Great product data sells.
We help you create it at scale.
Shoppers decide with what they see on the page: titles, specs, images, translations. Keeping all of that sharp across thousands of SKUs and every channel takes a whole team. WISEPIM gives e-commerce teams the AI to enrich, translate, and perfect product data at scale, with less effort and a clear view of what is working.
Meet the people behind WISEPIM
For more than 15 years we built custom e-commerce solutions for retailers and brands of every size, always behind the scenes. That work showed us exactly where product data breaks down: content scattered across platforms, thousands of descriptions waiting for an update, and every new language or market turning into a rewrite. Our clients hit the same walls again and again. WISEPIM is our answer: one place to improve product data at scale, with better output, less manual work, and clear insight into what still needs attention.
That's why we
built WISEPIM.
Every feature started as a problem we solved for a client first. WISEPIM turns weeks of product data work into minutes: import once, enrich automatically, sync to every channel, and see the quality of your whole catalog at a glance.
Better output. Less effort. More insight. That is the whole point.
The people behind WISEPIM
Meet our team.
Our mission is better product data for every business, at any scale. We build the AI that organizes, translates, enriches, and optimizes catalogs, so teams get more done with less effort and always know where their data stands.
Msc. Pieter van den Bosch
Co-Founder & CEOI have over 15 years of e-commerce and entrepreneurial experience, driven by a passion for tech innovation and software development. With a background in business engineering, I stay hands-on in development while shaping the vision for the future.
Currently focused on supplier integrations and leading our AI platform, I'm excited to build alongside our customers.
Currently focused on supplier integrations and leading our AI platform, I'm excited to build alongside our customers.
Diego Nijboer
Co-Founder & CTOPassionate about turning complex technical challenges into elegant, scalable solutions. With expertise across frontend, backend, and AI systems, I architect WISEPIM's platform with obsessive attention to performance and user experience.
Leading our engineering efforts, I focus on building technology that feels effortless, empowering e-commerce teams to do more with less friction.
Leading our engineering efforts, I focus on building technology that feels effortless, empowering e-commerce teams to do more with less friction.
Msc. Paul van den Bosch
Co-Founder & COODedicated to creating great customer experiences while building sustainable growth. With a sharp focus on operational excellence, I make sure WISEPIM delivers consistent value at every touchpoint.
From onboarding to support, I work closely with our customers to understand their needs and turn feedback into product improvements. Doing things right means quality and efficiency go hand in hand.
From onboarding to support, I work closely with our customers to understand their needs and turn feedback into product improvements. Doing things right means quality and efficiency go hand in hand.
Lars Vonk
Senior DeveloperI'm a versatile developer with experience at organizations like ING, SVB, and SPAR. I've worked as a full-stack developer, data engineer, and product owner, always keeping quality high and staying current with new technologies.
I enjoy working across different areas to tackle a wide range of challenges and deliver solid solutions.
I enjoy working across different areas to tackle a wide range of challenges and deliver solid solutions.
Serhii Raichuk
DevOps EngineerI keep WISEPIM running smoothly by building reliable integrations and maintaining our platform infrastructure. Specializing in backend development and DevOps, I make sure our systems are dependable, scalable, and secure.
Always exploring new technologies to improve our stack. When not coding, you'll find me traveling and discovering new places.
Always exploring new technologies to improve our stack. When not coding, you'll find me traveling and discovering new places.
Dan Meeus
Growth Lead10+ years of international business development experience across multinationals, SMEs, and startups, with a track record of turning strategy into scalable, repeatable sales processes.
As Growth Lead, I design and integrate the tools and workflows that accelerate WISEPIM's pipeline, shorten sales cycles, and drive conversion, so the team can focus on what matters most: building relationships and closing deals.
As Growth Lead, I design and integrate the tools and workflows that accelerate WISEPIM's pipeline, shorten sales cycles, and drive conversion, so the team can focus on what matters most: building relationships and closing deals.
BEng. Jan van den Bosch
Legal Advisor & ConsultantWith decades of experience at companies like Philips, I bring business and legal expertise to guide WISEPIM's growth. I advise the team on strategic decisions, contract negotiations, and corporate governance.
My background as a business manager and product owner helps me connect technical innovation with sound business practices.
My background as a business manager and product owner helps me connect technical innovation with sound business practices.
Industry leaders and experts
Advisors and industry experts
World-class experts in business, AI, e-commerce, and enterprise software guide our decisions. Their insight and mentorship shape where product information management goes next.
Martijn Smelt
Business Strategy & Growth AdvisorInternational commercial executive and founder of Smelt& with over 25 years of experience in business growth, strategic partnerships, and organizational development.
Specializes in helping companies grow through strategic partnerships, commercial strategy, and digital transformation. Former CMO at TP Vision Europe B.V. (Philips TV & Sound) and advisor to multiple scale-ups.
Specializes in helping companies grow through strategic partnerships, commercial strategy, and digital transformation. Former CMO at TP Vision Europe B.V. (Philips TV & Sound) and advisor to multiple scale-ups.
Ortwin Verreck
GTM & Sales Strategy AdvisorSeasoned C-level executive and investor with 30+ years scaling digital and SaaS businesses across Europe. Founded and exited one of the Netherlands' largest digital agency groups (OrangeValley Group).
Helps WISEPIM turn ambition into results: enterprise value, go-to-market strategy, and revenue growth through strategic partnerships. Focuses on customer targeting, competitive positioning, and building a repeatable sales process.
Helps WISEPIM turn ambition into results: enterprise value, go-to-market strategy, and revenue growth through strategic partnerships. Focuses on customer targeting, competitive positioning, and building a repeatable sales process.
Ronny Roeller
AI & Product Strategy AdvisorCo-founder & CTO of NEXT Technologies, where he pioneered AI-powered product discovery. Former CTO at Fredhopper, a leading enterprise search and merchandising platform for e-commerce.
Brings deep expertise in AI, product management, and business strategy, helping companies build better products and get to market faster.
Brings deep expertise in AI, product management, and business strategy, helping companies build better products and get to market faster.
Ruben van Pelt
Leadership & Personal Development AdvisorFounder of Dobbi, speaker, and mentor at Startupbootcamp and Rockstart. Passionate about helping entrepreneurs and leaders reach their full potential through mindset development and strategic coaching.
Combines entrepreneurial success with deep expertise in leadership, personal growth, and business transformation, helping teams and individuals grow sustainably without burning out.
Combines entrepreneurial success with deep expertise in leadership, personal growth, and business transformation, helping teams and individuals grow sustainably without burning out.
Peter van Asseldonk
Digital Innovation & Strategy AdvisorSenior business consultant with over 20 years of experience in digital innovation and transformation. Mentor at Startupbootcamp, with a focus on technology including AI, IoT, and digital transformation.
Brings broad expertise in business strategy, enterprise architecture, and innovation management, helping companies navigate their digital journey and adopt new technologies effectively.
Brings broad expertise in business strategy, enterprise architecture, and innovation management, helping companies navigate their digital journey and adopt new technologies effectively.
Adrian Alexandru
Startupbootcamp AI Program DirectorProgram Director at Startupbootcamp and Senior Innovation Manager with extensive experience scaling startups and driving corporate innovation. Former Head of Growth for multiple successful tech companies.
Specializes in growth strategies, digital marketing, and helping startups scale internationally. Has worked with major brands including Coca-Cola, Heineken, and Philips.
Specializes in growth strategies, digital marketing, and helping startups scale internationally. Has worked with major brands including Coca-Cola, Heineken, and Philips.
Emily You
Sales CoachSales Coach with over a decade of experience at Salesforce.com, Pointpal, Lumesse, and Tableau Software.
Former APAC Sales Trainer who helps sales teams hit their targets through personalized, strengths-based coaching that builds both skills and confidence. Combines proven sales methodology with real-world experience in established and emerging markets.
Former APAC Sales Trainer who helps sales teams hit their targets through personalized, strengths-based coaching that builds both skills and confidence. Combines proven sales methodology with real-world experience in established and emerging markets.
Backed by
Better product data, better results.Get more sales.
- products enriched
- 150M+
- languages
- 93
- integrations
- 33
- countries
- 20+