Free SKU Generator

Create structured, consistent SKU codes for your product catalog. Choose an industry preset, customize the pattern, generate variant combinations, and export to CSV. No signup required.

How it works

Three simple steps to generate professional SKU codes

1

Choose a preset

Pick an industry template or start from scratch. Each preset comes ready with the right segments for your product type.

2

Customize your pattern

Add, remove, or reorder segments. Set your brand codes, categories, and separator style to match your naming convention.

3

Generate and export

Add variant dimensions like color and size to auto-generate all combinations. Copy individual SKUs or export everything as CSV.

Industry Presets

Start with a preset that fits your industry, then customize it to your needs.

Pattern Builder

Define the segments that make up your SKU pattern. Each segment becomes a part of the final code.

1
2
Quick pick:
3
Separator:

Your SKU formula

SKU
-
GEN
-
1

Live Preview

SKU-GEN-0001

Updates in real-time as you edit segments above

Variant Expander

Define variant dimensions and their values to generate all possible SKU combinations.

Your pattern has segments that can be expanded into variants:

Add a dimension to generate SKU variants for options like colors, sizes, or materials.

Generated SKUs

1 SKU
#1SKU-GEN-0001

The complete guide to SKU codes

Everything you need to know about creating, managing, and optimizing SKU codes for your business.

What is a SKU?

A Stock Keeping Unit (SKU) is an alphanumeric code that uniquely identifies each product in your inventory. Unlike universal identifiers like EAN or UPC barcodes, SKUs are internal codes that you design to encode meaningful product attributes, such as category, brand, color, size, and more. A well-structured SKU system lets your team identify any product at a glance, speeds up warehouse operations, and makes inventory reporting significantly more accurate.

Anatomy of a good SKU

A good SKU is made up of meaningful segments, each representing a product attribute. Here is a typical SKU structure broken down:

FA
-
TSH
-
NKE
-
RD
-
M
-
0001
FA
Department
TSH
Category
NKE
Brand
RD
Color
M
Size
0001
Sequence

SKU best practices

Keep it short (8-12 characters)

Shorter SKUs are easier to read, type, and scan. Aim for 2-3 characters per segment.

Use uppercase letters and numbers only

Avoid lowercase letters, special characters, and spaces. Use dashes or underscores as separators.

Start with a category or department prefix

The first segment should tell you what type of product it is at a glance.

Never reuse SKUs

Once a SKU is assigned, never reuse it for a different product, even if the original is discontinued.

Avoid starting with zero

Some systems, especially spreadsheets, strip leading zeros, which can cause confusion.

Be consistent across channels

Use the same SKU system across your website, marketplaces, warehouse, and POS to keep inventory tracking accurate.

SKU vs. other product identifiers

IdentifierScopeManaged byExample
SKUInternalYour businessFA-TSH-NKE-RD-M
EAN / UPCGlobalGS15901234123457
MPNManufacturerManufacturerNK-DRI-FIT-001
ASINAmazonAmazonB08N5WRWNW

FAQs

Everything you need to know about SKU codes

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