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Great product data sells.
We help you create it at scale.

Customers make buying decisions based on what they see online. Getting product content right is hard, at scale it becomes nearly impossible. We built WISEPIM to give e-commerce teams the AI-powered tools to enrich, translate, and perfect product data across thousands of SKUs.
wisepim.com

Meet the visionaries behind WISEPIM

E-commerce experts with a unique perspective. For over 15 years, we've been the behind-the-scenes heroes, crafting custom solutions for countless e-commerce companies. Through this journey, we've gained a deep understanding of the challenges faced by online retailers. We've heard the frustrations of managing product data across multiple platforms. We've seen the struggle of updating thousands of product descriptions, and witnessed the daunting task of expanding into new languages or markets. These pain points, shared by our clients time and time again, became our call to action.

WISEPIM founders

That's why we
created WISEPIM.

We're not just building software—we're solving problems we've seen firsthand for over a decade. Our AI-powered platform transforms what used to take weeks into minutes.

Seamless imports. Automatic enrichment. Effortless syncing. Everything e-commerce teams need to scale without the busywork.

The people behind WISEPIM!

Meet our team.

Our mission is to revolutionize product information management through artificial intelligence, enabling businesses of all sizes to effortlessly organize, translate, enrich, and optimize their product data on a large scale.

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Msc. Pieter van den Bosch

Co-Founder & CEO
I have over 15 years of e-commerce and entrepreneurial experience, driven by a passion for tech innovation and software development. With a background in business engineering, I stay hands-on in development while shaping the vision for the future.

Currently focused on supplier integrations and leading our AI platform, I'm excited to build alongside our customers.
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Diego Nijboer

Co-Founder & CTO
Passionate about turning complex technical challenges into elegant, scalable solutions. With expertise across frontend, backend, and AI systems, I architect WISEPIM's platform with obsessive attention to performance and user experience.

Leading our engineering efforts, I focus on building technology that feels effortless, empowering e-commerce teams to do more with less friction.
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Msc. Paul van den Bosch

Co-Founder & COO
Dedicated to creating exceptional customer experiences while building sustainable growth. With a sharp focus on operational excellence, I ensure WISEPIM delivers consistent value at every touchpoint.

From onboarding to support, I work closely with our customers to understand their needs and translate feedback into product improvements. Efficiency and quality go hand in hand when you do things right.
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Lars Vonk

Senior Developer
I'm a versatile developer with experience at organizations like ING, SVB, and SPAR. I've worked as a full-stack developer, data engineer, and product owner, always maintaining high-quality standards and using the latest technologies.

I enjoy getting experience in different areas to solve a variety of challenges and offer quality solutions.

Serhii Raichuk

DevOps Engineer
I keep WISEPIM running smoothly by building robust integrations and maintaining our platform infrastructure. Specializing in backend development and DevOps, I ensure our systems are reliable, scalable, and secure.

Always exploring new technologies to improve our stack. When not coding, you'll find me traveling and discovering new places.
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BEng. Jan van den Bosch

Legal Advisor & Consultant
With decades of experience at companies like Philips, I bring business and legal expertise to guide WISEPIM's growth. I advise the team on strategic decisions, contract negotiations, and corporate governance.

My background as Business Manager and Product Owner helps me bridge the gap between technical innovation and sound business practices.

Industry Leaders & Visionaries

Advisors & Industry Experts

We are fortunate to be guided by world-class experts in Business, AI, E-commerce, and enterprise software, whose insights and mentorship help shape the future of product information management.

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Martijn Smelt

Business Strategy & Growth Advisor
International commercial executive and founder of Smelt& with over 25 years of experience in business growth, strategic partnerships, and organizational development.

Specializes in helping companies unlock their potential through strategic partnerships, commercial strategy, and digital transformation. Former CMO at TP Vision Europe B.V. (Philips TV & Sound) and advisor to multiple scale-ups.
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Ortwin Verreck

GTM & Sales Strategy Advisor
Seasoned C-level operator and investor with 30+ years scaling digital and SaaS businesses across Europe. Founded and exited one of the Netherlands' largest digital agency groups (OrangeValley Group).

Helps WISEPIM translate ambition into traction, enterprise value, GTM strategy, and accelerating revenue through strategic partnerships. Focuses on ICP definition, competitive positioning, and turning complex deals into repeatable sales motions.
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Ronny Roeller

AI & Product Strategy Advisor
Cofounder & CTO of NEXT Technologies, pioneering AI-powered product discovery solutions. Former CTO at Fredhopper, leading enterprise search and merchandising software for e-commerce.

Brings deep expertise in artificial intelligence, product management, and business strategy, helping companies build better products and accelerate time to market.
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Ruben van Pelt

Leadership & Personal Development Advisor
Founder of Dobbi, speaker, and mentor at Startupbootcamp and Rockstart. Passionate about helping entrepreneurs and leaders unlock their full potential through mindset development and strategic coaching.

Combines entrepreneurial success with deep expertise in leadership, personal growth, and business transformation, helping teams and individuals achieve sustainable growth while maintaining balance.
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Peter van Asseldonk

Digital Innovation & Strategy Advisor
Senior Business Consultant with over 20 years of experience in digital innovation and transformation. Mentor at Startupbootcamp, focusing on technology innovations including AI, IoT, and digital transformation.

Brings a lot of expertise in business strategy, enterprise architecture, and innovation management, helping companies navigate their digital journey and implement cutting-edge solutions.
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Adrian Alexandru

Startupbootcamp AI Program Director
Program Director at Startupbootcamp and Senior Innovation Manager with extensive experience in scaling startups and corporate innovation. Former Head of Growth for multiple successful tech companies.

Specializes in growth strategies, digital marketing, and helping startups scale internationally. Has worked with major brands including Coca-Cola, Heineken, and Philips.
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Emily You

Sales Coach
Sales Coach with over a decade of experience at Salesforce.com, Pointpal, Lumesse, and Tableau Software.

Former APAC Sales Trainer who helps SDRs, BDRs, and AEs exceed quotas through personalized, strength-based coaching that builds both skills and confidence. Combines proven sales methodology with real-world expertise in established and greenfield markets.

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