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Product Bundling & Kitting

Product and catalog managementIntermediate Level

Product bundling sells several existing items as one offer at one price; kitting assembles components into a new product with its own SKU.

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What is Product Bundling & Kitting?

Kitting and bundling are two ways to sell several products together. Product bundling groups existing items into one offer at one price, such as a laptop with a mouse and a case. Kitting assembles components into a new, ready-to-ship product that gets its own SKU. The difference is in operations. A bundle is usually a virtual grouping: the items stay in stock separately and are picked together when an order comes in. A kit is often assembled before the order, so the warehouse holds finished kits as well as loose parts. Both need clean product data: a clear list of components, a price, a description that names every item, and images that show the full set. Bundles are mainly used to raise order value; you can check the effect on your basket size with the average order value calculator.

Why Product Bundling & Kitting matters for e-commerce

Product bundling and kitting help shoppers buy everything they need in one step and help webshops sell more per order. A bundle makes a related purchase easy; a kit turns separate parts into one product that is simple to ship. The weak spot is data. If a bundle description misses a component, or a kit is still listed while one part is out of stock, you get questions, cancellations and returns. Keeping one record per bundle or kit, with its components, price and images, makes the offer the same on every channel.

Examples of Product Bundling & Kitting

  • 1Type: Bundle, Offer: Home office set with laptop, mouse and laptop sleeve, SKU: Bundle SKU that links to three existing SKUs
  • 2Type: Kit, Offer: DIY shelf kit with boards, screws and instructions, SKU: One new SKU, packed in the warehouse before sale
  • 3Type: Mixed bundle, Offer: Coffee machine with two bags of beans and a mug, SKU: Items also sold separately
  • 4Type: Build-your-own bundle, Offer: Any three skincare products for a fixed price, SKU: Customer picks from a set list
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How WISEPIM Helps

  • Separate records for bundles and kits: Store each bundle or kit as its own product in WISEPIM, with a title, description, images and identifier, next to the single items.
  • Clear component data: Use attributes to record which items and quantities a bundle contains, so every channel gets the same list.
  • Channel-ready content: Write bundle descriptions with AI enrichment and send them to connected shops, so the offer reads the same everywhere you sell.

Common mistakes with Product Bundling & Kitting

  • Not showing the value. Shoppers skip a bundle when they cannot see the saving or the convenience.
  • Grouping products that are rarely used together, so the bundle does not match a real need.
  • Offering too many bundle options, which makes the choice harder instead of easier.
  • Not tracking bundle sales and margins, so you cannot tell which offers work.
  • Keeping a kit or bundle online while one component is out of stock.

Tips for Product Bundling & Kitting

  • Use your order data to find products that customers already buy together.
  • Show the saving or the convenience of the bundle near the price.
  • Give every kit its own SKU; the SKU generator helps you keep codes consistent.
  • Test a few combinations and prices, and keep the ones that sell with a healthy margin.
  • Show every item of the bundle in the images and name each one in the description.

Trends around Product Bundling & Kitting

  • Recommendation engines that suggest bundles based on what similar shoppers bought.
  • Build-your-own bundles where shoppers pick items from a set list at a fixed price.
  • Subscription boxes that need recurring kitting with changing contents.
  • Bundles designed to cut packaging, such as refill sets shipped in one box.
  • Bundles defined once and offered on several channels, including marketplaces.

Tools for Product Bundling & Kitting

  • WISEPIM: Keeps product data for single items, bundles and kits in one place and sends it to connected shops.
  • Shopify: Offers bundle features and apps for creating bundles in your store.
  • Magento (Adobe Commerce): Has a native bundle product type for configurable sets.
  • Akeneo: PIM system that can model bundle components as product data.
  • Salsify: Product experience platform for managing content for sets and bundles.

Related Terms

Attribute GroupAttributizationCategory ManagementCircular Product IdentityCountry of OriginDigital Catalog

Also Known As

product bundlesproduct kitsproduct setsbundle and kit fulfillment

Frequently Asked Questions

Product bundling means selling two or more products together as one offer, usually at a lower price than buying each item separately. Common forms are pure bundles (only sold as a set), mixed bundles (items also sold alone) and build-your-own bundles. The goal is a larger order and an easier buying decision.

Bundling is a sales decision: you group products into one offer, and the items usually stay separate in stock until an order comes in. Kitting is a fulfillment step: you assemble the components in advance into a new product with its own SKU. A bundle can be created in your shop in minutes; a kit needs warehouse work and stock for the finished kit.

When you sell a kit, you need stock of the finished kit, and assembling it reduces the stock of each component. Bundles are picked at order time, so their availability depends on the lowest stock of any item in the bundle. In both cases your inventory system must know which components belong to which bundle or kit.

Start with products that customers already buy together, based on your order data. Combine a main product with accessories or consumables that make it more useful. Keep the bundle simple and show the saving or convenience clearly on the product page.

Give each bundle or kit its own title, description, price, images and identifier, and list every component with its SKU and quantity. The description should name what is included, so shoppers and marketplaces see exactly what they get.

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