Product Bundling & Kitting
Product bundling is selling multiple products as a single package for one price, while kitting combines individual components into a new, sellable SKU. Both are strategies to increase average order value.
What is Product Bundling & Kitting? (Definition)
Product bundling is a sales method that groups several different items together to sell them as one unit. Customers usually get a discount for buying the bundle instead of each item separately. This strategy helps businesses sell more products in a single transaction. It also increases the average order value. Kitting is a process where you combine individual parts to create a new product with its own unique SKU. Unlike a bundle, a kit is often pre-assembled and sold as a single finished good. For example, a camera kit might include a camera body, a lens, and a tripod sold together. Both strategies require accurate inventory and product data. WISEPIM helps you track these relationships by linking the main kit or bundle to its specific components.
Why Product Bundling & Kitting is Important for E-commerce
Product bundling and kitting are ways to sell several items together as one package. Bundling combines related products, such as a laptop sold with a mouse and a case. Kitting usually means putting different parts together into a new set before you ship them. These methods make shopping faster because customers find everything they need in one click. Customers often save money, and businesses sell more products in every order. A PIM system manages these groups by tracking each part and its stock level. This stops you from selling a bundle if one item is out of stock. WISEPIM ensures these combined SKUs show the right descriptions and prices on every sales channel. This keeps your inventory and shipping processes running smoothly.
Examples of Product Bundling & Kitting
- 1An electronics store sells a laptop, monitor, and keyboard as a single "home office bundle." This set costs less than buying each item separately.
- 2A furniture store sells a "DIY shelf kit" using one product code (SKU). The package includes all the wood, screws, and instructions needed to build the shelf.
- 3A coffee brand sells a "starter kit" with a machine, coffee pods, and a mug. This bundle gives customers everything they need to start brewing in one purchase.
How WISEPIM Helps
- Manage bundle components: WISEPIM links individual items to their bundles. It tracks stock levels and prices for both single products and kits to keep your data accurate.
- Automate SKU generation: The system creates new SKUs and product details for your kits automatically. This saves time and reduces errors from typing data by hand.
- Consistent bundle content: WISEPIM keeps bundle descriptions and images the same across all sales channels. This ensures customers see the correct information and photos everywhere you sell.