Diego Nijboer

Technical background across infrastructure, backend systems, AI implementation, and product development. I build software that handles complexity without passing it on to users. My approach: optimize for business outcomes over elegant abstractions. Ship weekly, refactor continuously. Hire people smarter than me in their domains and give them room to work. Treat engineering as a means to an end, not the end itself. The best technical work is invisible; users get results without thinking about what's underneath.

• Contributed to 10+ SaaS products and 100+ websites before focusing fully on WISEPIM
• Designed the technical architecture for translation and enrichment at scale, supporting 93 languages
• Co-founded WISEPIM, building an AI-powered PIM system now serving enterprise clients across multiple markets
• Created knowledge platforms for universities and higher education institutions

I default to building. When something needs to exist, I'd rather have a working version in days than a specification in weeks. I think in systems: how data moves, where things break, what happens when usage grows tenfold. Being at a startup means I ship weekly rather than quarterly, and I've learned to treat that speed as an advantage. Working code before perfect code, then iterate based on what actually happens. User experience gets the same attention as architecture. How something feels when you click it, whether the interface respects your attention, whether the product gets out of your way or makes you fight it. Code quality and design quality aren't separate concerns.

• Technical Computer Science at University of Applied Sciences Utrecht
• Continuous learning through building and shipping production systems
• LinkedIn Skill Assessments: React.js, C++, WordPress, PHP, Git, Node.js, Front-End Development
• Reads 50+ books every year

I maintain over 6,000 interconnected notes because I believe knowledge should compound. Every book, technical problem, and conversation connects to something else. I'm drawn to working with people who care intensely about what they're building and have opinions worth defending. I value autonomy in how I work and in what I build for others. The goal is giving e-commerce teams leverage to do more with less friction.