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Your comprehensive guide to understanding e-commerce and product information management terminology.
An e-commerce channel is a platform or medium through which products are sold online, such as marketplaces, webshops, or social commerce.
A plan for creating, managing, and distributing all content needed to support online sales and customer engagement.
E-commerce merchandising is the strategic presentation of products on an online store to maximize sales, customer engagement, and conversion rates.
E-commerce merchandising automation uses technology to automatically arrange, display, and promote products on digital storefronts, optimizing for sales.
An E-commerce Personalization Engine is a software solution that uses data to deliver tailored content, product recommendations, and experiences to individual shoppers. It drives engagement and conversion rates.
An E-commerce Platform Ecosystem refers to the interconnected suite of technologies, applications, and services that integrate with a core e-commerce platform to support a business's online operations. It optimizes various aspects from marketing to logistics.
E-commerce platform integration connects a PIM system with an e-commerce platform (e.g., Magento, Shopify) to automatically synchronize product data and content.
PLO optimizes product listings on e-commerce platforms and marketplaces to improve search visibility, click-through rates, and conversion rates for sales.
E-commerce Search Experience refers to the overall process and satisfaction a customer has when searching for products on an online store, encompassing search functionality, results, and filtering options.
E-commerce performance analytics involves collecting, analyzing, and reporting data related to an online store's operations and sales. This process helps identify trends, measure success, and inform strategic decisions to improve business outcomes.
A software component facilitating seamless data exchange between a PIM system and an e-commerce platform, automating product data synchronization.
Documented rules and standards for creating, formatting, and optimizing product content for various e-commerce channels.