Global Data Synchronization Network (GDSN)

Definition

The Global Data Synchronization Network (GDSN) is a framework that allows trading partners to seamlessly exchange standardized product master data. It operates through a network of interoperable data pools and a global registry (GS1 Global Registry). Suppliers upload their product data to a certified data pool, which then synchronizes this data with retailers' data pools, ensuring that all parties have access to the most current and accurate product information. This standardization is crucial for efficient supply chain management and compliance.

Why It's Important for E-commerce

GDSN is particularly important for e-commerce businesses operating in a complex supply chain, especially in industries like grocery, healthcare, and general merchandise. It eliminates manual data entry, reduces errors, and ensures that product information is consistent across all channels and trading partners, from manufacturer to retailer. For large retailers, receiving GDSN-compliant data from thousands of suppliers streamlines product onboarding and improves data quality, which directly impacts the accuracy of online product listings and customer satisfaction.

Examples

• A large supermarket chain requires all its food suppliers to submit product data through GDSN to ensure accurate allergen information and nutritional facts on product packaging and online listings.
• A pharmaceutical distributor uses GDSN to exchange precise product identification and regulatory compliance data with pharmacies and hospitals.
• A hardware store chain uses GDSN to receive up-to-date specifications for tools and building materials from manufacturers, ensuring correct product attributes on their e-commerce website.

How WISEPIM Helps

• **GDSN data pool integration:** Connect WISEPIM directly to GDSN-certified data pools, automating data exchange with trading partners.
• **GS1 standard compliance:** Ensure all product data within WISEPIM adheres to GS1 standards, facilitating seamless GDSN participation.
• **Improved data quality for supply chain:** Maintain high data quality and consistency for GDSN exports, reducing errors and improving operational efficiency across the supply chain.

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