ProCleanroom: Scaling technical product content without sacrificing quality
ProCleanroom develops, installs, and maintains cleanroom solutions, low-particle environments for high-tech and pharmaceutical production. The consumables and accessories division sells specialized furniture, clothing, cleaning, and disinfection products through the webshop to customers across Europe.
The Challenge
- Supplier information often limited or incomplete
- Manual product description writing consumed significant time
- Moderate SEO performance due to limited product information
- Need for accurate translations in a highly specialized industry
- Maintaining technical accuracy at larger volumes
In specialized B2B industries, supplier data often falls short. ProCleanroom spent considerable time manually writing product descriptions and gathering information from various sources, simply to achieve proper product listings in the webshop. From day one, the organization has strived for high-quality content, but with a growing catalog, getting content to the desired quality level became increasingly time-consuming. A solution was needed to produce more content without compromising on the technical accuracy and quality the industry demands.
The Solution
ProCleanroom had collaborated with the WISEPIM team for over seven years in other areas before adopting the platform. When a more efficient approach to product content was needed, the choice was obvious. Initially, there was skepticism about AI-generated content, but this was dispelled by WISEPIM's Knowledge Library, which allows precise control over how content is generated, with the ability to review content before publication.
Key Features Implemented
For storing company, industry, and customer-specific information
Time savings
Accurate translations without being dependent on translation agencies
To keep industry jargon intact
For generating informational page content (developed based on customer feedback from ProCleanroom)
ProCleanroom populated the Knowledge Library with comprehensive information about the industry, products, and customer types. This enabled WISEPIM to generate consistent, accurate content aligned with the organization's specialist knowledge. The team translated 3,100 products and variants from Dutch to German and British English. The translation itself is one click. Final review now takes only a fraction of the time that manual translation or a translation agency would require.
Additional Benefits
- Significant time savings in creating product content, including clear tables and practical examples
- High-quality translations with consistent technical terminology
- Improved webshop presentation and discoverability
- Scalable process that maintains accuracy in a specialized industry
- A platform that evolves based on customer feedback, new features realized within weeks
"The functionality and stability of WISEPIM are excellent, and we find it very pleasant to work with. Instead of pulling random information from the internet, which in our specialized industry can lead to errors, WISEPIM can be precisely controlled via the Knowledge Library. The more information you put in, the better and more consistent the generated content becomes. The amount of time WISEPIM has saved us over the past year is enormous."
Hugo Woudsma
Marketing & Communications executive
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