Your comprehensive guide to understanding e-commerce and product information management terminology.
A system for organizing, storing, and distributing digital assets like product images, videos, and documents.
DAM is a system for organizing, storing, and retrieving rich media files (images, videos) that are critical for product content and marketing efforts.
Digital asset rendition automation is the process of automatically generating multiple versions (renditions) of digital assets like images or videos to fit various channel requirements.
Digital asset renditions are various versions of a single digital asset (e.g., image, video) optimized for different channels and devices, ensuring optimal display.
A digital catalog is an electronic version of a product catalog, offering interactive features and rich media for an enhanced online browsing experience.
A Digital Commerce Platform (DCP) is the comprehensive technology stack that enables businesses to sell products and services online, encompassing various e-commerce functionalities.
A specialized form of DAM focused exclusively on managing digital assets directly related to products, such as images, videos, and 3D models.
Digital Product Experience (DPX) refers to the entire digital customer journey and the role of rich product information in shaping it across all touchpoints.
A Digital Product Passport (DPP) is a digital record providing comprehensive information about a product's sustainability, origin, and lifecycle, often accessed via a QR code.
A digital product twin is a virtual replica of a physical product, updated with real-time data to mirror its status, behavior, and performance.
The Digital Shelf refers to the online presence and visibility of a product across all digital touchpoints where consumers can discover, evaluate, and purchase it.
Digital shelf analytics measures product performance on e-commerce platforms, tracking visibility, content quality, pricing, and customer reviews.