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Product Marketing Data

Product management1/5/2026Basic Level

Product Marketing Data comprises all information specifically tailored to promote and sell a product, highlighting its benefits and features to target audiences. It is distinct from technical specifications and is optimized for engagement.

What is Product Marketing Data? (Definition)

Product marketing data is the information used to convince customers to buy a product. It focuses on benefits and how a product solves a specific problem. This data is different from technical specs or logistics data like weight and dimensions. Instead, it uses storytelling to build an emotional connection with the buyer. Common examples include: * Product descriptions and headlines * Lifestyle photos and videos * Customer reviews * Unique selling points Companies use this data across webshops, social media, and advertisements. Marketing teams and copywriters work together to ensure the message is clear and persuasive. A PIM system like WISEPIM helps manage these assets to keep them consistent across every sales channel.

Why Product Marketing Data is Important for E-commerce

Product marketing data is the creative content used to persuade customers to buy a product. In e-commerce, shoppers cannot touch or try items in person. They rely entirely on the descriptions, images, and videos provided. Boring or generic content often causes shoppers to leave a website quickly. Strong marketing data highlights the specific benefits of a product and answers common questions. It improves search engine rankings by using the words customers actually type into search bars. Using a PIM system like WISEPIM allows businesses to manage this content in one central location. This ensures that every webshop or marketplace shows the same engaging information. High-quality marketing data builds trust, reduces returns, and helps turn visitors into buyers.

Examples of Product Marketing Data

  • 1A sneaker description that focuses on comfort and style for daily use.
  • 2High-quality photos of a sofa in a furnished room to help customers see how it fits in a home.
  • 3A short video showing how to use a kitchen blender and its main features.
  • 4Customer reviews and star ratings on a product page to help build trust with buyers.
  • 5Product descriptions translated and adjusted for Dutch customers to explain the benefits of a health supplement.

How WISEPIM Helps

  • WISEPIM stores all product descriptions, benefits, and media in one central location. This makes it easy to find and share your content.
  • Customize your marketing messages for different sales channels. WISEPIM lets you change content to fit the specific needs of each platform.
  • Link images, videos, and 3D models directly to your product information. This keeps your visual files organized and ready for use.
  • Set up a review process to check content before it goes live. This ensures your marketing stays consistent and meets your quality standards.

Common Mistakes with Product Marketing Data

  • Writing descriptions that only list technical features. This fails to explain how the product actually helps the customer or solves their problems.
  • Using different branding or messages on different sales channels. This inconsistency confuses shoppers and makes the brand look unprofessional.
  • Ignoring SEO when creating product content. Without the right keywords, customers cannot find your products in search results like Google.
  • Not updating marketing data based on sales performance or customer feedback. Content needs regular changes to stay relevant and effective.
  • Using low-quality or too few images and videos. Poor visuals hurt customer trust and make people less likely to buy your products.

Tips for Product Marketing Data

  • Focus on customer benefits: Explain how the product helps the user or solves a problem instead of just listing technical features.
  • Improve search visibility: Use common search terms in your titles and descriptions. This helps shoppers find your products more easily online.
  • Use different media: Combine photos, videos, and reviews to show your product in action. These visuals help shoppers understand what they are buying.
  • Keep branding consistent: Use the same tone and style across all your sales channels. This helps customers recognize and trust your brand.
  • Track your results: Check your sales and click rates to see what customers like. Use this data to update and improve your content over time.

Trends Surrounding Product Marketing Data

  • AI-driven content generation and personalization: AI tools automate the creation of product descriptions and tailor content to individual customer segments.
  • Dynamic content adaptation: Marketing data adjusts in real-time based on user behavior, context, and channel requirements, often supported by headless commerce architectures.
  • Enhanced rich media and interactive experiences: Increased adoption of 3D models, augmented reality (AR), virtual try-ons, and shoppable videos to immerse customers.
  • Integration of sustainability and ethical sourcing messaging: Highlighting eco-friendly aspects, supply chain transparency, and social responsibility within product narratives.
  • Automated content syndication and distribution: PIM systems automatically publish and update marketing data across a multitude of e-commerce platforms and marketplaces.

Tools for Product Marketing Data

  • WISEPIM: Centralizes, enriches, and syndicates all product marketing data, ensuring consistency and quality across multiple sales channels.
  • Akeneo: A robust PIM solution for managing complex product information, enabling rich and consistent product experiences.
  • Salsify: A Product Experience Management (PXM) platform that combines PIM, DAM, and syndication to create and deliver compelling product content.
  • Shopify: An e-commerce platform that provides tools for managing and displaying product marketing data directly within an online store.
  • Contentful: A headless CMS that allows marketers to manage and deliver product content flexibly across various digital touchpoints and experiences.

Related Terms

marketing attributesproduct contentrich product contentproduct detail page pdpproduct storytelling

Also Known As

Product Content for MarketingSales-Oriented Product DataPromotional Product Information