Skip to main content

Retail PIM software

PIM for Retail

Every supplier file in complete listings out

For retailers who sell many brands and take in product data from dozens of suppliers. WISEPIM turns each supplier file into complete, translated listings and checks them against each channel's rules before they publish.

Start freeBook a demo
  • CSV, Excel, XML and BMEcat import
  • Unlimited users
  • 70+ languages
WISEPIM product catalog with a retailer's range from several brands

Key features

  • Any supplier format

    CSV, Excel, XML or BMEcat, mapped once per supplier and saved as a profile.

  • Complete listings at scale

    AI fills attributes and writes copy; bulk edits fix thousands of products at once.

  • Checked per channel

    Channel Readiness and Quality Guard check products before they reach a marketplace.

Who it's for

Built for multi-brand retailers

WISEPIM fits retailers who run their own catalog and depend on data from many brands and suppliers.

Built for you if

  • You sell thousands to tens of thousands of products from many brands.
  • Supplier files arrive every week, each with its own columns, codes and units.
  • You sell in more than one language or country, or plan to this year.
  • Your shop runs on Magento 2, Shopify Plus or similar, with marketplaces next to it.
  • You want suppliers to deliver better data, and need a standard to hold them to.
  • A content or category team owns product data, with a reviewer per language.

Probably not yet if

  • You run one shop with a few hundred products. Start on the free plan instead.
  • You pass supplier feeds through unchanged and never edit them. A feed tool may be enough.
  • Your product data lives only in an ERP, with no file export or API.

Not sure? Book a demo and we test the fit on one of your own supplier files.

Why retailers look for a PIM

Where retail product data breaks

Every brand and supplier sends product data its own way. The hard part is not storing it. It is turning it into the same complete listing on your shop and every marketplace, week after week.

  1. “The last import broke our listings again”

    One supplier renames a column, another switches units, a third sends codes instead of colours. The import runs, and the listings on the site are wrong.

  2. New brands wait weeks to go live

    Mapping, cleaning and writing copy for a new brand takes weeks of someone's time. How long before a new supplier file is ready to sell on the site?

  3. Thousands of changes, one small team

    Price changes, new ranges and end-of-line products land every week. Making each change by hand in the shop admin stops working past a few thousand products.

  4. Stock and prices drift between channels

    Supplier stock and price files arrive daily, but the shop and the marketplaces update at different moments. You sell what is no longer available.

  5. Empty filters, lost products

    Missing sizes, materials and specs mean empty filters and weak search results. Products you stock never show up for the shopper looking for them.

  6. “Translating the catalogue takes months”

    Every country means every title, description and attribute again, for every brand. What did the last language cost you, in euros and in weeks?

See the AI transformation

Drag the slider to see how WISEPIM turns supplier data into retail content.

HDPHN-WL-BLK-40 ANC

€199

Description

Wireless headphones. BT. ANC. 40h. Black. Supplier: ACME. (Duplicate of HDPHN-WL-BLACK-40 from a second supplier, slightly different wording.)

Product Details

40mm, bt5.3, anc, 40h, ean 5012345678901, col blk

Category taxonomy
Missing
Driver
Missing
ANC
Missing
Bluetooth
Missing
Battery
Missing
Color
Missing
Gtin validation
Missing
Deduplication
Missing
Channel-ready output
Missing
Data completeness
Missing

 

Every supplier file in: Before WISEPIM

Wireless Over-Ear Headphones

Active Noise Cancelling · 40h Battery · Bluetooth 5.3 · Matte Black · SKU: WH-ANC-40

€199Free Shipping

Description

Immerse yourself in pure audio with industry-leading noise cancellation and 40 hours of wireless freedom.

Fit & comfort

  • Memory-foam ear cushions for all-day wear
  • Adjustable padded headband, foldable design
  • 250g lightweight build

Sound quality

  • 40mm drivers for rich, balanced sound
  • Active Noise Cancellation with transparency mode
  • Built-in mic for clear calls

Standardized from supplier data

  • Merged 3 duplicate supplier variants into one listing
  • Thin supplier copy enriched into customer-ready content
  • Mapped to the correct category and channel attributes
  • Free 30-day returns ✓ Free shipping over €50 ✓ 2-year warranty

Product Details

 

Category taxonomy
Audio › Headphones › Wireless › Over-Ear (leaf match: 99%)
Driver
40mm | Frequency: 20Hz - 20kHz | Impedance: 32Ω
ANC
Hybrid Active Noise Cancellation
Bluetooth
5.3 with Multipoint | Codecs: SBC, AAC, LDAC
Battery
40h (ANC off) / 30h (ANC on) | Charging: USB-C
Color
Black (normalized from "blk")
Gtin validation
EAN 5012345678901 - check digit valid
Deduplication
3 supplier variants merged to one master SKU: WH-ANC-40
Channel-ready output
Google Shopping and Amazon required attributes complete
Data completeness
98% (was 41% from raw feed)

 

  • 30-Day Returns
  • Fast Delivery
Every supplier file in: After WISEPIM
BeforeAfter · WISEPIM

Show before or after

Drag the handle or use the arrow keys to compare

What changed
What changedBeforeAfter
Words in description1886
Filled attributes010
Sections08

Impact

  • Normalized supplier code into a clean, search-friendly retail titleStandardized Catalog
  • Deduplicated suppliers and enriched thin feed into customer-ready copyMulti-Supplier Standardization
  • Added taxonomy mapping, GTIN validation, dedup and completeness scoringNormalized Catalog Sheet

How you get started

From supplier file to live listings

Most retailers start with one supplier and one category, then add the rest on the same setup. How fast depends on the state of your supplier data.

  1. Map your first supplier file

    First day

    Upload a supplier's CSV, Excel, XML or BMEcat file, or connect your store. AI proposes the column mapping, you confirm it and save it as a profile, so that supplier's next file imports without remapping.

  2. Complete one category

    First week

    Turn supplier codes into brand, colour and size, fill missing attributes with AI and write titles and descriptions for one category. Review them before they sync to your shop.

  3. Add suppliers, languages and channels

    First month

    Set up update-only imports that match on SKU or EAN for the next suppliers, translate the category into your next language and add a marketplace or Google Shopping feed.

Results from real catalogs

What retailers got from it

Figures from published customer cases, each named next to its result.

saved by Tackerplein on German translations
€45,000
Tackerplein case
for Tackerplein's German translations, against 4 to 6 months with an agency
6 weeks
Tackerplein case
products and variants ProCleanroom translated into German and British English
3,100
ProCleanroom case
e-commerce teams use WISEPIM
100+
WISEPIM

What WISEPIM takes off your plate

Six jobs a retail PIM does

Each one is a feature you can open in WISEPIM today.

  • Supplier files mapped once

    Save an import profile per supplier. Update-only imports match on SKU and optionally EAN, and show new versus updated rows before you run them. Supplier code decoding turns terse codes into brand, model, colour and size.

    The next file from that supplier runs on the saved profile.

  • Stock and prices from every supplier

    Supplier sources collect stock and price files by link, FTP, SFTP or a unique email address, and log every delivery as accepted, held, rejected or failed.

    You see which supplier sent what, and what was held back.

  • Complete pages for every brand

    AI fills empty attributes, then writes titles, descriptions, SEO meta and buyer FAQs from them. From the Growth plan, web research looks up missing specs by EAN or model number, with the source cited.

    Filters and search work because the attributes are filled.

  • Every market in its own language

    Translate the whole catalog into 70+ languages in the background. From the Growth plan, the Knowledge Library holds your brand voice and channel rules, so every language reads like your shop.

    A new country is a review round, not a translation project.

  • Checked before a marketplace sees it

    Channel Readiness checks products against bol.com, Amazon, Zalando, Mirakl and Google Shopping requirements. From the Business plan, Quality Guard rules and rule packs hold incomplete products in quarantine.

    Listings go out complete, and suppliers know what complete means.

  • Bulk edits and automations

    Change prices, categories or attributes on thousands of filtered products, with a preview first. From the Growth plan, automations run enrichment or an export after every supplier import.

    The routine runs on its own, and your team handles the exceptions.

Integrations

Your shop, marketplaces and feeds

Store connectors work both ways where marked. Marketplaces get a direct export, ad and comparison channels a hosted feed. Supplier data comes in by file.

See all connections

In the product

Your whole range in one table

Filter thousands of products by brand, category or any attribute, or describe what you are looking for in plain words. Send a selection to a bulk edit or an enrichment run.

The product catalog: one table for every brand and supplier, ready for bulk work.

Compared

WISEPIM versus the usual retail setup

Most retailers run on the shop admin, supplier spreadsheets and a feed tool for the channels. This is how the options compare when the range and the number of suppliers grow.

Retail PIM compared with spreadsheets, feed management tools and enterprise PIM suites
What you needWISEPIMSpreadsheets and shop adminFeed management toolsEnterprise PIM suites
Supplier filesSaved profiles, update-only imports on SKU or EANCleaned up by hand per fileBuilt for outgoing feeds, not supplier filesYes, usually configured by a partner
Attributes and product copyAI fills attributes and writes copy, you reviewWritten by handRules adjust fields per channelOften an add-on or a separate tool
New languages70+ languages in the background, you review per languageAn agency per languageDepends on the data you send inUsually through a translation partner
Shop, marketplaces and feedsStore sync plus Feed Hub feeds per channelManual exports per channelTheir strength: many channels and rulesThrough connectors or syndication modules
Checks before publishingChannel Readiness, plus Quality Guard from BusinessFound when a listing is rejectedChecks on the outgoing feedYes, after a governance setup
PriceFree up to 100 products, published plans after thatFree, paid in hoursUsually priced by channels or productsUsually quoted on request

Many retailers keep their feed tool for channel-specific rules. WISEPIM hands it a complete, translated feed URL, for example in Channable, so the tool works on better data.

Compare PIM systems side by side

Price and free plan

What a retail PIM costs

Plans follow your product count. Users are unlimited, so buying, content and e-commerce work in the same catalog.

  • Free

    Map one supplier file with your real data, no card required.

    Free

    • Up to 100 products
    • 50 AI credits per month
    • All languages included
    • Up to 100 products
    • Import and export via Excel or CSV
    • Unlimited users
    Start free

  • Starter

    Enrichment, SEO and bulk editing for a full range.

    €299

    per month, billed yearly, or €399 month to month.

    • Up to 1,000 products
    • 4,000 AI credits per month
    • All languages included
    • AI credits every month to enrich the range
    • Bulk editing across thousands of products
    • All languages included, no language add-ons
    See plan prices

Tiers step up with your product count, up to 50,000 products. Larger ranges, or several brands and countries under central rules, run on Enterprise with custom integrations and an account manager. AI works out to a few cents per product depending on your plan; the pricing page shows every step.

FAQ

Questions retailers ask first

What e-commerce and category managers ask before they move their catalog.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

A product information management system for retailers is where supplier data is cleaned, completed and translated before it reaches your shop and marketplaces. Your shop keeps checkout, orders and customers. The PIM owns the product information and sends it to every channel.

Stock and price files, yes: supplier sources pick them up by link, FTP, SFTP or a unique email address and log every delivery. Product files come in through the importer with a saved profile per supplier. There is no portal where suppliers log in. If a brand publishes its catalog in a WISEPIM brand portal, you can import from it into your own project.

No. WISEPIM syncs with Akeneo in both directions, so it can enrich and translate on top of it. For other PIMs, such as Pimcore, Salsify or inriver, data moves by file or through the REST API, which is available from the Scale plan.

It writes from each product's attributes, not from a blank prompt. From the Growth plan, the Knowledge Library holds your brand voice, audience and channel rules, and every enrichment reads it. Test prompts on real products in Prompt Lab first and review a batch before it syncs. AI translation and category classification are 95%+ accurate, and Quality Guard rules and AI review raise that further.

Preview every import before it runs, then use Channel Readiness to see which products miss a field a channel requires. From the Business plan, Quality Guard checks products against your rules and rule packs for Google Shopping, Amazon, bol.com and Kaufland, and holds failing products in quarantine.

WISEPIM is free for up to 100 products. Paid plans are priced by product count, not by user, with tiers up to 50,000 products and Enterprise above that. Compare it with the hours your team spends cleaning supplier files and the translation bill per language. The pricing page lists the price per tier.

A first supplier and category are usually live within weeks. Rolling out every supplier depends mostly on the state of their files and how many languages and channels you run. Nothing has to be switched off while you move.

Bring your next supplier file.

Start free with one supplier and one category, or book a demo and we map one of your own supplier files with you.

Start free
Book a demo
4.7
Last updated