E-commerce Dictionary
Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.
All Terms
Base Product vs. SKU
Understand the distinction between a base product (parent) and an SKU (variant) to optimize your e-commerce data structure and inventory management.
Batch processing
Batch processing involves executing a series of non-interactive jobs or tasks on large volumes of data without manual intervention. It is used for efficient, automated data management and updates.
Brand Management
Brand management involves overseeing the tangible and intangible elements of a brand to increase its perceived value. It ensures consistent messaging, visual identity, and customer experience across all touchpoints.
Brand consistency
Brand consistency means maintaining a uniform brand identity across all customer touchpoints. It ensures a cohesive customer experience and reinforces brand recognition.
Bulk Edit
The capability to simultaneously modify attributes across multiple products, saving time and ensuring consistency.
Business rules
Business rules are predefined conditions and policies that automate decisions, validate data, and trigger actions within e-commerce and PIM systems. They ensure data accuracy and consistency.
CGI (Computer Generated Imagery)
Digital product visuals created through 3D modeling software instead of traditional photography, enabling scalable and flexible asset creation for e-commerce.
CPQ (Configure, Price, Quote) Integration
CPQ integration connects configuration, pricing, and quoting software with systems like PIM and ERP to automate the sales cycle for complex products.
Canonical Data Model
A standardized, master data format used to enable communication between different systems and applications without direct point-to-point integrations.
Category Management
Category management is the strategic process of grouping products into logical categories to optimize their performance, customer experience, and profitability across sales channels. It involves defining product assortments and marketing strategies.
Channel Adaptation
The process of tailoring product data and content to meet the specific requirements and best practices of individual e-commerce sales channels.
Channel Content Adaptability
Channel content adaptability is the capability of product content to be easily adjusted and repurposed for diverse e-commerce channel requirements and formats.