E-commerce Dictionary

Composable Commerce is an architectural approach where e-commerce solutions are built by selecting and assembling best-of-breed components via APIs.

A modular approach to PIM architecture where different components and services can be independently selected, integrated, and updated, offering flexibility and scalability.

A Content Delivery Network (CDN) is a geographically distributed group of servers that work together to provide fast delivery of internet content, especially media files.

A role responsible for creating, enriching, and reviewing product content within a PIM system to ensure accuracy and brand consistency.

Content gaps analysis is the process of identifying missing or insufficient product content needed to meet customer needs, SEO requirements, or channel-specific guidelines.

Content governance defines the policies, processes, and responsibilities for creating, managing, and publishing content to ensure quality and compliance.

A content model is a structured framework that defines the types of content, their attributes, and relationships, ensuring consistency and reusability across platforms.

Content syndication is the process of distributing product content, including descriptions, images, and specifications, to multiple external channels.

Contextual product information refers to product data and content dynamically adapted and delivered based on specific user, channel, or situational factors.

Conversion Rate (CR) is an e-commerce metric measuring the percentage of website visitors who complete a desired action, such as making a purchase. High-quality product data significantly impacts CR.

CRO for product pages is the process of enhancing product detail pages to increase the percentage of visitors who complete a desired action, such as making a purchase.

Cross-channel content consistency refers to maintaining uniform and accurate product information and messaging across all digital and physical sales channels.