Single Source of Truth (SSOT)

Definition

A Single Source of Truth (SSOT) is a concept in information systems design where all critical data elements are stored in one master location. This centralized approach ensures that every system, department, or individual accessing the data retrieves it from the same, verified source. The goal is to eliminate data discrepancies, reduce errors, and ensure that decisions are based on accurate and consistent information.

Why It's Important for E-commerce

In e-commerce, SSOT for product information is fundamental for maintaining data quality and consistency across various sales channels. Without an SSOT, product descriptions, prices, or inventory levels can differ between a webshop, marketplace, and mobile app, leading to customer confusion, returns, and lost sales. A PIM system often serves as the SSOT for product data, ensuring that all product-related content is accurate and up-to-date wherever it is published.

Examples

• A PIM system centralizing all product descriptions, images, and specifications, preventing outdated content on any e-commerce channel.
• An inventory management system providing real-time stock levels to all sales platforms, ensuring customers never order out-of-stock items.
• A customer relationship management (CRM) system acting as the SSOT for customer data, offering a unified view of interactions across touchpoints.

How WISEPIM Helps

• **Establishes a Single Source of Truth:** WISEPIM centralizes all product data, eliminating silos and ensuring every channel accesses the most current and accurate information.
• **Improves Data Consistency:** By providing a unified platform, WISEPIM prevents discrepancies in product attributes, descriptions, and media across all touchpoints.
• **Reduces Operational Errors:** With a single, verified source, teams avoid manual data entry errors and the time spent correcting inconsistent information.

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