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A+ Content (Enhanced Brand Content)

Content management1/5/2026Intermediate Level

A+ Content refers to premium product descriptions and rich media used on marketplaces to showcase product features, benefits, and brand story. It helps improve conversion rates and customer engagement.

What is A+ Content (Enhanced Brand Content)? (Definition)

A+ Content is a feature on Amazon that lets brands create more visual product pages. It is also called Enhanced Brand Content or EBC. This tool allows you to add more than just basic text and photos to your listings. You can include lifestyle images, charts that compare different products, and stories about your brand. These details give shoppers a better look at what you sell. Providing this extra information helps customers feel more confident before they buy. It often leads to higher sales and fewer product returns.

Why A+ Content (Enhanced Brand Content) is Important for E-commerce

A+ Content helps products stand out in crowded online marketplaces. It uses high-quality images and detailed descriptions to build trust with shoppers. This extra information helps increase sales and reduces the number of product returns. Customers have a clearer idea of what they are buying before they checkout. A PIM system like WISEPIM stores the media and data needed for these layouts. This makes it easier to send consistent, rich content to every marketplace that supports it.

Examples of A+ Content (Enhanced Brand Content)

  • 1A smartphone brand uses A+ Content on Amazon to show clear photos from every angle. They add infographics to explain technical features like battery life and camera quality.
  • 2A makeup company uses comparison charts in their A+ Content. These charts show how different foundation colors look on various skin tones to help customers choose the right shade.
  • 3A furniture store uses A+ Content modules to explain where they get their wood. They use photos and text to show their commitment to using sustainable materials.

How WISEPIM Helps

  • Centralized media management: WISEPIM stores all your high-quality images and videos in one place. This makes it easy to find the right files for your A+ Content. You can track different versions to ensure you use the latest graphics.
  • Data for content modules: WISEPIM organizes the details you need for comparison charts and feature lists. You can quickly pull these data points into your A+ Content sections. This helps you build brand stories without searching through multiple files.
  • Marketplace adaptation: You can adjust your A+ Content to fit the rules of different online stores. WISEPIM lets you change image sizes or text lengths for each marketplace. This keeps your brand looking the same everywhere while following every site's rules.

Common Mistakes with A+ Content (Enhanced Brand Content)

  • Using blurry or generic stock photos that fail to show what makes your product special.
  • Filling sections with too much text. This makes it hard for customers to scan the page and find key details.
  • Forgetting to check how the page looks on phones. Content that works on a desktop might look messy or small on a mobile screen.
  • Leaving old information on the page. You should update your content when you add new features or take better product photos.
  • Using different styles on every page. Your colors, fonts, and tone should match across all your products so customers recognize your brand.

Tips for A+ Content (Enhanced Brand Content)

  • Use high-quality photos and infographics to show your product in action.
  • Focus on benefits rather than just listing features. Show how the product solves a specific problem for the buyer.
  • Use short headings and bullet points to break up long blocks of text. This helps shoppers find the information they need quickly.
  • Add comparison charts to highlight the strengths of your product against competitors or other items in your catalog.
  • Try different layouts and images to see which versions lead to more sales. Regular testing helps you find what works best for your audience.

Trends Surrounding A+ Content (Enhanced Brand Content)

  • AI-powered content generation and optimization for A+ content, automating image selection, layout suggestions, and copy variations.
  • Integration of interactive elements like 3D product views, AR experiences, or short explainer videos within A+ modules to increase engagement.
  • Increased focus on showcasing sustainability credentials and ethical sourcing within A+ content, responding to consumer demand for transparency.
  • Dynamic A+ content personalization based on customer segments or browsing behavior, optimizing relevance and conversion rates (where platform capabilities allow).

Tools for A+ Content (Enhanced Brand Content)

  • WISEPIM: Centralizes product data, digital assets, and rich content, enabling efficient management and distribution of A+ content components across various channels.
  • Adobe Creative Cloud (Photoshop, Illustrator): Industry-standard tools for creating and editing high-quality images, graphics, and visual elements required for A+ content.
  • Amazon Seller Central/Vendor Central: The primary platform for directly uploading, managing, and monitoring A+ Content performance on Amazon.
  • Salsify/Akeneo: PIM and DAM solutions that help manage product information and digital assets, streamlining the collection and preparation of content for A+ pages.
  • Canva: User-friendly design tool for creating professional-looking graphics and layouts, especially useful for businesses without dedicated design teams.

Related Terms

rich product contentproduct detail page pdpmarketplace integrationdigital shelf optimization dsoproduct experience management pxmproduct content storytelling frameworkdigital shelf content requirementschannel specific content strategy

Also Known As

enhanced brand contentpremium product contentrich product description