Product bundling is selling multiple products as a single package for one price, while kitting combines individual components into a new, sellable SKU. Both are strategies to increase average order value.
Product bundling is a sales method where you group several different items together to sell them as one unit. Customers usually receive a discount for buying the bundle instead of purchasing each item separately. This strategy helps businesses sell more items in a single transaction and increases the total order value. Kitting is a similar process where you combine individual parts to create a brand new product with its own unique SKU. Unlike a bundle, a kit is often pre-assembled and sold as a single finished good. Both strategies require precise management of inventory and product data. Tools like WISEPIM help track these relationships by linking the main kit or bundle to its specific components.
Product bundling and kitting are sales strategies that group multiple items together into a single package. Bundling combines related products, like a laptop sold with a mouse and a case. Kitting often involves pre-assembling separate parts into a new unit before shipping. These methods make shopping easier by offering complete solutions in one click. Customers often get a better price, while businesses sell more items per order. A PIM system manages these groups by tracking the individual parts and their stock levels. This prevents you from selling a bundle if one item is missing. WISEPIM ensures that these combined SKUs show accurate descriptions and prices on every sales channel. This keeps your inventory and fulfillment processes running smoothly.
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