Your comprehensive guide to understanding e-commerce and product information management terminology.
All product-related content optimized for discovery, engagement, and conversion on online retail platforms and marketplaces.
Digital shelf content requirements are the specific guidelines and standards for product content needed to optimize visibility and sales on e-commerce platforms and marketplaces.
Digital Shelf Optimization (DSO) is the continuous process of improving product visibility, content quality, and conversion rates across all digital retail channels.
Digital Shelf Readiness refers to the state where all product information, content, and assets are fully optimized, complete, and validated for immediate publication across all target digital sales channels.
A digital showroom is an immersive online platform showcasing products interactively, often using rich media and 3D models. PIM provides the essential product data.
A digital transformation strategy is a comprehensive plan to integrate digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Digital retail readiness is the state where all product information, assets, and data are complete, accurate, and optimized for syndication to various digital sales channels.
Direct-to-Consumer (DTC) E-commerce is a business model where brands sell their products directly to end customers online, bypassing traditional retailers and wholesalers. It offers greater control over branding, customer data, and profit margins.
Discounts are temporary price reductions offered to customers to incentivize purchases, clear inventory, or reward loyalty. They are a core e-commerce strategy for driving sales and managing product lifecycles.
Dynamic pricing is an e-commerce strategy where product prices are adjusted in real-time based on market demand, competitor pricing, and other factors, often using PIM data.
Dynamic product content refers to product information that automatically changes or adapts based on specific rules, user behavior, or contextual factors.
E-commerce analytics is the process of collecting, analyzing, and reporting data related to online store performance. PIM data feeds into analytics for optimization.