E-commerce Dictionary

The strategic management of a product's journey from concept and planning through development, launch, growth, maturity, and eventual retirement.

PLM is the strategic process of managing a product's entire journey from conception, design, and manufacturing to service and disposal.

Product Marketing Data comprises all information specifically tailored to promote and sell a product, highlighting its benefits and features to target audiences. It is distinct from technical specifications and is optimized for engagement.

Product merchandising is the process of presenting products to customers to maximize sales, involving product placement, promotions, and visual display strategies.

Product merchandising rules are automated logic applied to product listings to optimize visibility, promotions, and presentation based on defined criteria.

Product onboarding is the process of integrating new products into a company's systems, enriching their data, and preparing them for sale across all channels.

A product recommendation engine uses algorithms to suggest relevant products to customers based on their browsing history, purchase behavior, and product attributes. It enhances personalization and sales.

Product Relationship Management (PRM) defines and manages connections between products, like accessories, bundles, or alternatives, enhancing merchandising and sales.

The connections and associations between products, such as upsells, cross-sells, and substitutes.

Product retirement is the strategic process of discontinuing a product from sale and support. It involves managing inventory, customer communication, and data archival.

Specific attributes or filters derived from product data that allow customers to refine their search results on an e-commerce website, enhancing product discovery.

Product storytelling involves crafting a narrative around a product to connect with customers emotionally, highlighting its purpose, origin, and unique benefits.