E-commerce Dictionary

3D model management is storing, organizing and publishing product 3D files such as GLB and USDZ, each linked to the right SKU and channel.

A+ Content, formerly Enhanced Brand Content, is the Amazon feature that lets brand owners add image and text modules below the product listing.

AI-powered product content creation is the use of AI models to write product titles, descriptions, attributes and translations from your existing product data.

Alt-text accessibility management is the practice of writing, storing and checking alt text for every product image, so screen reader users and search engines understand them.

Asset transformation converts a master image or video into the sizes, crops and formats each channel needs, without changing the original file.

AR product visualization lets shoppers place a true-to-scale 3D model of a product in their own space through a phone camera before they buy.

Automated translation memory is a database of approved translated sentences that software reuses automatically when the same or similar text needs translating again.

Product content adapted to the rules and audience of one sales channel, such as a marketplace title, a feed field or a social caption.

A content delivery network (CDN) is a group of servers in many locations that stores copies of website files and serves each visitor from a nearby server.

A content editor in a PIM is the person who writes, checks, translates and completes product content such as titles, descriptions and attributes before it goes to sales channels.

A content gap analysis compares the content you have with the content your audience needs or competitors offer, to find missing topics, pages and product information.

Content governance is the set of roles, rules and processes that decide who creates, reviews, publishes and updates content, and to which standard.

A content model is a structured plan of the content types you manage, the fields each type has and how the types relate to each other.

Contextual product information is current product data adapted to where and how a shopper sees it, such as channel, device, language or location.

Cross-channel content consistency means a product shows the same core facts, such as name, specs, price and images, on every channel where you sell it.

Customer reviews and ratings are buyer feedback on a product: a star score plus a written review that helps other shoppers decide.

Digital asset management (DAM) is software for storing, tagging and distributing product images, videos and documents from one central library.

Digital asset rendition automation is software that creates the sizes and formats each channel needs from one master image or video, without manual editing.

Digital asset renditions are alternate versions of one master file, such as a product photo resized, cropped or converted for a specific channel or device.

Digital product asset management (DPAM) stores and links product photos, videos, 3D models and manuals to the right product, variant and channel.

The digital shelf is every online place where shoppers find your products; digital shelf content is the titles, images, specs, prices and reviews shown there.

Digital shelf content requirements are the rules each retailer or marketplace sets for product titles, images, attributes and descriptions before a listing goes live.

Dynamic product content is product information that changes automatically by context, such as channel, language, customer, stock or season, instead of one fixed text for everyone.

E-commerce product content guidelines are a written standard for product titles, descriptions, attributes and images, so every product page is consistent.

Generative AI for product descriptions uses large language models to write product copy from your product data, such as attributes, specs and keywords.

E-commerce image optimization makes product images load fast without visible quality loss, with the right format, size, file name and alt text.

An influencer-generated content (IGC) workflow is the process for briefing, collecting, checking, licensing and publishing photos and videos that influencers create for a brand.

Interactive product content is product media that shoppers can act on, such as 3D viewers, AR previews, configurators and clickable hotspots, instead of only looking at it.

Ecommerce localization is adapting your store and product content to a country or language, from translation to currency, units, sizes, payment methods and local search terms.

Media asset linking is connecting images, videos, manuals and other files to the right product or variant record, with their role, order and channel.

Media management is organizing, storing and distributing product images, videos and documents so every channel shows the right, current files for each product.

Product content is all the text, images and files that describe a product online, from title and description to specs, photos, video and reviews.

Product content analytics is measuring how product titles, descriptions, images and attributes affect traffic, conversion and returns, so you know which content to improve.

A product content audit is a structured review of product data and pages to find missing, wrong or inconsistent content across your site and other channels.

Product content automation uses rules, templates and AI to create, translate and adapt product titles, descriptions and attributes without writing each one by hand.

Product content distribution is sending product titles, descriptions, attributes, prices and images from one source to every sales channel, in each channel's format.

Product content governance is the set of rules, roles and checks that keeps product descriptions, specs, images and claims accurate and consistent on every channel.

A product content management system (PCMS) is a tool for creating, organizing and publishing the content that sells a product: descriptions, specs, images and other media.

Product Content Moderation is the process of reviewing and approving product information and user-generated content to ensure it aligns with brand guidelines, legal requirements, and quality standards. It maintains brand integrity and customer trust.

Product content optimization (PCO) is improving product titles, descriptions, attributes and images so products are found more often and convert better on every channel.

Product content performance is how well your product titles, descriptions, images and specs help shoppers find, understand and buy a product.

Product content scoring rates each product's data, such as titles, descriptions, attributes and images, against a set of rules and gives it a score that shows what to fix first.

A product template is a reusable structure that sets which fields, title pattern and description sections every product in a category must have.