E-commerce Dictionary

Your comprehensive guide to understanding e-commerce and product information management terminology.

Data Syndication

Intermediate

The process of distributing product information from a central PIM system to multiple sales channels, marketplaces, and touchpoints.

Channel Management10/21/2025

Data Syndication Platform

Advanced

A data syndication platform is a specialized tool that automates the distribution of product information to various external channels and partners.

Operations10/21/2025

Data Transformation

Intermediate

Data transformation is the process of converting data from one format or structure into another, often necessary for data integration and syndication.

Data management10/21/2025

Data Virtualization

Advanced

Data virtualization is a technology that integrates data from disparate sources into a single, virtual view without physically moving or copying the data.

Data management10/21/2025

Data distribution

Intermediate

Data distribution is the process of delivering product information to various sales, marketing, and operational channels. It ensures consistent, accurate, and up-to-date data across all customer touchpoints.

Channel management11/5/2025

Data feed management

Intermediate

Data feed management involves collecting, optimizing, and distributing product data to various sales and marketing channels. It ensures accurate, consistent, and up-to-date information across platforms.

Channel management11/5/2025

Data import

Basic

Data import is the process of bringing data from an external source into a target system. In e-commerce, this often involves populating a PIM with product information from various sources like ERPs or supplier feeds.

Data management11/5/2025

Data integrity

Intermediate

Data integrity ensures data is accurate, consistent, and reliable throughout its lifecycle. It is crucial for making informed decisions and maintaining customer trust in e-commerce operations.

Data management11/5/2025

Data manipulation

Intermediate

Data manipulation is the process of transforming raw data into a structured, clean, and usable format for various applications. It involves cleaning, validating, enriching, and organizing data to meet specific requirements.

Data management11/5/2025

Data normalization

Intermediate

Data normalization is the process of structuring data to reduce redundancy and improve data integrity, often involving standardizing formats and values.

Data management10/21/2025

Data validation

Basic

Data validation is the process of ensuring that data entered or processed in a system is accurate, consistent, and adheres to predefined rules and formats.

Data management10/21/2025

Demand forecasting

Intermediate

Demand forecasting is the process of predicting future customer demand for products or services. It uses historical data, market trends, and economic indicators to estimate sales volumes.

E-commerce strategy11/5/2025