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Data Ingestion

Data management10/21/2025Intermediate Level

Data ingestion is the process of collecting, importing, and processing raw data from various sources into a system like a PIM, often involving initial validation and transformation.

Definition

Data ingestion refers to the process of transferring raw data from one or more sources into a destination system, such as a Product Information Management (PIM) system, a database, or a data warehouse. This process involves collecting data from disparate origins, which can include ERP systems, supplier portals, spreadsheets, or third-party data providers. Once collected, the data undergoes initial processing steps like validation, cleansing, and sometimes basic transformation to ensure it meets the requirements of the receiving system. Effective data ingestion is critical for maintaining a comprehensive and up-to-date central repository of product information.

Why It's Important for E-commerce

For e-commerce, efficient data ingestion is fundamental to keeping product catalogs current and accurate across all online channels. It enables rapid onboarding of new products and updates to existing ones, which is essential for dynamic online markets. Poor data ingestion processes can lead to outdated information, product listing errors, and delays in bringing products to market, directly impacting sales and customer trust. A well-managed ingestion process ensures that the PIM system receives all necessary product data promptly and in the correct format, laying the groundwork for further enrichment and syndication.

Examples

  • Automatically importing new product SKUs and basic attributes from an ERP system into a PIM using an API connector.
  • Uploading supplier product data sheets (e.g., in Excel or CSV format) into a PIM for initial processing.
  • Integrating with a third-party data provider to pull in enriched content like compliance certifications or lifestyle imagery.
  • Receiving daily inventory updates from a warehouse management system into the PIM.

How WISEPIM Helps

  • Flexible connectors: Connect to various internal and external data sources for seamless data ingestion.
  • Automated data mapping: Map incoming data fields to your PIM's data model, reducing manual effort.
  • Pre-ingestion validation: Implement rules to check data quality and consistency before it enters the PIM.

Related Terms

Also Known As

Data importData loadingData acquisition

Frequently Asked Questions

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