A+ Content (Enhanced Brand Content)
A+ Content, formerly Enhanced Brand Content, is the Amazon feature that lets brand owners add image and text modules below the product listing.
What is A+ Content (Enhanced Brand Content)?
A+ Content is the Amazon feature that lets brand owners replace the plain product description with designed modules: large images, image and text blocks, comparison charts and brand stories. It used to be called Enhanced Brand Content (EBC) for sellers and A+ for vendors; Amazon now uses A+ Content for both. Sellers need an approved brand in Amazon Brand Registry to create it. Basic A+ uses standard modules, and Premium A+ adds larger, more interactive layouts for eligible brands. A+ Content sits below the bullet points, so it does not replace your title, bullets or backend search terms; it explains the product in more depth once the shopper is already on the page. Amazon says Basic A+ Content can lift sales by up to 8% and Premium A+ by up to 20%. Our Amazon A+ Content guide covers module choices and copy.
Why A+ Content (Enhanced Brand Content) matters for e-commerce
On Amazon every seller of the same product shares one detail page, and most listings look alike above the fold. A+ Content is where a brand can show use cases, materials, size guidance and how its range fits together. That matters for products shoppers compare closely, such as electronics, cosmetics and home goods. Amazon reports a sales lift of up to 8% for Basic A+ Content and up to 20% for Premium A+, based on its internal data. A+ Content also gives you room for comparison charts that send shoppers to other products in your own range instead of a competitor's.
Free tool
Draft a product description
Enter a product name, brand and key features. You get a first draft of the description, highlights and a meta description to edit.
Examples of A+ Content (Enhanced Brand Content)
- 1Module: Comparison chart, Content: Four coffee machines side by side with capacity, pressure and milk frother, Goal: Help the shopper pick the right model from your range.
- 2Module: Image with text, Content: A hiking jacket on a rainy trail with the waterproof rating and seam taping explained, Goal: Show the feature in use.
- 3Module: Brand story, Content: Where the brand started and what it stands for, with links to other product lines, Goal: Build trust and cross-sell.
- 4Module: Technical specification, Content: Dimensions, materials and care instructions in one block, Goal: Answer the questions that lead to returns.
How WISEPIM Helps
- AI enrichment: draft module copy, attributes and specs from the product data you already have, then edit before you upload.
- Bulk Image Actions: resize and convert product images in bulk before you place them in A+ modules.
- Product families and variants: keep shared copy at family level so comparison charts use consistent values.
- Prompt Library: save a prompt in your brand voice and reuse it for every A+ draft.
Learn more about Product Enrichment: enrich product data with AI at scale.
Common mistakes with A+ Content (Enhanced Brand Content)
- Putting important text inside images, where it is hard to read on mobile and cannot be translated easily.
- Repeating the bullet points instead of adding new information.
- Using claims Amazon rejects, such as price promises, guarantees or comparisons with other brands by name.
- Building one-off modules per ASIN, so updates to shared specs take days.
- Uploading images at the wrong size, which Amazon crops or rejects.
Tips for A+ Content (Enhanced Brand Content)
- Write the module text as real text, not in the image, so it stays readable and translatable.
- Use the comparison chart to link your own products and point shoppers to the right size or model.
- Draft the product copy first with a tool such as the product description generator, then cut it into modules.
- Check every image against Amazon's current module size rules before you submit.
- Review A+ Content when you change a spec, so the modules match the bullets.
Trends around A+ Content (Enhanced Brand Content)
- Premium A+ layouts with video, hotspots and carousels for eligible brands.
- Shoppable comparison charts that link a whole product range.
- AI-drafted module copy that a brand team edits before upload.
- Similar enhanced content formats on other retail sites, often delivered through content syndication services.
Tools for A+ Content (Enhanced Brand Content)
- Amazon Seller Central A+ Content Manager
- Amazon Brand Registry
- Amazon Vendor Central
- Canva or Adobe Photoshop for module images
- A PIM system for the product copy and specs
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