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Product Bundles

Product Management1/5/2026Intermediate Level

A group of products sold together as a single unit, often at a discounted price.

What is Product Bundles? (Definition)

Product bundles are groups of several items sold together as one package. Customers usually pay less for the bundle than they would if they bought each item separately. This strategy helps businesses sell related products, such as a laptop paired with a mouse and a case. It also encourages shoppers to spend more during a single visit. Bundles can include physical goods, digital downloads, or services. A PIM system like WISEPIM manages a bundle as its own product. It has its own price, details, and stock level. This allows the system to track the bundle separately while still linking it to the individual items inside.

Why Product Bundles is Important for E-commerce

Product bundles are groups of related items sold together as a single package. They help online stores sell more by encouraging customers to buy items that complement each other. This strategy increases the average order value because shoppers spend more in a single transaction. Merchants use bundles to offer seasonal deals or combine hardware with subscription services. You can also include free add-ons to make a deal feel more valuable to the customer. Managing these bundles correctly ensures that prices and stock levels stay accurate for every item in the set. Tools like WISEPIM keep this product information consistent across all your sales channels.

Examples of Product Bundles

  • 1Sell a fitness tracker together with a one-year app subscription.
  • 2Combine a laptop, a backpack, and school supplies into one back-to-school package.
  • 3Group a gaming console, an extra controller, and a popular game as a single set.
  • 4Package a digital camera with a compatible lens and a protective carrying bag.
  • 5Sell a desk, an office chair, and computer accessories as a complete workspace kit.

How WISEPIM Helps

  • Bundle Creation lets you build and organize product groups through a simple dashboard.
  • Dynamic Pricing calculates the total cost of a bundle automatically using the prices of individual items.
  • Inventory Management monitors stock levels for the whole bundle and updates individual item counts in real time.
  • Channel Availability gives you control over which webshops or marketplaces show your bundles.
  • Bundle Promotions helps you set up special deals and discounts to encourage customers to buy sets.

Common Mistakes with Product Bundles

  • Retailers often build bundles that customers do not actually want. If shoppers do not see the value, they will not buy the package.
  • Failing to sync stock levels can lead to selling bundles with missing items. If one part of the kit is out of stock, you cannot ship the order.
  • Many stores do not clearly show the savings or benefits of a bundle. Shoppers often ignore deals if they cannot see the value right away.
  • Creating bundles with too many options or weird pairings confuses customers. Simple sets usually perform better than complex ones.
  • Some businesses do not track how well their bundles perform. Without this data, you cannot improve your pricing or pick better products for the kits.

Tips for Product Bundles

  • Check what customers often buy together to create bundles that people actually want.
  • Use clear descriptions and photos to show customers the total value and savings of the deal.
  • Use WISEPIM to link bundles to their individual parts so your inventory levels stay accurate.
  • Offer different choices like starter kits or gift sets to appeal to more shoppers.
  • Test different prices and product mixes often to find out what sells best.

Trends Surrounding Product Bundles

  • AI-driven dynamic bundling: AI analyzes real-time customer behavior and purchase history to suggest personalized and highly relevant product bundles.
  • Automated inventory and pricing management: PIM systems integrate with ERP/OMS to automatically adjust bundle availability and pricing based on component stock levels and market demand.
  • Sustainability-focused bundles: Curating bundles of eco-friendly products or offering packaging-optimized bundles to appeal to environmentally conscious consumers.
  • Headless commerce flexibility for bundles: Decoupled front-ends allow for more creative and personalized presentation of bundles across various customer touchpoints without backend limitations.

Tools for Product Bundles

  • WISEPIM: Centralized management of product bundle definitions, component relationships, pricing rules, and channel-specific bundle configurations.
  • Shopify: E-commerce platform that offers native or app-based solutions for creating and managing product bundles and discounts.
  • Magento: Robust e-commerce platform with advanced capabilities for defining complex product bundles, grouped products, and kits.
  • Akeneo: PIM system for enriching and organizing product data, including detailed information for individual components within a bundle.
  • Salsify: Product Experience Management (PXM) platform that helps manage rich product content for bundles across various sales channels.

Related Terms

upsellingcross sellingpromotionsdiscountsproduct configuration

Also Known As

Product PackagesProduct KitsProduct CombinationsProduct Bundling