Data import

Definition

Data import refers to the process of transferring data from an external source into a specific software application or database. This operation is fundamental for populating systems with necessary information, ensuring that data stored elsewhere can be utilized and managed within a new or existing platform. Common external sources include spreadsheets, CSV files, XML files, JSON files, databases, or direct integrations with other systems like ERPs or CRM platforms.

Why It's Important for E-commerce

For e-commerce, efficient data import is critical for managing vast and dynamic product catalogs. Online retailers frequently receive product data from multiple suppliers, internal ERP systems, or merchandising teams. Manually entering or updating this information is time-consuming, prone to errors, and unsustainable, especially with thousands of SKUs and frequent product changes.

Examples

• Importing new product SKUs and their initial attributes (name, description, price) from an ERP system into a PIM.
• Updating stock levels and pricing information daily from a supplier's CSV file.
• Migrating an entire product catalog from a legacy e-commerce platform to a new PIM system.
• Adding new marketing descriptions and media assets (images, videos) provided by a content agency.
• Importing product variations (sizes, colors) along with their specific attributes from a spreadsheet.

How WISEPIM Helps

• Seamless integration: WISEPIM connects with various data sources, including ERPs, CRMs, and supplier portals, enabling automated and scheduled data imports.
• Flexible data mapping: Easily map incoming data fields to your PIM attributes, regardless of the source format, reducing manual data preparation.
• Advanced data validation: Implement custom validation rules during import to ensure data quality, consistency, and compliance with internal standards.
• Version control and history: Every data import is logged, allowing you to track changes, revert to previous versions, and maintain a clear audit trail.
• Scalable performance: WISEPIM handles large volumes of product data efficiently, ensuring fast and reliable import processes even for extensive catalogs.

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