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Web research

Build products from a barcode Specs and images come back

Give WISEPIM an EAN, UPC, MPN or model number and it researches the product across sources, then shows you what it found before writing anything.

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  • 6 identifier types
  • Sources cited per field
  • Review before it saves

Key features

  • Research, not a single lookup

    WISEPIM queries several sources for the same identifier and compares them, instead of trusting the first page that mentions the code.

  • Nothing is written unseen

    Every value arrives as a proposal with the source it came from. You accept per field, or accept the lot after a spot check.

  • One product or the whole import

    Run it on a single SKU while you test, then on a supplier's entire feed; the run works in the background with progress per product.

Six ways in

Not every product arrives with a barcode

Pick the identifier your supplier actually sent. EAN and UPC match most precisely because they are unique worldwide; the other four cover the products that never got one.

  • EAN

    The 13-digit European Article Number. Unique worldwide, which makes it the most precise of the six. If you have it, use it.

  • UPC

    The 12-digit North American barcode. As precise as an EAN, and the one you usually get on catalogs sourced from the US.

  • Model number

    The manufacturer's own model ID. Strong for electronics, appliances and machines, where the model number is what people search for.

  • SKU

    Your internal code. It only works when your SKUs follow an industry convention or match the supplier's own, so it is worth testing on a handful first.

  • Brand plus product name

    A natural-language search for products that never received a barcode, such as own-brand goods and niche assortments.

  • Brand plus MPN

    The manufacturer part number with its brand. This is the pairing that works for spare parts, components and B2B catalogs.

How it runs

From codes to filled-in products

The same four steps whether you are testing one product or working through a supplier's whole feed.

  1. 01

    Select the products

    Filter down to what is actually empty, with no description, no attributes and no images, and select those. There is no point researching a product that is already complete.

    A selection that is worth spending credits on.

  2. 02

    Pick the identifier

    Tell WISEPIM which column holds the identifier and which type it is. If half the catalog has an EAN and half does not, run the EAN pass first and brand plus name over the remainder.

    The research knows what it is searching for.

  3. 03

    Let the research run

    Each product is looked up across several sources and the answers are compared before anything is proposed. The run works in the background with progress per product, so you can leave the page.

    Proposals per field, each with its source.

  4. 04

    Review and accept

    Read what came back, field by field, and accept what is right. Quality Guard rules can check the accepted values before they reach an export.

    The catalog only gains what you agreed to.

What comes back

Specifications, not just a description

The research fills the structured fields as well as the prose, which is what marketplaces reject products for.

  • Attributes in your own structure

    Dimensions, weight, materials, power and compatibility, all mapped into the attributes you already defined rather than dumped into a text field.

  • Cross-checked between sources

    When two sources disagree about a value, that is visible in the proposal instead of silently resolved, so you decide which one to trust.

  • Images and categorization too

    Product images and a category suggestion from your own tree come back alongside the text, so a barren product row becomes a listing in one pass.

Each proposed attribute shows the value and where it came from; accepting writes it into your attribute, not into a notes field.

FAQs

EAN enrichment questions

What the research can find, and where it stops.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

The EAN identifies one product worldwide, so it is a reliable key to look that product up with. WISEPIM searches several sources for it, compares what they say, and proposes descriptions, specifications, images and a category for your review.

UPC, model number, SKU, brand plus product name, and brand plus MPN. EAN and UPC are the most precise because they are globally unique. SKU only works when your codes match an industry or supplier convention, so test it on a handful of products before running a batch.

Reliable enough to review, not reliable enough to publish unseen, which is why nothing is written until you accept it. Several sources are compared and each proposed value shows where it came from. Obscure and own-brand products return less than mainstream ones, and the run tells you which products came back empty.

Yes. Select the products, choose the identifier and the run processes them in the background with progress per product. Web research costs more credits per product than the other enrichment types, so filter to the products that are genuinely missing data first.

It works across electronics, fashion, home, food, health, sport and everything else, but not equally well. Products with a manufacturer behind them and a public spec sheet return the most; unbranded and made-to-order goods return the least.

Yes, and you have to, because accepting is a manual step. After that, Quality Guard rules can validate the accepted values against your own standards and hold a product back from export if something is still wrong.

Try ten barcodes before you commit

Select a handful of empty products, run the research on their EANs, and see how much of the row fills itself in.

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