PIM for industrial wholesalers and suppliers
Precision is Non-Negotiable. Deliver Data to Spec.
For wholesalers, suppliers and manufacturers of technical products, and the webshops that sell them. WISEPIM turns supplier files and ERP exports into ETIM-classified product data your dealers can publish.
- ETIM 10.0 model
- BMEcat 2005 export
- 70+ languages

Key features
Datasheets and certificates
Keep PDFs, CAD files and certificates as file attributes on each product.
ETIM classes
Turn ETIM classes into families and attributes, then check each product against its class.
Dealer feeds
BMEcat 2005 with ETIM features and custom XML feeds, from one catalog.
Who it's for
Built for technical catalogs like yours
WISEPIM fits teams that pass technical product data on to dealers, installers or their own webshop.
Built for you if
- You carry 5,000 to 250,000 SKUs with specs, units and standards per product.
- You supply dealers, installers or a B2B portal that ask for ETIM or BMEcat.
- Your suppliers send data in their own format, and every file needs rework.
- You sell in 3 or more countries or languages, or plan to within a year.
- You run Magento 2, Shopify Plus or Akeneo, or an ERP with a webshop on top.
- Someone owns product data, with a reviewer for each language.
Probably not yet if
- You have under 2,000 SKUs with few specs. Start on the free plan and grow into it.
- You have over 250,000 SKUs and no PIM yet. That is an implementation project, so talk to us about Enterprise first.
- You just started a PIM migration. Finish it, then add WISEPIM as a layer on top.
Not sure? Book a demo and we check the fit on one of your own product files.
Why industrial teams look for a PIM
Where industrial product data breaks
Your catalog is built from manufacturer files, ERP exports and PDFs. Then every dealer asks for it in a different shape.

Every supplier file looks different
One manufacturer sends BMEcat, the next an Excel file with merged cells and codes only their sales team understands. You rebuild each file by hand.
Dealers ask for ETIM, you have free text
Electrical and installation wholesalers want ETIM classes with features and units. Your specs sit in description text like 230V 50Hz IP65.
Specs without clean units
Voltage, pressure, thread size and material grade arrive with mixed units and spellings. Dealers filter on them, so one wrong unit hides the product.
Datasheets and certificates go missing
Declarations of conformity, safety data sheets and CAD drawings live on shared drives. Dealers publish whichever version they got last.
Dealers wait for new items
A new range sits in a queue until someone types the specs. In the meantime your dealers sell a competitor's item.
Export markets need every language
Specs, units and descriptions have to be right in German, French and English too, and stay in sync after every change.
Industrial Equipment Product Content: Before & After AI
See how WISEPIM's AI transforms industrial equipment product descriptions, titles, and specifications.


Show before or after
Drag the handle or use the arrow keys to compare
| What changed | Before | After |
|---|---|---|
| Words in description | 16 | 135 |
| Filled attributes | 0 | 21 |
| Sections | 0 | 11 |
Impact
- Added part number, size, material, set pressure, Cv and ASME/API/PED certsTechnical Title
- Added applications, material rationale, certifications and document setApplication-Driven Copy
- Added part#, full performance with units, wetted materials, certs and MTRComplete Spec Sheet
Setup path
From supplier file to first dealer feed
Most teams start with one product family and one dealer format, then widen the scope. How fast it goes depends on how clean your source data is.
Import a supplier file or ERP export
First day
Upload CSV, Excel, XML or BMEcat. AI proposes the column mapping, you confirm it and save it as a profile for the next delivery.
Classify one product family in ETIM
First week
Import the ETIM release, turn the classes you sell into families and attributes, and let AI map products and fill features. You review the result.
Publish the first dealer feed
First weeks
Build a BMEcat 2005 feed with ETIM features in Feed Hub, or open a brand portal for your dealers. Put it on a schedule and add the next dealer from the same data.
Proof
Technical content at scale
ProCleanroom, a supplier of technical cleanroom products, used WISEPIM to translate its technical catalog for new markets.
- accuracy on AI translation and AI category classification
- 95%+
- WISEPIM
- channels B2B buyers use on average
- 10
- McKinsey B2B Pulse, 2024
How WISEPIM solves it
What an industrial PIM should do
Six jobs WISEPIM takes off your product data team, each backed by a feature you can open today.
ETIM classification built in
Import ETIM releases, turn classes into families and attributes, and let AI map products to classes and fill features. Conformance checks show what a product still misses.
Dealer ETIM requirements become fields, not a project.
Supplier files in one shape
Saved import profiles map each supplier's columns once. BMEcat imports read features into attributes, and supplier code decoding with your own glossary turns terse codes into facts.
The next delivery from a known supplier imports without rework.
Specs with units, not free text
Typed attributes, option lists and unit of measure code sets per family, with datasheets and certificates as file attributes. AI fills empty specs from your text, photos or a cited web search by EAN or MPN.
Dealers can filter on every spec you sell.
Specs Checked Before They Go Live
Quality Guard rules check the required specs on every product and hold back the ones that fail before export. The B2B data exchange rule pack gives you a ready-made start.
Your dealers stop finding the gaps for you.
A feed for every dealer
Feed Hub builds BMEcat 2005 with ETIM features, custom XML and channel feeds on a schedule. Brand portals give dealers a link to browse and export your catalog, with a PDF datasheet per product.
A new dealer means a new feed profile, not a new spreadsheet.
Copy and translations from specs
AI writes descriptions from your attributes and translates the catalog into 70+ languages. A reviewer per language checks the result before it goes out.
Export markets get the same data as your home market.
Integrations
Where your data goes next
Most industrial suppliers deliver files and feeds to dealers. Where you also run a webshop or work with a PIM, these connections apply.
- Magento 2Import products and push prices, stock, images and SEO to a B2B or consumer store.
- Shopify PlusImport products and push content, prices and stock back, with specs in metafields.
- WooCommerceImport and export products with images, categories, attributes and variations.
- AkeneoAlready on Akeneo? Import products, enrich and classify them, and push the updates back.
- MiraklExport enriched products to marketplaces that run on Mirakl. Export only.
- ShopwareImport your Shopware catalog to enrich and classify it. Import only.
- Google Merchant CenterSend titles, prices, images and stock to Google Shopping. Export only.
In the product
Your technical catalog, scored
The product table shows each item's supplier text next to the enriched version, with a quality score that tells you what to fix first.
Compared
PIM versus ERP and spreadsheets
Your ERP stays the system of record for orders, stock and costs. The question is where sellable technical data should live.
| What you need | WISEPIM | ERP product data | Spreadsheets per dealer | Enterprise PIM suites |
|---|---|---|---|---|
| ETIM classification | ETIM releases, AI class mapping and conformance checks | Rarely built in | Typed in by hand | Usually, sometimes as a module |
| Supplier files | Saved import profiles, BMEcat import, code decoding | A custom import per supplier | Copy and paste per file | Import modules, often set up by a partner |
| Dealer formats | BMEcat 2005, custom XML and brand portals | Custom exports per partner | One file per dealer, by hand | Through syndication modules or partners |
| Copy and translations | AI drafts from specs in 70+ languages, you review | Not its job | Written and translated by hand | Often a separate tool or add-on |
| Price | Free up to 100 products, published plans after that | Already paid for | Free, paid in hours | Usually quoted on request |
WISEPIM has no ERP connector. ERP data comes in as CSV, Excel or XML exports, or through the REST API from the Scale plan.
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Industrial & B2B Categorization Guide
Master Industrial & B2B Product Categorization
Explore the full category structure, classification rules, and attribute requirements to categorize your industrial & b2b products correctly every time.
- Categories
- 600+
- Depth Levels
- 5levels
- Classification Rules
- 10
- Attribute Mappings
- 6
Category Hierarchy
Preview of your industry taxonomy
Fasteners & Hardware
Bolts & Screws
- Hex Bolts
- Machine Screws
- Self-Tapping Screws
- Carriage Bolts
- +1
Nuts & Washers
Anchors & Fixings
- +1
- Electrical Components4
- Safety & PPE5
- Tools & Equipment4
- +2
Free Excel template
XLSX · 3 sheetsSee which of your 20 best sellers are incomplete
An Excel check with the columns industrial equipment products need. In about 15 minutes you know how many of your 20 are complete, and the one fix that helps the most rows.
How it works
- Paste 20 best sellers from your shop export into Products.
- Fill in what you know. The last column says what each row is missing.
- Read your result on Start here: how many are complete, and the fix that helps most rows.
One email, once, with the XLSX attached and as a download link. Nothing else unless you tick the box.
FAQ
Industrial PIM questions
What wholesalers and suppliers ask before they move their product data.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Contact SupportGive every dealer the same specs.
Start free with one product family, or book a demo and bring one of your own supplier files.
Maintained byDiego NijboerCo-Founder & CTO