Your comprehensive guide to understanding e-commerce and product information management terminology.
Real-time Product Data refers to product information that is updated and accessible immediately as changes occur, ensuring customers and systems always have the most current details. This is crucial for dynamic e-commerce operations.
Rich product content includes multimedia elements like videos, 3D models, and interactive guides that go beyond basic text and images to provide a comprehensive product experience.
Rich Snippets are structured data markups that enhance product listings in search results with extra visual information like ratings and prices.
A SKU is a unique alphanumeric code used by retailers to identify and track products and their variants within their inventory systems.
A sales channel is any route a business uses to sell products to customers. This includes physical stores, e-commerce websites, marketplaces, and social commerce platforms.
Search Engine Optimization (SEO) is the practice of improving website visibility in search engine results. PIM-managed product content is crucial for e-commerce SEO.
Semantic PIM leverages semantic web technologies to understand the meaning and relationships between product data, enabling richer search, recommendations, and automation.
Single Source of Truth (SSOT) refers to the practice of structuring information systems so that all data is stored in one primary location. This ensures data consistency and reliability across an organization.
Structured content is information organized and tagged in a consistent, machine-readable format, making it reusable and adaptable across multiple channels and devices.
Supplier data integration is the automated process of collecting, consolidating, and synchronizing product information from various suppliers into a central system like a PIM.
Supplier Information Management (SIM) is the process of collecting, managing, and maintaining all data related to a company's suppliers, including contact, contractual, and performance information.
The supplier data onboarding process is the structured workflow for collecting, validating, and integrating product data from external suppliers into internal systems.