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PIM software for suppliers

PIM for Suppliers

Product data your dealers use without a file per customer

WISEPIM is for suppliers who pass product data on to dealers, resellers and webshops. You keep one complete catalog, and every customer gets it as a feed, a file or a portal they import from.

Start freeBook a demo
  • BMEcat with ETIM
  • Brand portals for dealers
  • 70+ languages
WISEPIM Feed Hub with hosted feeds per channel and customer

Key features

  • One catalog for every customer

    Specs, copy, images and prices in one place, checked before anything leaves.

  • A feed, a file or a portal

    BMEcat and channel feeds, CSV or Excel in their template, or a brand portal dealers import from.

  • Checked before it ships

    Quality Guard rules catch a missing EAN, unit or spec before your dealer does.

Who it's for

Built for suppliers like you

WISEPIM fits best when product data is part of what you deliver to your customers.

Built for you if

  • You manage 5,000 to 250,000 SKUs with specs that matter: sizes, materials, units, standards.
  • You supply 25 or more dealers, resellers or webshops, or run your own B2B portal.
  • Your customers sell in 3 or more languages or countries, or you expand within a year.
  • Customers ask for BMEcat, ETIM classes, their own Excel template or a feed URL.
  • You run Magento 2, Shopify Plus or Akeneo, or an ERP that exports files.
  • Someone owns your product data, with a reviewer for each language.

Probably not yet if

  • Your range is under 2,000 products with few specs. Start on the free plan and grow into it.
  • You just started a migration to another PIM. Finish that first. WISEPIM can work on top of Akeneo later.
  • You need a one-off export, not ongoing product data work.

Not sure? Bring one supplier file or one dealer template to a 30-minute demo and we check the fit on your own data.

Why suppliers look for a PIM

Where supplier product data breaks

You sit between the manufacturer and the customer. Your value is that dealers can sell your range without extra work. Every gap in the data lands on their desk, then back on yours.

  1. Manufacturer files arrive in every format

    One brand sends Excel, the next XML or BMEcat, a third a PDF price list with its own codes. Someone retypes them before anything can go out.

  2. Every customer wants its own file

    One dealer wants BMEcat with ETIM classes, the next their own Excel template, a webshop a feed URL. You rebuild the same export in a new column order every week.

  3. Price lists go out, specs lag behind

    New prices and products go out by email. Corrections reach some dealers and not others, so three customers show three versions of the same SKU.

  4. Dealers complain about missing data

    No EAN, an empty unit, no dimensions. Dealers fix it themselves, call your sales team, or stop listing the product.

  5. Every new dealer starts a project

    A new reseller or marketplace sends a list of mandatory fields. You find out which products fail when their import rejects them.

  6. Copy and translations wait on one person

    Descriptions are the manufacturer's spec text or nothing. Every new language goes to an agency, or to a colleague who already has a full week.

Before and after on one product

Drag the slider to compare a bare supplier record with the enriched version.

CVR-OSB-48P

€34

Description

Office supplies. 48 units. Ships on pallet.

Product Details

48 units, pallet, office supplies, sku CVR-OSB-48P

GTIN-13 (each)
Missing
GTIN-14 (case)
Missing
GLN (ship-from)
Missing
SKU
Missing
Pallet config
Missing
Case weight
Missing
Pallet dims
Missing
Packaging hierarchy
Missing
HS / commodity code
Missing
Country of origin
Missing
Storage
Missing
Images
Missing
Data-pool & images
Missing
Edi capability
Missing

+1 more

Product data your dealers use: Before WISEPIM

CVERINITY Office Essentials Bundle

48 Units/Case · GTIN-13 (each) + GTIN-14 (case) · MOQ 1 Pallet · Lead Time 5-7 Days · SKU: CVR-OSB-48P

€34Free Shipping

Description

The CVERINITY Office Essentials Bundle is a best-selling assortment for general retailers, with strong margins and proven sell-through.

Retailer benefits

  • Pre-sorted, shelf-ready packaging
  • 45% average margin at MSRP
  • 98% sell-through (industry average 72%)

Ordering

  • MOQ: 1 pallet (48 units)
  • Volume discounts from 5 pallets
  • Drop-ship available, EDI/API ordering

Data-pool ready

  • GS1-compliant GTINs, GDSN-ready attributes
  • Images to retailer spec (1500x1500 min)
  • Amazon and Walmart item-setup compliant

Result: 95% first-pass acceptance at major retailers, no data rework.

Product Details

 

GTIN-13 (each)
0012345678905
GTIN-14 (case)
1 0012345678 90 2
GLN (ship-from)
0012345000008
SKU
CVR-OSB-48P
Pallet config
TI 8 x HI 5 = 40 cases
Case weight
9.4 kg | Pallet weight: 425 lb (193 kg)
Pallet dims
120 x 100 x 145 cm
Packaging hierarchy
Each → Inner (6) → Case (48) → Pallet (8 cases)
HS / commodity code
4820.10
Country of origin
USA
Storage
dry, 15-27°C | Shelf life: 36 months
Images
1500x1500 px min, white background
Data-pool & images
GDSN / data-pool ready
Edi capability
EDI 810 (invoice) / 850 (PO) / 856 (ASN)

+1 more

  • 30-Day Returns
  • Fast Delivery
Product data your dealers use: After WISEPIM
BeforeAfter · WISEPIM

Show before or after

Drag the handle or use the arrow keys to compare

What changed
What changedBeforeAfter
Words in description775
Filled attributes015
Sections09

Impact

  • Added clear product info, GS1 identifiers and ordering termsRetailer-Ready Format
  • Added margin data, ordering terms, GDSN-readiness and retailer complianceWholesale Data Package
  • Added GS1 GTIN-13/14 + GLN, packaging hierarchy, logistics and EDIGS1 Retailer Data Sheet

Setup path

From price list to first dealer feed

Start with one product family and one customer format, then widen the scope. How fast it goes depends mostly on how clean your source files are.

  1. Import your ERP export or a supplier file

    First day

    Upload CSV, Excel, XML or BMEcat. AI proposes the field mapping, you confirm it and save it as a profile, so next week's file imports without remapping. On Shopify, Magento 2 or Akeneo? Connect it instead.

  2. Model one family and fill the gaps

    First week

    Set the required attributes on the product family, adopt the ETIM classes your dealers ask for and let AI fill empty specs, descriptions and translations for review.

  3. Send the first customer their data

    First weeks

    Publish a BMEcat feed in Feed Hub, save a CSV or Excel export in the customer's template, or open a brand portal they import from. The next customer starts from the same data.

Proof

Proof from real catalogs

Facts about WISEPIM today and one published case from a technical supplier. Read the ProCleanroom case on our cases page.

e-commerce teams use WISEPIM
100+
WISEPIM, 2026
products managed per customer on average
26,488
WISEPIM, 2026
products and variants translated into German and British English for ProCleanroom, a technical cleanroom supplier
3,100
ProCleanroom case
accuracy on AI translation and AI category classification
95%+
WISEPIM, 2026

How WISEPIM solves it

What a supplier PIM should do

Six jobs WISEPIM takes off your product, sales and customer service teams, each backed by a feature you can open today.

  • Turn incoming files into one catalog

    Import CSV, Excel, XML and BMEcat with AI field mapping and saved profiles. Supplier sources collect stock and price files from a link, FTP, SFTP or an inbound email address, and the supplier glossary decodes terse codes into brand, model, colour and size.

    Next week's supplier file imports without anyone retyping it.

  • A feed or a file per customer

    Feed Hub publishes hosted BMEcat 2005 feeds with ETIM features, custom XML and channel feeds on a schedule. Saved export templates give each dealer a CSV or Excel file in their own column order.

    A new customer format is a new profile, not a new spreadsheet.

  • A portal your dealers import from

    Brand portals give a dealer group a private link to the part of the catalog they sell, with your branding, an optional password, price rules and CSV or Excel export. Dealers who also use WISEPIM import straight into their own project.

    Dealers fetch current data themselves instead of asking sales.

  • Ready for each new requirement

    Model families and typed attributes once, adopt ETIM classes and GS1 GPC bricks, and check products against Amazon, bol.com, Google Shopping, Mirakl and other channels with Channel Readiness.

    You know which products pass before the customer's import tells you.

  • Checked before it leaves

    Quality Guard scores every SKU and runs rule packs such as B2B data exchange and identifier integrity. Products that break a rule go to quarantine for review.

    Dealers stop finding your data gaps for you.

  • Copy and languages from your specs

    AI writes descriptions, titles and SEO fields from your attributes and your Knowledge Library, then translates the catalog into 70+ languages. You review before anything is published.

    Every market gets readable copy without an agency queue.

Integrations

Connect the systems you already run

Most suppliers deliver files and feeds. Where you or your customers run a store, a marketplace or a PIM, these connections apply.

See all connections

Supplier Product Management in Action

See how WISEPIM handles supplier product catalogs with AI-powered enrichment.

WISEPIM for Suppliers solution preview

Compared

PIM versus Excel, ERP and feed tools

Your ERP stays the system of record for orders, stock and prices. The question is where the product data your dealers sell from should live.

Supplier PIM compared with Excel per customer, ERP product data and feed management tools
What you needWISEPIMExcel per customerERP product dataFeed management tools
Supplier files coming inCSV, Excel, XML and BMEcat with AI field mapping and saved profilesCopied and retyped by handPrices and stock, rarely full specsStart from data you already have
A format per customerBMEcat with ETIM, custom XML, channel feeds, CSV and Excel templatesOne file per customer, by handA custom export per partnerStrong on marketplace and ad feeds
Dealers fetch data themselvesBrand portal with import and CSV or Excel exportSent on requestThrough a B2B webshop, if you run oneUsually not their focus
Checks before data leavesQuality Guard rules, quarantine and Channel ReadinessWhoever spots the mistakeRequired fields for orders, not for specsFeed rules and channel errors per feed
Copy and translationsAI drafts from specs in 70+ languages, you reviewWritten and translated by handNot its jobRewrites per channel, not your source data
PriceFree up to 100 products, published plans after thatFree, paid in hoursAlready paid forVaries by tool

WISEPIM has no ERP connector. Product data comes in from ERP exports as CSV, Excel or XML on a schedule, or through the REST API on the larger plans.

Compare PIM systems side by side

Price and free plan

What a supplier PIM costs

Plans follow your product count. Users are unlimited, so product, sales and customer service work in one catalog.

  • Free

    Model one product family with your own data, no card required.

    Free

    • Up to 100 products
    • 50 AI credits per month
    • All languages included
    • Import and export via Excel or CSV
    • AI enrichment for a first batch
    • Unlimited users
    Start free

  • Growth

    Automate the weekly supplier and dealer routine.

    €499

    per month, billed yearly, or €649 month to month.

    • Up to 5,000 products
    • 20,000 AI credits per month
    • All languages included
    • Automations for scheduled imports and exports
    • Knowledge Library for your brand voice
    • Web research to fill empty specs
    See plan prices

  • Business

    Rules and checks for a catalog your dealers depend on.

    €699

    per month, billed yearly, or €899 month to month.

    • Up to 10,000 products
    • 40,000 AI credits per month
    • All languages included
    • Quality Guard with rule packs, including B2B data exchange
    • Data quality analytics
    • Content logic for copy built from specs
    See plan prices

Larger ranges have their own tiers, API access starts at Scale and Enterprise adds custom integrations and an account manager. AI works out to a few cents per product depending on your plan. The pricing page shows every step.

FAQ

Supplier PIM questions

What suppliers ask before they move their product data.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

A product information management system for suppliers is the one place where the data you pass on lives: specs, copy, images, prices and classifications. Instead of building a file per customer, you keep one catalog and give every dealer, reseller and webshop a feed, a file or a portal in the format they need.

No. Dealers receive a hosted feed URL, a CSV or Excel file in their template, or a link to a brand portal where they browse and export. Dealers who also use WISEPIM can import from the portal straight into their own project.

Yes. Feed Hub publishes BMEcat 2005 with ETIM features per article as a hosted feed on a schedule. You import ETIM releases, turn ETIM classes into product families and attributes, and check ETIM conformance per product. Custom XML, CSV and Excel exports cover customers who want something else.

WISEPIM works as a layer next to it. Akeneo has a direct connector: import products, enrich them and push the updates back. Pimcore, Salsify, Plytix and other PIMs exchange data with WISEPIM by file or through the REST API. If you just started a migration to a new PIM, finish that first.

Your ERP stays the system of record for orders, stock and prices. There is no ERP connector: product data comes in from ERP exports as CSV, Excel or XML, on a schedule with automations, and stock and price files can arrive through supplier sources by link, FTP, SFTP or email. API access starts at the Scale plan.

AI writes from your own attributes and your Knowledge Library, which holds your brand voice, product context and channel rules. Quality Guard rules limit what it may write and check the output again, and you review before anything is published. Test it in Prompt Lab on your own products first.

WISEPIM is free for up to 100 products. Paid plans are priced by product count, with unlimited users and every language included on every plan. Automations start at Growth, and Quality Guard and analytics start at Business. The pricing page lists the price per tier.

With an existing connector or a clean ERP export, a first product family with one customer format usually goes out within days to a few weeks. The time depends mostly on how complete your source data is. Nothing has to be switched off while you move.

Give every dealer the same complete data.

Start free with one product family, or book a demo and bring one supplier file or dealer template. We run it through WISEPIM with you.

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