Complete listing requirements, feed specifications, and optimization tips for AliExpress.
AliExpress is one of the world's largest cross-border e-commerce platforms, operated by Alibaba Group and serving over 150 million active buyers in more than 200 countries and regions. Launched in 2010, AliExpress was originally designed to connect Chinese manufacturers and wholesalers directly with international consumers, but has since expanded to accept sellers from many countries including Russia, Turkey, Spain, Italy, France, and South Korea. The platform is particularly dominant in markets across Europe, South America, the Middle East, and Southeast Asia, offering sellers access to a massive global audience with relatively low barriers to entry compared to Western-focused marketplaces.
Listing products on AliExpress requires adherence to the platform's product data standards and category-specific attribute requirements. Every listing must include a descriptive, keyword-optimized title, detailed product descriptions with images, clear product specifications, competitive pricing, and accurate shipping information. AliExpress's search algorithm factors in product title relevance, listing quality, seller rating, order volume, and pricing competitiveness when determining search rankings. The platform supports multiple languages and currencies, and sellers can configure localized pricing and shipping options for different target markets to maximize their global reach.
AliExpress provides sellers with a comprehensive suite of tools through the AliExpress Seller Center (previously known as My Seller Portal), including bulk product management, order processing, logistics integration with AliExpress Standard Shipping and Cainiao logistics, and performance analytics. For product data management, AliExpress supports manual listing creation, bulk uploads via CSV/Excel files, and automated integration through the AliExpress Open Platform API. The platform also offers promotional tools including Flash Deals, coupons, store-wide sales events, and participation in major campaigns like 11.11 Global Shopping Festival, 3.28 Anniversary Sale, and Summer Sale. Integrating a PIM system with AliExpress enables sellers to efficiently manage multilingual product data, maintain consistent listings across global storefronts, and scale their cross-border operations without sacrificing data quality.
Required and optional fields for product listings on this marketplace
The product title is the primary element for search visibility on AliExpress. It should contain the most relevant keywords that buyers would search for, including the brand name, product type, key features, and specifications. Avoid using all caps, excessive punctuation, promotional phrases, or non-standard characters. AliExpress supports multilingual titles, and sellers targeting specific markets should consider creating localized titles in the target language for improved search performance.
Xiaomi Portable Electric Air Pump Rechargeable Digital Tire Inflator 150PSI with LED Light for Car Bike Motorcycle BallThe product description on AliExpress is a critical conversion element where sellers can use rich HTML content including text, images, and formatted tables. Descriptions should comprehensively cover product features, specifications, materials, dimensions, package contents, and usage instructions. Including high-quality images within the description (not just the image gallery) significantly improves conversion rates. Descriptions must not contain external URLs, contact information, or references to other platforms.
Detailed description with product features, specifications table, package contents, usage instructions, and multiple product images showcasing different angles and use casesAliExpress allows up to 6 images in the product image gallery, with the first image serving as the main listing image. The main image should clearly show the product on a clean, preferably white background. Additional images should highlight key features, show the product from different angles, include real-life usage scenarios, and display any included accessories or packaging contents. Images must not contain excessive text overlays, watermarks from other platforms, or misleading representations of the product.
Main image: clean product photo on white or light background. Additional: detail shots, size reference, lifestyle usage, packaging contentsAliExpress products are priced in USD by default, though the platform supports localized pricing in local currencies for specific target markets. Prices should be competitive for the cross-border market, factoring in international shipping costs. AliExpress displays the total cost including shipping prominently to buyers, so sellers should balance product price and shipping charges for optimal perceived value. The platform also supports tiered pricing based on quantity for bulk purchases.
15.99Products must be assigned to the most specific category in AliExpress's taxonomy. Correct categorization determines which product attributes are required and ensures the product appears in relevant category browse pages and search filters. AliExpress's category system covers thousands of product types, and sellers should take care to select the most accurate category to avoid listing rejection or poor search visibility.
Automobiles & Motorcycles > Auto Replacement Parts > Pumps & Accessories > Air PumpsProduct specifications are category-specific attributes that must be completed for every listing. These appear as structured data on the product detail page and are used by AliExpress's search filters. Required specifications vary by category but typically include brand name, material, dimensions, color, and category-specific technical attributes. Completing all available specifications improves search visibility and helps buyers make informed purchasing decisions.
Brand Name: Xiaomi | Power Source: Rechargeable Battery | Maximum Pressure: 150 PSI | Material: ABS + Metal | Weight: 450gShipping configuration is critical on AliExpress as buyers are highly sensitive to both shipping costs and delivery times. Sellers must configure shipping methods, costs, and estimated delivery times for each target country or region. AliExpress strongly recommends offering AliExpress Standard Shipping (powered by Cainiao logistics) for reliable tracking and competitive rates. Free shipping options significantly improve conversion rates and search ranking, though sellers should factor shipping costs into their pricing strategy.
AliExpress Standard Shipping: Free, 15-30 days | ePacket: $2.50, 10-20 days | DHL Express: $15.99, 5-10 daysSellers must maintain accurate inventory quantities for each product and variation. AliExpress monitors fulfillment performance closely, and overselling (accepting orders without adequate stock) results in penalties and lower seller ratings. Inventory can be managed manually through Seller Center or automatically via API integration. Products with zero stock are automatically hidden from search results until inventory is replenished.
500Accurate package dimensions and weight are required for shipping cost calculation and logistics processing. These values should represent the fully packed product including all packaging materials. Inaccurate dimensions can lead to shipping cost discrepancies, logistics issues, and penalties. AliExpress uses these values when calculating shipping rates for integrated logistics services like AliExpress Standard Shipping.
20 x 15 x 10 cm, 0.55 kgThe brand name must be specified for every listing. For branded products, the brand name must match the registered trademark, and sellers may need to provide brand authorization documentation. For unbranded or generic products, sellers should select 'No Brand' or their own registered store brand. AliExpress has increased its intellectual property enforcement, and unauthorized use of brand names can result in listing removal, penalties, or account suspension.
XiaomiProcessing time represents the number of business days the seller needs to prepare and ship the order after payment confirmation. AliExpress monitors processing time compliance and penalizes sellers who consistently exceed their stated processing time. Setting a realistic processing time is important for maintaining high seller ratings and buyer satisfaction. The total delivery estimate shown to buyers is the processing time plus the shipping transit time.
3 business daysAliExpress supports product variations through SKU attributes, allowing sellers to offer multiple options (color, size, style, specification) within a single listing. Each variation can have its own price, stock quantity, and images. Variation images should accurately represent the specific option. Properly configured variations consolidate reviews and order counts on a single listing, improving overall search ranking and buyer confidence.
Color: Black ($15.99), White ($15.99), Blue ($16.99) | Size: S, M, L, XL with different pricing per sizeCSV/Excel bulk upload, JSON (Open Platform API)
AliExpress supports product data submission through multiple channels. Sellers can create listings manually through the Seller Center interface, upload products in bulk using CSV or Excel templates downloaded from the platform, or integrate programmatically through the AliExpress Open Platform API. The bulk upload templates are category-specific and include all required and optional fields with validation rules. The Open Platform API provides comprehensive endpoints for product creation, updates, inventory management, order processing, and logistics integration. For high-volume sellers, API integration is recommended for maintaining real-time synchronization of product data, pricing, and inventory across systems.
AliExpress's category taxonomy organizes products into a hierarchical structure spanning major verticals including Electronics, Fashion, Home & Garden, Automotive, Sports, Toys, Beauty, and many more. Each category has its own set of required and optional product attributes that sellers must complete when creating listings. The taxonomy is regularly updated to reflect new product types and market trends. Certain categories are restricted and require sellers to provide business licenses, brand authorization documents, or product certifications before listing. The category system also determines which shipping methods are available, as some categories have restrictions on air freight or require special handling.
Detailed requirements for product titles, descriptions, images, and pricing
Avoid these common issues that cause product listings to be rejected or suppressed
Intellectual property infringement or unauthorized use of brand names and trademarks
Remove any brand names, logos, or trademarked terms that you do not have authorization to use. If you are an authorized seller, upload brand authorization documentation through Seller Center. For unbranded products, select 'No Brand' as the brand name. AliExpress has significantly increased IP enforcement and will suspend listings and penalize accounts for trademark violations.
Product images contain watermarks, excessive text overlays, or misleading content
Replace images that contain watermarks from other platforms, excessive promotional text, or misleading representations. Main images should show the actual product on a clean background. Ensure all images accurately represent the product being sold. Remove any before/after claims, exaggerated results imagery, or photos that do not match the actual product.
Product is in a restricted or prohibited category without required certifications
Review AliExpress's prohibited and restricted products list. For restricted categories (health supplements, electronics with lithium batteries, cosmetics, food products), submit the required business licenses, certifications (CE, FCC, FDA, etc.), and product safety documentation through Seller Center. Some product types are completely prohibited and cannot be listed regardless of documentation.
Product title contains promotional language, spam keywords, or exceeds character limits
Revise the title to remove promotional phrases (Hot Sale, Best Quality, Free Shipping, Limited Offer), spam keywords unrelated to the product, excessive punctuation, and all-caps words. Ensure the title is under 128 characters and accurately describes the product using the format: Brand + Product Type + Key Feature + Material/Specification.
Missing required category attributes or incomplete product specifications
Navigate to the product editing page in Seller Center and complete all required attributes for your product category. Check the category-specific template for a complete list of required fields. Common missing attributes include brand name, material, dimensions, weight, and category-specific technical specifications. All required fields must be populated with accurate data before the listing can be published.
Pricing violations including artificially inflated original prices or deceptive discount claims
Ensure your product pricing accurately reflects the market value. Do not set an artificially high original price to create the appearance of a large discount. Sale prices and discounted prices must represent genuine reductions from legitimate prior selling prices. AliExpress audits pricing patterns and will reject or remove listings with deceptive pricing practices.
Product description contains external URLs, contact information, or references to other platforms
Remove all external website URLs, email addresses, phone numbers, social media handles, and references to other e-commerce platforms (Amazon, eBay, Shopify, etc.) from the product description. AliExpress prohibits any content that attempts to redirect buyers to external channels. All communication and transactions must occur within the AliExpress platform.
Duplicate listing or product already exists in the seller's store
AliExpress prohibits sellers from creating multiple listings for the same product. If you want to offer different variations (colors, sizes, specifications), use the product variation feature within a single listing rather than creating separate listings. Search your existing catalog for duplicates and consolidate them into single listings with appropriate variation options configured.
Best practices to improve your product listing performance and visibility
AliExpress serves buyers from over 200 countries, so keyword optimization must account for how international buyers search for products. Research popular search terms using AliExpress's Hot Products and Data Analytics tools. Include commonly searched keywords in English (the platform's primary language) and consider the most common alternative terms used by buyers in your top markets. Front-load the most important product descriptors within the first 60 characters since mobile search results truncate longer titles. Analyze top-selling competitor titles in your category to identify high-performing keyword patterns.
Shipping speed and cost are among the top decision factors for AliExpress buyers. Offer AliExpress Standard Shipping as the primary method, which provides reliable tracking and competitive rates through Cainiao logistics. Consider offering free shipping on your most popular items by incorporating the shipping cost into the product price. Provide multiple shipping options (economy, standard, express) to cater to different buyer preferences. Products with free shipping and reliable tracking consistently rank higher in search results and convert at higher rates.
AliExpress buyers rely heavily on product images and detailed descriptions to make purchasing decisions, especially since they often cannot read reviews in their native language. Create descriptions that combine high-quality images with detailed text organized using HTML formatting. Include a specifications table, package contents list, usage instructions, and real-life product photos. Adding 5-10 images within the description (beyond the 6 gallery images) helps buyers understand the product thoroughly and reduces dispute rates. Use comparison images to highlight advantages over generic alternatives.
AliExpress runs several major promotional campaigns throughout the year that drive massive traffic and sales spikes. The 11.11 Global Shopping Festival (November 11) is the platform's largest event, followed by the 3.28 Anniversary Sale, Summer Sale, Back to School, and Black Friday/Cyber Monday promotions. Register your products for these events well in advance through Seller Center. Set up store coupons, product-specific discounts, and participate in Flash Deals during events. Products that perform well during promotional events often see lasting improvements in organic search ranking due to increased order velocity and reviews.
AliExpress's search algorithm strongly factors in seller ratings and performance metrics. Focus on maintaining a high Detailed Seller Rating (DSR) across all four dimensions: Item as Described, Communication, Shipping Speed, and overall satisfaction. Respond to buyer messages within 24 hours, ship orders within the stated processing time, provide accurate product descriptions to minimize disputes, and proactively resolve any buyer issues. Sellers with consistently high ratings (4.7+ stars) receive preferential search ranking, access to promotional events, and the ability to list in more categories.
Organize your AliExpress store with clear product categories and groups to help buyers browse your full catalog. Create store-level promotions such as 'Buy 2 Get 5% Off' or bundle deals to increase average order value. Feature your best-selling products prominently on your store homepage. Use the Related Products feature within listings to cross-sell complementary items. A well-organized store with professional branding signals credibility to international buyers and encourages repeat purchases.
Over 70% of AliExpress traffic comes from mobile devices, particularly through the AliExpress app. Ensure your listings are optimized for mobile viewing by keeping titles concise and front-loaded with important keywords, using high-resolution images that display well on small screens, and creating description layouts that are easy to scroll through on mobile devices. Test how your listings appear on the AliExpress mobile app and adjust formatting for readability. Vertical product images often perform better on mobile than horizontal or square formats.
AliExpress allows sellers to set region-specific pricing and configure shipping options for different target markets. Use the platform's analytics to identify your top-performing markets, then create localized pricing strategies that account for local purchasing power and competitive landscape. Enable localized product content in key languages for your top markets. Consider setting up different shipping options and pricing tiers for high-value markets versus emerging markets. Targeted localization can significantly improve conversion rates and help you capture market share in specific regions.
Step-by-step guide to getting your products live on this marketplace
Visit seller.aliexpress.com and register a new seller account using your business credentials. Provide the required documentation including business registration, identification, and bank account information for payment settlement. Once approved, customize your store by adding a store name, logo, banner, and description that reflects your brand identity. Configure your store categories to organize your product catalog. Set up your payment receiving account (Alipay international or bank transfer) and familiarize yourself with the Seller Center dashboard, analytics tools, and performance metrics.
Download AliExpress's category-specific product templates from Seller Center to understand the required and optional attributes for your product types. Map your product data to AliExpress's field names and format requirements. Prepare keyword-optimized titles (under 128 characters), comprehensive HTML descriptions with embedded images, high-quality product photos (minimum 800x800px), accurate specifications, and competitive pricing. Organize products with variations (color, size, style) into single listings with properly configured SKU attributes. Ensure all product identifiers and brand names are accurate and authorized.
Upload your products through Seller Center (manual entry or bulk upload via CSV/Excel templates) or integrate via the AliExpress Open Platform API for automated management. For each listing, complete all required category attributes, upload 6 product images, and create a rich HTML description. Configure shipping options for your target markets, including AliExpress Standard Shipping as the primary method. Set competitive pricing in USD, and optionally configure localized pricing for key markets. Set up quantity-based pricing tiers if applicable. Review each listing for completeness before publishing.
Download our comprehensive guide to launching and growing a successful cross-border e-commerce business on AliExpress. Learn the strategies that top sellers use to reach millions of international buyers, optimize listings for global search, and build a trusted seller reputation on one of the world's largest marketplaces.
Common questions about listing products on AliExpress
WisePIM helps you manage product listings across multiple marketplaces from one central platform.