Your comprehensive guide to understanding e-commerce and product information management terminology.
Product content creation is the process of developing all textual, visual, and multimedia assets that describe and market a product.
Product Content Distribution refers to the systematic process of making product information and digital assets available across all relevant online and offline channels. It ensures brand consistency and efficiency in content delivery.
Product content governance defines policies, processes, and roles to ensure product content quality, consistency, and compliance across all channels.
A PCMS is a specialized system for managing the creation, approval, and publication of rich product content, often integrated with a PIM.
Product Content Moderation is the process of reviewing and approving product information and user-generated content to ensure it aligns with brand guidelines, legal requirements, and quality standards. It maintains brand integrity and customer trust.
Product Content Optimization (PCO) is the process of enhancing product descriptions, images, and other content to improve search engine visibility, conversion rates, and overall customer experience.
Product Content Performance refers to the effectiveness of product information and media in driving customer engagement, conversion, and sales across e-commerce channels. It involves measuring how content contributes to business goals.
Product content personalization tailors product descriptions, images, and other content to individual customer preferences, behaviors, or segments.
A product content personalization strategy outlines how to tailor product information and content to individual customer preferences, behaviors, and contexts.
A product content score is a metric that quantifies the completeness, quality, and adherence to standards of a product's content, often used to assess readiness for publication.
Product content scoring assigns a quantitative value to product content based on completeness, quality, and adherence to channel requirements.
Product content storytelling is the practice of crafting engaging narratives around products to connect with customers emotionally and highlight benefits beyond features.