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Your comprehensive guide to understanding e-commerce and product information management terminology.
Master Data Management (MDM) is a comprehensive approach to defining and managing an organization's critical non-transactional data to provide a single, consistent view across the enterprise.
The process of associating digital media files (images, videos) with specific product information records within a PIM system.
Media management involves organizing, storing, and distributing all digital assets related to products, such as images, videos, and documents, to ensure consistency across all sales channels.
An architectural component providing descriptive information about data, assets, and their relationships, enhancing discoverability, governance, and interoperability within a system.
The process of defining, organizing, and controlling metadata to improve data discoverability, usability, and governance within a PIM.
Microservices architecture is an approach where applications are built as a collection of small, independent services, each running its own process.
Middleware is software that bridges different applications and systems, enabling them to communicate and exchange data seamlessly. It simplifies complex integrations in e-commerce operations.
A business approach that uses multiple independent channels to reach customers, focusing on maximizing reach and sales through each touchpoint.
Multi-channel inventory management centralizes stock tracking across all sales channels, preventing overselling and ensuring accurate product availability for customers.
Multi-channel retailing involves selling products through multiple distinct sales channels, such as a physical store, an e-commerce website, and a marketplace. Each channel often operates independently.
Multichannel marketing involves using multiple independent channels to interact with customers. It focuses on reaching customers wherever they are, maintaining consistent messaging across each touchpoint.
Navigation in e-commerce refers to the system that guides users through a website or app, helping them find products and information efficiently. It directly impacts user experience and conversion rates.