AI content
Write a prompt once Every product gets the same voice
Ready-made prompt templates for descriptions, titles, short descriptions, SEO meta and attributes, saved to your library and run against each product's own data.
- Your, community and curated collections
- Runs on each product's own data
- Opens straight into Prompt Lab
Key features
Save what works
Write a prompt, or save a community or curated one as your own copy, and it stays in the library, shared with your project by default.
Product data comes along
Every run sends the AI each product's name, description and attributes as data, so one template in plain language covers thousands of SKUs.
Apply it in bulk
Select products, pick a template, generate. The same prompt opens in Prompt Lab when you want to tune it.
Why a library
Good prompts get lost
A prompt that wrote a good description last quarter is only worth something if the next person can find it and run it again.
New products arrive with three fields
A supplier file gives you a name, an EAN and a price. Applying the description and SEO templates in bulk turns that into sellable copy the same afternoon.
Result: every import batch starts at the same quality, whoever loads it.
Everyone writes their own prompt
Two people asking for a product description in their own words get two different tones. A saved template pins the tone, the length and the attributes it may use.
Result: one approved wording per content type.
Campaign copy gets rewritten per product
Write the seasonal promotion prompt once, apply it to the products in the campaign, and change the wording in one place the next time it runs.
Result: a campaign edit touches one template, not every product in it.
How it works
From template to published copy
Three steps, and the last one runs on as many products as you select.
01
Pick a collection
~1 min
Open the library, search by title or description, and narrow the list by field, industry and purpose. Every prompt shows the field it writes.
You have a template that already matches the job.
02
Make it yours
~3 min
Edit the wording, set tone, purpose and length, and add what your brand always or never says. Save it under your own name.
Your version sits in Your Prompts and is shared with the rest of your project.
03
Run it on the products you choose
Select products in the grid, pick the saved prompt and generate. The run works in the background and writes the output to the field, product by product.
Read a sample of the results before you export them.
What the templates cover
A starting prompt for every content field
Five fields and your own templates, each for content that has to be filled before a product can go live.
Product descriptions
Benefit-first copy built from the attributes you already store, with length and structure fixed by the template.
SEO titles and meta
Meta titles and descriptions that stay inside the character limits and use the keywords held on the product.
Short descriptions
Listing teasers and summary blocks, short enough to work at the top of a product page.
Specifications
Pull dimensions, materials and technical values out of raw supplier text into the attribute fields that expect them.
Product titles
Titles built from brand, product type and key attributes, with a channel's length limit written into the template.
Your own templates
Start blank, or save a curated prompt as a copy and change it. Your edits never touch the original.
Curated collections
Start from a maintained prompt
Curated collections group the prompts we keep up to date for common e-commerce jobs, so a new workspace never starts from an empty list.
AI Wizard
Describe the outcome, get a draft
Answer a few questions about the product type, the audience and what the text has to do, and the wizard writes a template you edit before saving.
Answer three questions
Goal, audience and content type. No prompt-writing vocabulary needed.
Edit before you save
The draft opens in the normal prompt editor, where you change the wording before it is saved.
Test it on a real product
Send it to Prompt Lab, run it against one SKU, and save the version that held up.
Product prompt templates
What a product prompt template is
A chat prompt is written for one answer. A product prompt template is written once and run on thousands of products, so it has to work without the product being in it.
In WISEPIM a prompt template is the instruction part of a generation job: what to write, for whom, in what shape and with what emphasis. It is stored with a set of settings that steer the output (the field it writes, tone, purpose, industry, point of view and length) and it is run against a selection of products.
The product itself is not pasted into the prompt. Every run sends the AI the product's name, description, all its attributes and any web research findings as separate, structured data, along with your Knowledge Library, your project keywords and your Quality Guard rules. That is why one template can cover a whole catalog: the instruction stays the same and the facts change per product.
This also means you can write a template in plain language. You do not need placeholders such as a product name variable to make the AI look at the product; it already does.
| Setting | Options | What it changes |
|---|---|---|
| Field | Description, short description, titles, SEO title and meta description, product attributes, FAQs | Which product field the output is written to, and which rules apply |
| Tone | Twelve presets, or a custom tone you describe | The voice, from technical to playful |
| Purpose | Eighteen angles, such as SEO, conversion, technical detail or storytelling | What the copy is trying to achieve |
| Industry | Your sector | Vocabulary and which product details matter |
| Point of view | Second person or third person | "You get" versus "This product offers" |
| Target length | Auto, about 80, 150, 300 or 500 words, or a custom count | How long descriptions come out, so one prompt fits several channels |
| Extras | Specification table, title variants, FAQ types | Field-specific options for the job at hand |
Free prompt templates
More than 100 curated templates to start from
Nobody should start from an empty box. WISEPIM ships a maintained collection of prompt templates for the fields every product needs.
The curated collection holds 104 prompt templates written by the WISEPIM team: 32 general ones and 72 written for 20 specific industries, from fashion and furniture to industrial supplies. Inside the app the collection is ranked for your project, so templates that match your industry come first.
You can browse the same collection without an account in our free prompt templates directory, grouped by the field each template writes. Signing up gives you the full text and lets you save a template to your own library and run it on your products.
| Field | Templates | Typical use |
|---|---|---|
| Descriptions | 74 | Long product descriptions, general and per industry |
| Short descriptions | 9 | Listing teasers and summary blocks |
| SEO title and meta description | 9 | Search snippets that match the product page |
| Product attributes | 8 | Pulling structured values out of text and data |
| Titles | 4 | Product titles built from brand, type and key attributes |
There are no curated translation templates on purpose. Translation runs through its own engine with a dictionary, translation memory and per-language rules; see AI product translation.
Writing a good template
The anatomy of a product prompt that holds up at scale
A prompt that works for one product often fails on the next one. These are the parts that make it hold across a catalog.
- One job per template. A description template writes descriptions. Keep titles, meta descriptions and FAQs in their own templates so each one can be tuned and tested alone.
- Name the reader. "Written for facility managers comparing replacement parts" changes the output more than any adjective about tone.
- Say what to lead with. Tell the AI which facts matter most in your category, such as fit and fabric for clothing, or load rating and certification for tools.
- Give a structure. An opening sentence, three benefit paragraphs and a closing line about care is easier to check across 5,000 products than free prose.
- List what must never appear. Claims you cannot prove, competitor names, words your brand avoids. The AI follows a short, explicit list better than a general request to be careful.
- Leave the length to the setting. Use the target length instead of writing "about 150 words" into the text, so you can reuse the template for a shorter channel.
- Put channel limits in titles. Marketplace titles have hard limits; Amazon, for example, caps most titles at 75 characters from 27 July 2026. Write the limit into a title template for that channel.
Search engines judge the result, not the method. Google's guidance is that AI-written content is fine when it is accurate and useful, and that mass-produced pages with little value are not. A template that makes the AI use the product's real attributes is the practical way to stay on the right side of that line.
From template to catalog
Six steps from a curated template to finished copy
The route most teams take the first time, from picking a template to running it on a selection.
01
Find a template
Open the Prompt Library and search by title or description. Narrow the list by field, industry and purpose. Curated templates sit in their own tab.
02
Save it as your own
Save a curated template to Your Prompts. You get a copy you can edit; the original stays untouched and keeps being maintained.
03
Make it fit your catalog
Change the wording, set the tone, purpose, industry, point of view and target length, and add what your brand always or never says.
04
Test it on real products
Open the template in Prompt Lab, load a real product and compare the output with the current value. Try a thin product as well as a rich one.
05
Make it the default
Set it as the default for its field. The default is preselected in the enrichment dialog and used when WISEPIM fills gaps on its own, such as after a scraped import.
06
Run it
Run it from the library on products you search and pick, from the product grid on a selection or a whole filter, or as a step in an automation. Generation uses 1 AI credit per product.
AI help inside the library
Tools for writing and improving templates
Writing a template is a skill. The library has AI tools that do the first draft and the second opinion.
AI Prompt Wizard
Answer questions about your goal, audience and field, and the wizard drafts a template you edit before saving.
Improve
Ask AI to sharpen an existing template and see the changes as a diff before you accept them.
Variants
Generate alternative versions of a template to test against each other in Prompt Lab.
Remix
Combine the strengths of templates you already have into a new one.
Score and critique
Get a score and concrete criticism of a template, such as missing audience or vague structure, before you run it on a catalog.
Auto-fill details
Let AI suggest the title, description and settings for a template from its text, so the library stays searchable.
Defaults per field
One default template for each field
A project keeps one default template per field type, so the same wording runs no matter who starts the job.
- Five defaults: description, titles, product attributes, SEO title and meta description, and short description.
- Preselected everywhere: the default appears first in the enrichment dialog for its field, so a colleague who never opens the library still uses the approved wording.
- Used by gap filling: when WISEPIM fills empty fields on its own, for example after an import by scraping, it uses the defaults.
- Changed in one place: set a default from the template card in the library or from the enrich prompt settings; both edit the same setting.
What the AI reads
Your template is one of several inputs
Output quality depends on more than the wording of the template. Each run combines these inputs:
The product's data
Name, current description and every attribute value, sent as structured data. A product with ten attributes gets better copy than one with two.
Web research findings
Specs and facts gathered by web research, when research has run for the product.
Your Knowledge Library
Brand voice, audience and product context from the Knowledge Library, read on every run.
Project keywords
The keywords you store on the project, so SEO-minded templates use the terms you want to rank for.
Quality Guard rules
Your content rules, such as length limits or forbidden words, so the output is written to pass them.
The project language
Output is written in the project's language. Other languages come from the translation step.
Choosing the right tool
When a prompt template is not the answer
Some jobs look like prompting but are better solved elsewhere in WISEPIM.
The same sentence on every product
A shipping line or a warranty sentence should not be generated. Write it once with Content Logic and it fills in per product.
Facts the product does not have
A template cannot invent a weight or a material. Fill the gaps with EAN and web research first, then generate.
Another language
Write once in your main language and translate with the dictionary and translation memory, rather than prompting per language.
Sources
Search and marketplace facts on this page
Google's guidance and the Amazon title limit come from the sources below, checked in October 2026.
- Google Search Central, using generative AI contenthttps://developers.google.com/search/docs/fundamentals/using-gen-ai-content
- Google Search Central, meta descriptions and snippetshttps://developers.google.com/search/docs/appearance/snippet
- Lengow Help Center, Amazon 75-character title limithttps://help.lengow.com/hc/en-us/articles/28740293588508--Amazon-News-9th-July-2026-New-75-character-title-limit-and-Item-Highlights
FAQs
Prompt Library questions, answered
Collections, sharing, the AI Wizard, and how prompts move between the library and Prompt Lab.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Contact SupportNext step
Share your best prompt with the team
Start from the curated collections, save the ones that fit your catalog, and run them on your own products.
Keep exploring
Hand-picked next steps to go deeper.