Your comprehensive guide to understanding e-commerce and product information management terminology.
A product storytelling strategy is the overarching plan for creating and deploying engaging narratives around products to connect with customers emotionally.
Product sustainability data encompasses environmental, social, and governance (ESG) information about a product, crucial for conscious consumer choices and compliance.
Product taxonomy is the hierarchical classification system used to organize products, enabling efficient navigation and data management.
The process of organizing products into a logical hierarchy or structure based on their attributes and characteristics.
A product variant represents a specific iteration of a base product, differing by attributes like size, color, or material, each with its own SKU.
A product attribute value is the specific data point or piece of information assigned to a product attribute, describing a characteristic of the product.
Automating the entire process of managing product content from creation and enrichment to publication, translation, and archiving.
A product content localization workflow is the structured process for adapting product content (descriptions, images, attributes) for specific linguistic and cultural markets.
Product content performance metrics are key performance indicators (KPIs) used to evaluate the effectiveness and impact of product information on e-commerce goals.
The systematic process of translating product content for different languages and markets, ensuring accuracy and cultural relevance.
Automating the entire journey of product data from creation and enrichment to syndication, archiving, and eventual retirement.
Product data management (PDM) is the process of managing all product-related information throughout its lifecycle, focusing on organization, control, and access.