Compare product data requirements across the most popular marketplaces. Discover which fields are required, recommended, or not applicable.
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Selling on multiple marketplaces means navigating a complex web of product data requirements. Each channel — from Amazon to Bol.com to Google Shopping — has its own rules for titles, descriptions, images, pricing, and identifiers. A product listing that performs well on one platform may be rejected or suppressed on another simply because of formatting differences or missing fields.
Getting your product data right isn't just about avoiding rejections. Marketplaces use product data quality as a ranking signal. Listings with complete, well-structured data consistently outperform those with gaps — achieving higher search positions, better click-through rates, and stronger conversion. In competitive categories, data quality can be the difference between page one visibility and being buried in search results.
The challenge grows exponentially with scale. Managing 100 products across 3 channels means maintaining 300 listings, each with potentially different field requirements, character limits, and formatting rules. Without a centralized approach to product data management, inconsistencies creep in, updates fall behind, and listing errors multiply — directly impacting revenue and brand reputation.
Each marketplace has different title formulas. Amazon wants Brand + Model + Key Feature, while Google Shopping prioritizes searchability. Using the same title everywhere leaves performance on the table.
GTINs, EANs, and UPCs are required by most major marketplaces. Missing or incorrect identifiers lead to listing suppression and reduced visibility in search results.
Image requirements vary significantly: Amazon requires pure white backgrounds, while Zalando needs on-model photography. Using one image set everywhere results in rejections and poor conversion.
Marketplaces penalize stale data. If your price or availability doesn't match your website, listings can be suspended. Real-time synchronization is critical for maintaining active listings.
A Product Information Management (PIM) system acts as your single source of truth for product data. Instead of managing spreadsheets per channel, you maintain one master dataset and let the PIM handle the transformation and validation for each marketplace.
Learn more about the specific requirements and characteristics of each marketplace.
Everything you need to know about marketplace requirements
WISEPIM automatically validates and optimizes your data for every channel.