, and revenue growth through strategic partnerships. Focuses on customer targeting, competitive positioning, and building a repeatable sales process.
Ronny Roeller
AI & Product Strategy Advisor
Co-founder & CTO of NEXT Technologies, where he pioneered AI-powered product discovery. Former CTO at Fredhopper, a leading enterprise search and merchandising platform for e-commerce.
Brings deep expertise in AI, product management, and business strategy, helping companies build better products and get to market faster.
Ruben van Pelt
Leadership & Personal Development Advisor
Founder of Dobbi, speaker, and mentor at Startupbootcamp and Rockstart. Passionate about helping entrepreneurs and leaders reach their full potential through mindset development and strategic coaching.
Combines entrepreneurial success with deep expertise in leadership, personal growth, and business transformation, helping teams and individuals grow sustainably without burning out.
Peter van Asseldonk
Digital Innovation & Strategy Advisor
Senior business consultant with over 20 years of experience in digital innovation and transformation. Mentor at Startupbootcamp, with a focus on technology including AI, IoT, and digital transformation.
Brings broad expertise in business strategy, enterprise architecture, and innovation management, helping companies navigate their digital journey and adopt new technologies effectively.
Adrian Alexandru
Startupbootcamp AI Program Director
Program Director at Startupbootcamp and Senior Innovation Manager with extensive experience scaling startups and driving corporate innovation. Former Head of Growth for multiple successful tech companies.
Specializes in growth strategies, digital marketing, and helping startups scale internationally. Has worked with major brands including Coca-Cola, Heineken, and Philips.
Emily You
Sales Coach
Sales Coach with over a decade of experience at Salesforce.com, Pointpal, Lumesse, and Tableau Software.
Former APAC Sales Trainer who helps sales teams hit their targets through personalized, strengths-based coaching that builds both skills and confidence. Combines proven sales methodology with real-world experience in established and emerging markets.
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Better product data, better results. Get more sales.
