Your comprehensive guide to understanding e-commerce and product information management terminology.
Attribute value normalization is the process of standardizing the values within product attributes to ensure consistency, eliminate variations, and improve data quality.
Attribute mapping is the process of aligning product attributes from a source system with the required attributes of a target channel or system, ensuring data consistency and compatibility.
Attributization is the process of defining, assigning, and managing attributes to products to describe their characteristics, features, and specifications consistently.
Average Order Value (AOV) is an e-commerce metric representing the average amount spent per customer order. PIM-managed product data supports strategies like cross-selling and upselling to increase AOV.
B2B marketing refers to the strategies and tactics used to promote products or services to other businesses, rather than directly to individual consumers. It focuses on rational decision-making and long-term relationships.
Batch processing involves executing a series of non-interactive jobs or tasks on large volumes of data without manual intervention. It is used for efficient, automated data management and updates.
Brand management involves overseeing the tangible and intangible elements of a brand to increase its perceived value. It ensures consistent messaging, visual identity, and customer experience across all touchpoints.
Brand consistency means maintaining a uniform brand identity across all customer touchpoints. It ensures a cohesive customer experience and reinforces brand recognition.
The capability to simultaneously modify attributes across multiple products, saving time and ensuring consistency.
Business rules are predefined conditions and policies that automate decisions, validate data, and trigger actions within e-commerce and PIM systems. They ensure data accuracy and consistency.
Category management is the strategic process of grouping products into logical categories to optimize their performance, customer experience, and profitability across sales channels. It involves defining product assortments and marketing strategies.
The process of tailoring product data and content to meet the specific requirements and best practices of individual e-commerce sales channels.