PIM Roadmap

Definition

A PIM roadmap is a strategic document that details the planned progression of a PIM system over a specific timeframe, typically 1-3 years. It goes beyond the initial implementation to outline future enhancements, integrations with new systems (e.g., ERP, CRM, e-commerce platforms), expansion into new channels or markets, and improvements in data quality or workflow efficiency. The roadmap serves as a guide for stakeholders, aligning technology development with business objectives and ensuring the PIM system continues to meet evolving needs.

Why It's Important for E-commerce

For e-commerce, a PIM roadmap ensures that product information capabilities continuously evolve to support business growth and changing market demands. It helps prioritize investments, allocate resources effectively, and manage expectations among teams. A clear roadmap minimizes the risk of the PIM system becoming outdated or failing to support new sales initiatives, ultimately protecting the investment and maximizing the system's value over time.

Examples

• A retailer's PIM roadmap includes phases for integrating with a new marketplace, adding support for video assets, and implementing advanced data validation rules.
• A manufacturing company plans to introduce sustainability data attributes into its PIM over the next year, detailed in its PIM roadmap.
• The PIM roadmap for an international brand outlines the rollout of localization features for five new languages.
• An e-commerce business schedules quarterly PIM updates to enhance workflow automation and user experience based on its roadmap.

How WISEPIM Helps

• Agile Development Support: WISEPIM's flexible architecture and API-first approach support an agile PIM roadmap, allowing for phased feature rollouts and integrations.
• Scalability for Growth: As your roadmap expands to new markets or data types, WISEPIM scales to accommodate increasing volumes of product information and channels.
• Customizable Workflows: Adapt WISEPIM's workflows to support new processes outlined in your roadmap, such as specific data enrichment or approval stages.
• Integration Capabilities: WISEPIM offers extensive integration capabilities, making it easier to connect with new systems as dictated by your PIM roadmap.

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