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Product information team

Process management11/27/2025Intermediate Level

A cross-functional group of individuals responsible for the creation, enrichment, and distribution of product information across all channels.

What is Product information team? (Definition)

A product information team is a dedicated group of professionals within an organization tasked with managing the complete lifecycle of product data. This team typically includes roles such as product information managers, data stewards, content writers, and digital asset specialists. Their collective responsibility is to ensure that product information is accurate, complete, consistent, and readily available for various internal and external stakeholders, including e-commerce platforms, marketing channels, and sales teams.

Why Product information team is Important for E-commerce

For e-commerce, a well-structured product information team is crucial for maintaining high-quality product listings and customer experiences. This team ensures that all product details, from specifications to marketing copy and digital assets, are optimized for online visibility and conversion. Without a dedicated team, product data often becomes fragmented, inconsistent, and outdated, leading to poor customer experiences, increased return rates, and lost sales opportunities. Effective team collaboration streamlines the process of onboarding new products and updating existing ones, directly impacting time-to-market and competitive advantage.

Examples of Product information team

  • 1A retail company establishes a product information team to centralize product data management, ensuring consistent product descriptions across its website and marketplace channels.
  • 2An electronics brand assigns its product information team the task of enriching product data with detailed technical specifications and high-resolution images before a new product launch.
  • 3A fashion retailer's product information team collaborates with marketing to create engaging product stories and lifestyle imagery for seasonal collections.
  • 4A B2B supplier uses its product information team to maintain accurate pricing and availability data for its extensive product catalog, accessible to distributors via an API.

How WISEPIM Helps

  • Centralized collaboration: WISEPIM provides a single platform for the entire product information team to collaborate on data enrichment, content creation, and approvals.
  • Defined roles and permissions: WISEPIM allows for granular user roles and permissions, enabling each team member to access and manage specific aspects of product information relevant to their function.
  • Automated workflows: WISEPIM's workflow capabilities streamline tasks, ensuring the team follows defined processes for content review, translation, and publication, reducing manual effort.

Common Mistakes with Product information team

  • Operating in isolation without proper collaboration with marketing, sales, and IT departments, leading to inconsistent messaging.
  • Failing to implement a dedicated PIM system, relying instead on spreadsheets or fragmented data sources, which hinders scalability and data quality.
  • Neglecting to define clear data governance rules and quality standards, resulting in inaccurate, incomplete, or outdated product information.
  • Underestimating the need for continuous training and skill development for team members, especially with evolving PIM technologies and e-commerce demands.
  • Not establishing clear roles and responsibilities within the team, leading to duplicated efforts or gaps in product data management.

Tips for Product information team

  • Implement a robust PIM system as the central hub for all product information to ensure a single source of truth.
  • Establish clear data governance policies, including roles, responsibilities, and workflows for content creation, approval, and publication.
  • Foster strong cross-functional collaboration with marketing, sales, IT, and supply chain teams to align on data requirements and usage.
  • Regularly audit and cleanse product data to maintain high quality, accuracy, and completeness across all channels.
  • Invest in continuous training and development for the product information team to keep pace with industry best practices and new technologies.

Trends Surrounding Product information team

  • AI-powered automation for product content generation, translation, and data enrichment, reducing manual effort and improving consistency.
  • Increased focus on integrating sustainability data and compliance information directly into product records to meet evolving consumer and regulatory demands.
  • Adoption of headless commerce architectures, requiring product information teams to manage data for diverse front-end experiences via APIs.
  • Real-time data synchronization and validation across all sales channels to ensure immediate updates and maintain data accuracy.
  • Leveraging advanced analytics to understand product data performance and optimize content for better conversion rates and customer engagement.

Tools for Product information team

  • WISEPIM: A comprehensive PIM solution designed to centralize, enrich, and distribute product information efficiently across all channels.
  • Akeneo: An open-source PIM platform enabling businesses to manage product information and deliver compelling product experiences.
  • Salsify: A Product Experience Management (PXM) platform that combines PIM, DAM, and syndication capabilities to drive e-commerce growth.
  • Shopify: A leading e-commerce platform that benefits significantly from high-quality, organized product data managed by a PIM system.
  • Magento: A powerful e-commerce platform that integrates with PIM systems to handle complex product catalogs and omnichannel selling.

Related Terms

data-stewardshipworkflow-managementproduct-data-qualitychannel-managementdigital-asset-management-dam

Also Known As

PIM teamproduct data teamproduct content team