Your comprehensive guide to understanding e-commerce and product information management terminology.
The measures and protocols implemented to protect sensitive product information from unauthorized access, modification, or disclosure.
A cross-functional group of individuals responsible for the creation, enrichment, and distribution of product information across all channels.
A product sheet is a concise document providing essential details, specifications, features, and benefits of a product. It serves as a quick reference for customers and sales teams.
Productivity tools are software applications designed to streamline tasks, automate processes, and enhance overall operational efficiency for businesses, particularly in e-commerce.
Promotions are marketing activities designed to stimulate customer interest, increase sales, or drive specific behaviors, often involving discounts or special offers for a limited period.
Real-time Product Data refers to product information that is updated and accessible immediately as changes occur, ensuring customers and systems always have the most current details. This is crucial for dynamic e-commerce operations.
Rich product content includes multimedia elements like videos, 3D models, and interactive guides that go beyond basic text and images to provide a comprehensive product experience.
Rich Snippets are structured data markups that enhance product listings in search results with extra visual information like ratings and prices.
A SKU is a unique alphanumeric code used by retailers to identify and track products and their variants within their inventory systems.
A sales channel is any route a business uses to sell products to customers. This includes physical stores, e-commerce websites, marketplaces, and social commerce platforms.
Search Engine Optimization (SEO) is the practice of improving website visibility in search engine results. PIM-managed product content is crucial for e-commerce SEO.
Semantic PIM leverages semantic web technologies to understand the meaning and relationships between product data, enabling richer search, recommendations, and automation.