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Product translation

Translate products into 93 languages Your brand voice survives translation

Titles, descriptions, SEO fields and attributes, translated against your own terminology and checked by Quality Guard before anything syncs to a storefront.

Translate your first marketBook a demo
  • 93 languages
  • Per-field translation rules

Key features

  • Teach the AI your terminology

    Brand guidelines, tone and industry terms live in the Knowledge Library, and every translation is written against them.

  • Quarantine what fails a rule

    Quality Guard audits each translated product; anything that drops a spec or breaks a rule is held instead of published.

  • Enrich and translate in one run

    Fill missing attributes and write the description first, so the translator has something worth translating.

Why it reads differently

Translation that knows the product

Most AI translates word-for-word. WISEPIM translates a product it already knows: its attributes, its brand voice, its buyer.

  • Keep your brand voice

    Add your brand guidelines, target audience and industry terminology once. The AI applies that context to every translation, so high-end fashion copy and technical B2B specs each read the way that trade writes.

  • Never publish a bad translation

    Bulk translation is risky without a safety net. Quality Guard checks every translated product against your rules; if one misses a spec or breaks a rule, it is held for human review and only approved products sync to your store.

  • Enrich and translate in one workflow

    A thin product translates into thin product data in another language. Fill missing attributes and write the SEO description in the source language first, then translate the finished product in the same run.

How it works

Three steps to a translated catalog

Set the vocabulary once, translate in bulk, and let Quality Guard decide what is allowed through.

  1. 01

    Set up your brand voice

    Add your brand guidelines, tone of voice and industry terminology to the Knowledge Library, plus the terms that must never be translated.

    Every later translation is written against that vocabulary, not a generic one.

  2. 02

    Select and translate

    Pick the products, choose the target languages, and start. Titles, descriptions, SEO fields and attributes are translated in the background.

    The translations exist in WISEPIM; nothing has reached your storefront yet.

  3. 03

    Review and sync

    Quality Guard audits each translated product against your rules. Approve what passes, fix what was quarantined, then push to the webshop.

    Only products you approved are live in the new language.

Two translations of the same product

Generic AI tools translate words. WISEPIM translates a product it has the attributes for, so specs, units and certifications survive the trip.

Generic AI

Generic AI Translation

24 words

WISEPIM
AI Enhanced

WISEPIM Translation

39 words

Field
Generic AI

This jacket is made of real leather. It has a zip. The leather is soft. Good for cold weather. Available in black and brown.

WISEPIM

Crafted from premium full-grain Italian leather, this tailored jacket features a brushed antique brass YKK zip and silk-lined interior. The supple hand-finished leather develops a rich patina over time. Perfect for transitional seasons. Available in Midnight Black and Cognac.

Highlighted text was added during enrichment.

Brand voice preserved, technical specs accurate, SEO fields written for the market

What it costs, what it touches

One more language is one more run

Translation runs on the catalog you already have, for a few cents per product, and lands back in the same products your channels read.

  • A few cents per product

    You are charged per product per language on your plan's rate, so a second market costs what the first one did rather than a new quote.

  • Runs as a background job

    Queue a hundred products or a hundred thousand and keep working; the run reports back per product, not as one pass or fail.

  • Syncs straight to the webshop

    Approved, localized products push to Shopify, WooCommerce, Magento, CCV Shop or Lightspeed without a CSV in between.

  • SEO fields travel too

    SEO titles and meta descriptions are translated as their own fields, so a market page is not left with source-language metadata.

Fast costs one credit per language and Pro costs five, and both run against your glossary and translation settings in full.
Global Coverage

Every major market in its own language

Reach customers in their own language across every major market. WISEPIM handles local nuances, regional formatting, and SEO optimization for local search engines.

Europe & Eurasia

93+
Languages
4
Regions
195+
Countries

FAQs

Product translation: frequently asked questions

Cost, quality control, and what actually gets translated.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

WISEPIM supports product translation in 93 languages, covering all major European, Asian and global markets. Each translation is localized rather than word-for-word, with regional formatting and SEO fields written for the market. It does not create a new storefront for you, so the language has to exist on the channel you sync to.

Quality Guard audits every translated product against your rules. It checks for missing technical specs, formatting problems, brand-voice consistency and more. Anything that does not pass is quarantined for human review, and only approved products sync to your storefront.

The Knowledge Library is where you teach WISEPIM your brand voice. Add your brand guidelines, target audience, industry terminology and tone of voice, plus terms that must never be translated. The AI applies that context to every translation across your catalog and all 93 languages.

WISEPIM charges a few cents per product per language, at the rate on your plan, and the pricing page has the exact figure. Agencies typically quote per word or per product and expect a review cycle. The two are not the same product: WISEPIM gives you a first pass you review yourself, not a human translator's sign-off.

Yes. Missing attributes and SEO descriptions can be generated first and translated in the same automated workflow, so you are not translating a half-empty product. You can also run the two separately if you want to approve the source copy first.

Product titles, descriptions, short descriptions, SEO titles, meta descriptions and custom attributes. You configure per field whether it should be translated, and set different rules per target language. Fields you exclude, such as SKUs, brand names and part numbers, are carried across untouched.

Yes. Once translations are approved, automatically or after manual review, you can push them directly to Shopify, WooCommerce, Magento, CCV Shop, Lightspeed and other supported platforms. No CSV exports needed.

Translations run in the background as a queued job, so you keep working while the catalog is processed and each product reports back on its own. How long a run takes depends on how many products and languages you queued, and on how much of the catalog Quality Guard sends back for review.

Next step

Pick one marketand translate the catalog

Set the vocabulary once, run the first language, and read what Quality Guard sends back before anything reaches a storefront.

Start translating
Book a demo

Translation, field by field

Language settings, per-field rules, the translation dictionary and Quality Guard in the documentation.

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