E-commerce Dictionary
Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.
All Terms
Attribute Group
A logical collection of related product attributes that simplifies data entry, management, and display within a PIM system.
Attributization
Attributization is the process of defining, assigning, and managing attributes to products to describe their characteristics, features, and specifications consistently.
Category Management
Category management is the strategic process of grouping products into logical categories to optimize their performance, customer experience, and profitability across sales channels. It involves defining product assortments and marketing strategies.
Circular Product Identity
A digital record tracking a product's journey from raw materials to end-of-life, enabling transparency, repairability, and recycling in a circular economy.
Digital Catalog
A digital catalog is an electronic version of a product catalog, offering interactive features and rich media for an enhanced online browsing experience.
Ethical Product Data
Information related to a product's ethical sourcing, production, labor practices, and social/environmental impact, crucial for conscious consumers and compliance.
Marketing Attributes
Marketing attributes are product characteristics designed to highlight benefits, drive engagement, and differentiate products for promotional purposes.
Product Assortment
A product assortment refers to the complete collection of products a business offers for sale, categorized by product lines, types, and varieties.
Product Bundles
A group of products sold together as a single unit, often at a discounted price.
Product Bundling & Kitting
Product bundling is selling multiple products as a single package for one price, while kitting combines individual components into a new, sellable SKU. Both are strategies to increase average order value.
Product Categorization
Product categorization is the process of organizing products into logical groups and sub-groups based on their characteristics, purpose, or target audience.
Product Fact Sheet
A product fact sheet is a concise document summarizing key features, specifications, and benefits of a product, often used for internal sales, marketing, or B2B communication.