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Product Information Delivery

Channel management1/5/2026Intermediate Level

Product Information Delivery refers to the process of effectively transmitting product data from a PIM system to various sales channels and customer touchpoints. It ensures consistent and accurate product content reaches the right audience at the right time.

What is Product Information Delivery? (Definition)

Product Information Delivery (PID) is the process of sending product data and media from a central system to various sales channels. It moves information to webshops, mobile apps, marketplaces, and social media. It also covers offline channels like print catalogs and in-store digital signs. PID does more than just transfer files. It adapts the content to meet the specific rules of each platform. For example, a marketplace might require different image sizes or descriptions than a webshop. The process includes mapping data and checking for errors to ensure everything is correct. The main goal is to give customers accurate and consistent information wherever they shop. Systems like WISEPIM help automate these workflows. This ensures that product details stay up to date across every touchpoint without manual effort.

Why Product Information Delivery is Important for E-commerce

Product Information Delivery is the process of sending accurate product data to various sales channels and platforms. E-commerce businesses use it to keep their webshops, marketplaces, and social media pages updated. Wrong or old information frustrates customers and leads to more product returns. A smooth delivery process helps teams launch new products quickly and keeps listings consistent everywhere. This system supports multi-channel selling by keeping data accurate as a brand grows. It reduces manual data entry and prevents common errors. Marketing teams can then focus on creating better product descriptions that help increase sales and build customer trust.

Examples of Product Information Delivery

  • 1A PIM system automatically sends updated product descriptions and images to a webshop every hour.
  • 2A PIM delivers product data to bol.com and Zalando while following the specific rules of each platform.
  • 3A PIM system creates a PDF file for a printed catalog using the most recent product information.
  • 4A PIM shares product videos and 360-degree views directly to YouTube and social media accounts.
  • 5WISEPIM sends live stock levels and prices to digital kiosks located inside a physical store.

How WISEPIM Helps

  • Centralized Control: WISEPIM stores all product data in one central location. This ensures every sales channel shows accurate and consistent information.
  • Automated Channel Publishing: Use WISEPIM to automatically send product data to webshops and marketplaces. This helps you sell items faster.
  • Channel-Specific Adaptation: Adjust product details to meet the specific rules of each sales platform. This ensures your products look professional and follow guidelines.
  • Enhanced Data Quality: Use built-in checks to find missing or wrong information. High-quality data reduces mistakes and product returns.

Common Mistakes with Product Information Delivery

  • Storing product data in different places instead of one central system. This causes conflicting information across your sales channels.
  • Updating product details by hand for every website. This process is slow, leads to mistakes, and makes it hard to scale your business.
  • Ignoring the specific rules for each platform, like image sizes or word limits. This results in rejected product feeds or messy listings.
  • Skipping data quality checks before sending information to customers. This often leads to wrong or missing details on your product pages.
  • Managing images and videos without a clear plan. Failing to sync media with text makes it difficult to provide a complete shopping experience.

Tips for Product Information Delivery

  • Use a PIM system like WISEPIM to store all product data and media in one central location.
  • Set up specific templates for every sales channel. These rules ensure your data fits the requirements of each marketplace.
  • Automate the way you send data to different platforms. This reduces manual errors and helps you sell products sooner.
  • Review your product listings across all channels regularly. Quickly update any information that is old or incorrect.
  • Listen to feedback from sales and customer support teams. Use their insights to make your product descriptions more complete.

Trends Surrounding Product Information Delivery

  • AI-driven content generation and localization: AI assists in automatically generating product descriptions and localizing content for various markets and channels, reducing manual effort.
  • Hyper-personalization of product content: Delivering highly tailored product information based on individual customer behavior and preferences across different touchpoints.
  • Headless PIM architectures: Decoupling the PIM backend from the frontend delivery layers, enabling greater flexibility and speed in distributing content to diverse channels.
  • Increased focus on sustainability data delivery: Businesses are increasingly required to provide detailed sustainability information (e.g., origin, materials, carbon footprint) for products across all channels.
  • Real-time data synchronization: Expectation for instant updates of product information across all channels to ensure accuracy and consistency.

Tools for Product Information Delivery

  • WISEPIM: A PIM solution for centralizing, enriching, and distributing product information to various e-commerce channels, marketplaces, and print media.
  • Akeneo: An open-source PIM system that helps brands manage product data and deliver compelling product experiences across diverse sales channels.
  • Salsify: A Product Experience Management (PXM) platform that combines PIM, DAM, and syndication capabilities for efficient multi-channel content delivery.
  • Shopify: An e-commerce platform that, when integrated with a PIM, receives structured product data for online store display and sales.
  • Magento (Adobe Commerce): A powerful e-commerce platform that relies on accurate product data delivery from PIM systems for catalog management and sales operations.

Related Terms

Channel AdaptationChannel Content AdaptabilityChannel Content Optimization (CCO)Channel-Specific Attribute RequirementsChannel-Specific Content AdaptationChannel-Specific Data Requirements

Also Known As

Product Content DistributionChannel PublishingProduct Data Syndication