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Digital Product Experience (DPX)

E-commerce strategy1/5/2026Advanced Level

Digital Product Experience (DPX) refers to the entire digital customer journey and the role of rich product information in shaping it across all touchpoints.

What is Digital Product Experience (DPX)? (Definition)

Digital Product Experience (DPX) is the total of every interaction a customer has with a product online. It covers the entire journey from the moment someone discovers an item to the support they receive after buying it. DPX focuses on how product details and digital content shape a customer's opinion and feelings about a brand. This experience happens across many different channels. These include webshops, mobile apps, social media, and online marketplaces. A strong DPX ensures that product information is accurate and easy to find. It uses clear photos, videos, and interactive tools to help customers understand what they are buying. When the digital experience is helpful and consistent, it builds trust and makes it easier for people to choose a product. Systems like WISEPIM help companies organize this information to create a better experience for every shopper.

Why Digital Product Experience (DPX) is Important for E-commerce

Digital Product Experience (DPX) is how a customer interacts with your products online. It includes everything from images and videos to technical details and reviews. When shoppers can easily find and understand this information, they feel more confident about making a purchase. This trust helps reduce the number of people who leave your website without buying anything. Focusing on DPX leads to more sales and fewer product returns. It changes basic product data into a helpful resource that guides the shopper. Accurate information ensures the customer receives exactly what they expected. WISEPIM helps businesses manage these details to create a reliable experience across all sales channels.

Examples of Digital Product Experience (DPX)

  • 1An online store uses 360-degree images and augmented reality (AR). This lets customers try on clothes or see how furniture fits in their home.
  • 2A website tool lets shoppers customize products like cars or laptops. It shows price changes and visual updates as they make choices.
  • 3A shopping site suggests items to users. These suggestions use browsing history and data from what other people bought.
  • 4Short videos on a product page show how an item works. These clips often include reviews from other customers.
  • 5AI chatbots answer questions about a product immediately. This helps shoppers understand the features before they buy.

How WISEPIM Helps

  • Centralized media storage: WISEPIM stores all digital files in one central spot. It ensures high-quality images and videos are ready for your digital product displays.
  • Organized product details: The system organizes product descriptions into a clear structure. This helps you send accurate data to interactive shopping tools.
  • API-First design: WISEPIM connects easily with other software through its open design. It shares data with websites and virtual reality tools to create better shopping experiences.
  • Product option management: The platform manages products that have many different options or versions. This lets customers customize and view their choices before they buy.
  • International content management: WISEPIM handles product information in many languages and formats. It makes sure your content fits the needs of shoppers in different parts of the world.

Common Mistakes with Digital Product Experience (DPX)

  • Using poor quality or incomplete product data. This leads to wrong or missing information on your sales channels.
  • Showing different product details on different platforms. Customers get confused when your website, app, and social media do not match.
  • Failing to make product pages work well on mobile devices. Many shoppers use phones, so a bad mobile experience loses customers.
  • Forgetting about the customer after they make a purchase. They still need quick access to manuals, support, and return details.
  • Using only basic text without high-quality images or videos. Customers need clear visuals like 360-degree views to understand what they are buying.

Tips for Digital Product Experience (DPX)

  • Use a PIM system to store all your product data in one place. This keeps your information correct and the same on every website or app you use.
  • Look at every step a customer takes when they shop with you. This helps you find new ways to help them from the moment they start looking until after they buy.
  • Use videos and 360-degree images to show your products in detail. These tools help customers feel more confident about what they are buying.
  • Read customer reviews and look at how people use your website. Use what you learn to fix common problems and make shopping easier.
  • Make sure your product pages work well on mobile phones. Pages must load fast and be easy to use on any size screen.

Trends Surrounding Digital Product Experience (DPX)

  • AI-powered personalization: Utilizing AI and machine learning to deliver hyper-personalized product recommendations, content, and search results based on individual customer behavior.
  • Generative AI for content creation: Automating the generation of product descriptions, marketing copy, and even basic visual content to scale DPX efforts.
  • Headless commerce architectures: Decoupling the frontend presentation layer from the backend e-commerce functionality, enabling greater flexibility and customization for unique digital experiences across various devices.
  • Augmented Reality (AR) and Virtual Try-On: Enhancing product visualization and interaction by allowing customers to virtually place products in their environment or try on items.
  • Sustainability and transparency in product information: Providing detailed, verifiable data on product origins, materials, ethical sourcing, and environmental impact to meet growing consumer demand.

Tools for Digital Product Experience (DPX)

  • WISEPIM: A comprehensive PIM solution essential for centralizing, enriching, and syndicating product data to power consistent Digital Product Experiences across all channels.
  • Akeneo: An open-source PIM platform that helps businesses manage complex product information and create compelling digital product experiences.
  • Salsify: A Product Experience Management (PXM) platform that combines PIM, DAM, and syndication capabilities to optimize DPX across various sales channels.
  • Shopify Plus: An enterprise-grade e-commerce platform offering extensive customization and integrations to build and deliver rich digital product experiences.
  • Contentful: A headless CMS that enables businesses to manage and deliver content for DPX across any digital touchpoint, providing flexibility and speed.

Related Terms

product experience pxrich product contentheadless commercee commerce personalization enginedigital asset management dam

Also Known As

Digital Product EngagementEnhanced Product ExperienceImmersive Product Content