Automatically Enrich
GTIN, MPN & Brand Fields
The platform that automatically enriches GTIN, MPN, and brand fields from live web sources. Paste an EAN, UPC, or barcode and get specs, images, and descriptions in seconds, checked against trusted sources.
Key features
Live Web Scanning
Searches multiple trusted sources in real time using your product identifiers.
Verified Accuracy
AI checks data across multiple sources so you get reliable, structured product info.
Bulk in Seconds
Enrich thousands of products at once, from empty rows to rich, sellable listings.
One Barcode. Complete Product Data.
Choose your identifier, hit Start, and watch WISEPIM fill in descriptions, specifications, images, and attributes from across the web, verified and structured by AI.
Every Identifier. One Workflow.
Not all products have an EAN. WISEPIM supports six different identifier types so you can enrich your entire catalog, no matter how the data arrives.
EAN / Barcode
European Article Number
The gold standard for product identification. 13-digit codes recognized worldwide, delivering the highest match accuracy.
UPC
US barcode, 12 digits
The North American barcode standard. Ideal for products sold in the US and Canada marketplaces.
Model Number
Manufacturer model ID
Use the manufacturer's own model identifier. Particularly effective for electronics, appliances, and industrial products.
SKU
Internal product code
Your own stock keeping unit. Works when your SKUs follow industry conventions or match supplier catalogs.
Brand + Name
Brand & product name
Combine brand with product name for a natural-language search. Great for unique or niche products without standard codes.
Brand + MPN
Brand & part number
Pair the brand with the manufacturer part number. Perfect for spare parts, components, and B2B product catalogs.
How EAN Enrichment Works
From barcode to complete product listing in four simple steps. No manual data entry, no copy-pasting from supplier sheets.
- 1
Select Your Products
Choose the products you want to enrich. Select individually, use filters, or pick your entire catalog for bulk enrichment.
- 2
Pick Your Identifier
Choose from six identifier types: EAN, UPC, SKU, model number, brand + name, or brand + MPN. WISEPIM recommends the best option based on your data.
- 3
AI Scans the Web
WISEPIM searches multiple trusted sources, checks the results for accuracy, and structures the data using AI.
- 4
Review & Approve
Review the enriched data in your quality dashboard. Approve changes with one click or fine-tune before publishing to your channels.
From Empty Rows to Sellable Listings
WISEPIM customers use EAN enrichment to transform sparse catalogs into conversion-ready product listings.
Web Research Settings
More Than Just a Barcode Lookup
WISEPIM doesn't just look up a barcode. It runs a multi-source web research workflow that checks, validates, and structures data from across the internet.
Multiple Sources, One Answer
Data is pulled from multiple trusted sources and compared for accuracy. Conflicting information is flagged, not blindly merged.
AI-Powered Structuring
Raw web data is turned into clean, structured product attributes, ready for your PIM, your channels, and your customers.
Quality Guard Integration
Enriched data goes through your Quality Guard rules automatically. Anything that doesn't meet your standards is flagged before it reaches your catalog.
Use Cases That Drive ROI
Whether you're onboarding a new supplier catalog, enriching legacy data, or expanding to a new marketplace, EAN enrichment does the heavy lifting.
Supplier Onboarding
Receive a CSV with EAN codes and basic titles? Turn it into a rich, sellable catalog in minutes instead of weeks.
Marketplace Expansion
Expanding to Amazon, Kaufland, or Bol.com? Enrich existing products with marketplace-specific attributes in bulk.
Legacy Data Cleanup
Have thousands of products with just a name and price? Use EAN lookup to backfill descriptions, specs, images, and categories.
Better Data Means Better Rankings
Products enriched with complete specifications, structured descriptions, and accurate attributes rank higher and convert better, on every channel.
Richer Product Pages
Complete product data leads to more informative product pages. Search engines and customers both reward thorough content.
Fewer Returns, Higher Trust
Accurate specifications and descriptions reduce return rates by up to 50%. Customers know exactly what they're buying.
Marketplace Compliance
Every marketplace has its own required fields. EAN enrichment fills those in so your listings are complete from day one.
SEO & Conversion Impact
Frequently Asked QuestionsFrequently Asked Questions
Everything you need to know about EAN barcode product enrichment.
Explore More AI Features
EAN enrichment is just one part of WISEPIM's AI-powered product data platform.
AI Automation
Scale 10x without hiring. Let AI handle content, enrichment, and optimization automatically.
AI Product Enrichment
See how WISEPIM enriches, validates, and translates product data end-to-end with AI.
AI Description Writer
Generate compelling product descriptions, SEO titles, and attribute values with AI.
Stop Typing Product Data.
Start Scanning Barcodes.
Join thousands of e-commerce teams who use WISEPIM to turn barcodes into rich, sellable product listings.
From barcode to full product page.
Paste an EAN and get specs, images, and descriptions in seconds.
Calculate Your ROI