One Product Catalog.
Infinite Channel Variations.
Stop duplicating your data for every sales channel. Use WISEPIM's Content Logic to dynamically adapt pricing, format descriptions, and trigger seasonal promotions across Shopify, Amazon, B2B, and B2C, all from a single source of truth.
Key features
Channel-Specific Formatting
Amazon needs 200-char titles. Bol.com needs Dutch bullets. Your webshop needs rich HTML. Define the rule once and WISEPIM formats automatically per channel.
B2B & B2C from One Dashboard
Show technical specs and ex-VAT pricing to B2B buyers. Display lifestyle copy and retail prices to B2C shoppers. Same product, different presentation.
AI-Powered Content at Scale
Inject variables like {{brand.tone}} and {{category.benefits}} into AI prompts to generate personalized descriptions for thousands of products.
“We used to maintain three separate spreadsheets for our webshop, Amazon, and B2B portal. With Content Logic, we manage the product once, and WISEPIM automatically formats it perfectly for every channel.”
E-commerce Manager
Multi-Channel Retailer
Your Content Logic Dashboard
Browse all seven variable scopes, create formulas with live preview, and define conditional blocks, all from one intuitive settings page.
Define It Once. It Runs Everywhere.
Teams using Content Logic eliminate manual content work and focus on strategy instead.
Stop Copy-Pasting. Start Automating.
Managing multi-channel e-commerce shouldn't mean multiplying your workload. Content Logic acts as a dynamic layer between your raw product data and your sales channels, adapting content automatically for each one.
Channel-Specific Transformations
Amazon requires 200-character titles. Bol.com needs Dutch bullet points. Your webshop needs rich HTML. Define the rule once, and WISEPIM automatically truncates, strips HTML, or reformats your content the moment it exports to that channel.
B2B vs. B2C from One Dashboard
Never manage two catalogs again. Use conditional logic to show technical specs, volume tiers, and ex-VAT pricing to your B2B buyers, while displaying lifestyle copy and standard pricing to your B2C webshop.
Make Your AI Prompts Smarter
Don't just use variables for exports. Use them to guide the AI. Inject {{brand.tone}}, {{category.benefits}}, and {{product.specs}} directly into your WISEPIM Prompt Library to generate personalized AI content at scale.
Smart Logic for Real E-commerce Problems
Define your business rules once, and let WISEPIM apply them across your entire catalog instantly.
Dynamic Pricing & Margins
Stop manually calculating prices. Use 30+ built-in operators to automatically compute retail prices, add local VAT rates, or calculate minimum advertised price (MAP) based on your wholesale cost.
Automated Merchandising
Set up rules that sell for you. If Price > 50, automatically append "Free Shipping" to the description. If Stock < 5, add "Only a few left!" to the title. All fully automated.
Seasonal Campaigns
Schedule conditional blocks to automatically inject "Black Friday Deal" into your meta descriptions on November 20th, and remove it on December 1st. No manual work needed.
Variable Scopes
One Variable System, Seven Levels of Control
Content Logic organizes variables into seven scopes, from built-in product fields to conditional if/else blocks. Each scope serves a different purpose, giving you precise control over every piece of content.
Defaults & Global
Built-in product fields (title, price, SKU, dates) plus company-wide values like shipping policy and company name. Always available, zero setup.
Brands & Categories
Define field schemas and fill in different values per brand or category. Each product resolves the right value automatically based on its family.
Products & Channels
Compute new values with formulas, then transform content per channel with truncation, HTML stripping, bullet point conversion, and branded templates.
Compute Any Value with Built-in Formulas
Product variables use formulas to calculate new values from existing product data. Arithmetic, math functions, and text operations, all with live preview so you never save a broken formula.
Arithmetic & Math
Add, subtract, multiply, divide, plus round(), ceil(), floor(), min(), max(), and abs() for precise price calculations and margin computations.
Text Functions
concat(), uppercase(), lowercase(): combine and format text values from any variable scope into computed fields like display names or SEO titles.
Live Preview
See your formula resolved with real product data in real time. Verify price calculations, text formatting, and conditional output before saving.
Formula Editor
Enterprise Power, No-Code Simplicity
You don't need a developer to build complex data mappings. Our visual dashboard gives you total control.
7 Variable Scopes
Data from Anywhere
Pull data from anywhere. Combine company-wide policies, brand guidelines, category schemas, and individual product attributes into one clean output.
Live Formula Preview
Real-Time Verification
Never guess if a formula works. See your calculations, text combinations, and conditional rules resolved with real product data before you hit save.
Works Everywhere
Seamless Integration
Your dynamic variables work across all of WISEPIM: in bulk edits, AI prompts, export templates, and automations. Define once, use everywhere.
Conditional Logic
If / Else Rules
Build if/else content rules with AND/OR conditions and multiple branches. Show different content based on price, stock, category, brand, or any product attribute.
Variables That Work Across All of WISEPIM
Once defined, Content Logic variables work anywhere you write content. Reference them with {{scope.key}} syntax and they resolve automatically per product.
Bulk Editing
Use variables in Find & Replace, Append/Prepend, and Set Field Value to generate dynamic content across hundreds of products at once.
AI Prompts
Inject product context, brand tone, and category-specific instructions directly into your AI enrichment prompts. This is how you generate 10,000 unique descriptions.
Export Templates
Format output dynamically for Shopify, Amazon, Bol.com, or any channel. Each export resolves variables for the target platform automatically.
Automations
Reference variables in automation workflows that generate or modify content. Trigger dynamic content updates across your catalog automatically.
Scale Client Onboarding in Minutes
For e-commerce agencies, Content Logic is a real time-saver. Build a master template of variables, formulas, and channel transformations, and deploy it across multiple client workspaces using the WISEPIM Agencies Module. Onboard new brands in minutes, perfectly mapped to their specific channels.
Master Templates
Build reusable variable schemas, formula sets, and channel transformation rules that can be deployed across client workspaces instantly.
Per-Client Customization
Each client workspace inherits your template but can customize brand values, category data, and channel-specific rules for their unique catalog.
Rapid Deployment
Onboard new e-commerce brands in minutes instead of weeks. Map their product data to your proven content logic framework with zero coding.
Get Started in Three Steps
Setting up Content Logic takes minutes and saves hours of manual content work every week.
Explore Your Variables
Start by browsing the Defaults tab. Product identity, pricing, inventory, date and time fields, and all your custom attributes are already available as variables. No setup needed.
Build Your Logic
Add global values, brand schemas, computed formulas, or conditional blocks. Use the live preview to verify output with real product data before saving.
Deploy Everywhere
Reference your variables in bulk edits, AI prompts, export templates, and automations. They resolve automatically per product, per channel. Zero manual work.
Content Logic in Action
See how real e-commerce teams use Content Logic to solve multi-channel content challenges at scale.
Marketplace Optimization
Automatically adapt product titles, descriptions, and attributes for each marketplace. Amazon gets keyword-optimized titles, Bol.com gets Dutch bullet points, your webshop gets branded rich content, all from one product record.
B2B vs B2C Content Split
Show technical specifications, volume tiers, and ex-VAT pricing for B2B channels while displaying lifestyle descriptions and retail prices for B2C, using conditional blocks on the same product.
Dynamic Pricing & Promotions
Compute prices with VAT, calculate discount percentages from wholesale cost, and auto-inject seasonal promotion banners, all with formulas and date-based conditional blocks that update themselves.
Content Logic: frequently asked questionsContent Logic: frequently asked questions
Variables, formulas and conditional blocks, explained.
Explore the Full Content Logic Guide
Learn about all seven variable scopes, 30+ formula operators, conditional blocks, channel transformations, and how to build multi-channel content automation.
Explore More Workflow Features
Discover other features that give you complete control over your product content and data.
Smart Workflow
Speed up your product management with smart automation and bulk operations.
Time Savings
Get back 40+ hours per week by automating repetitive product management tasks.
Import Products
Import thousands of products from any platform in minutes with smart field mapping.
Stop writing the same copy twice.
Turn your product data into on-brand text across every SKU, automatically.
Calculate Your ROI