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Product information team

Process management1/5/2026Intermediate Level

A cross-functional group of individuals responsible for the creation, enrichment, and distribution of product information across all channels.

What is Product information team? (Definition)

A product information team is a group of people who manage all the details about a company's products. They handle product data from the moment a product is created until it is sold. This team usually includes product managers, writers, and data specialists. They work together to organize descriptions, technical specs, and images. Using a system like WISEPIM helps them store and update this information in one central location. The team makes sure every product detail is correct and up to date. They provide this data to webshops, marketing teams, and sales staff. This helps customers find the right information before they buy.

Why Product information team is Important for E-commerce

A product information team is a group of specialists who manage and organize all data about a company's products. They handle everything from technical specs and marketing descriptions to photos and videos. This team ensures that every product page is accurate and helps shoppers make a purchase. Without them, data often becomes messy, inconsistent, or outdated. Poor data leads to more customer returns and lost sales. A dedicated team helps a business launch new products quickly and stay ahead of competitors.

Examples of Product information team

  • 1A retail company starts a product information team to manage data in one place. This keeps descriptions consistent across all websites.
  • 2An electronics brand asks its team to add technical specs and photos before a launch. This helps customers understand the products.
  • 3A fashion retailer's team works with marketing to create stories and photos for new collections. This makes the products more appealing.
  • 4A B2B supplier uses its team to keep prices and stock levels accurate. Distributors can then see this data through an API.

How WISEPIM Helps

  • Centralized collaboration: WISEPIM gives your team one shared space to work together on adding product details, creating content, and managing approvals.
  • Defined roles and permissions: WISEPIM lets you set specific roles for every user. This ensures team members only access and manage the product data they need for their specific tasks.
  • Automated workflows: WISEPIM automates repetitive tasks to help your team follow set processes for reviews, translations, and publishing. This cuts down on manual effort.

Common Mistakes with Product information team

  • The team works alone without talking to marketing, sales, or IT. This lack of teamwork leads to inconsistent product messages.
  • The team uses spreadsheets instead of a PIM system. This makes it hard to manage more products and often causes data errors.
  • The team fails to set clear rules for data quality. This results in product information that is wrong, incomplete, or out of date.
  • Leaders do not give the team enough training. Members need to learn about new PIM tools and changing e-commerce trends to stay effective.
  • The team does not assign clear tasks to each person. This leads to members doing the same work twice or missing key steps.

Tips for Product information team

  • Use a PIM system to store all product data in one place. This ensures everyone uses the same accurate information.
  • Set clear rules for managing data. Define who writes, approves, and publishes content to keep the process organized.
  • Work closely with marketing, sales, and IT. This helps the team understand what data each department needs to succeed.
  • Check and clean your product data often. Regular updates ensure your information stays accurate and complete on every channel.
  • Offer regular training for your team. This helps them stay current with new tools and better ways to manage data.

Trends Surrounding Product information team

  • AI-powered automation for product content generation, translation, and data enrichment, reducing manual effort and improving consistency.
  • Increased focus on integrating sustainability data and compliance information directly into product records to meet evolving consumer and regulatory demands.
  • Adoption of headless commerce architectures, requiring product information teams to manage data for diverse front-end experiences via APIs.
  • Real-time data synchronization and validation across all sales channels to ensure immediate updates and maintain data accuracy.
  • Leveraging advanced analytics to understand product data performance and optimize content for better conversion rates and customer engagement.

Tools for Product information team

  • WISEPIM: A comprehensive PIM solution designed to centralize, enrich, and distribute product information efficiently across all channels.
  • Akeneo: An open-source PIM platform enabling businesses to manage product information and deliver compelling product experiences.
  • Salsify: A Product Experience Management (PXM) platform that combines PIM, DAM, and syndication capabilities to drive e-commerce growth.
  • Shopify: A leading e-commerce platform that benefits significantly from high-quality, organized product data managed by a PIM system.
  • Magento: A powerful e-commerce platform that integrates with PIM systems to handle complex product catalogs and omnichannel selling.

Related Terms

data stewardshipworkflow managementproduct data qualitychannel managementdigital asset management dam

Also Known As

PIM teamproduct data teamproduct content team