E-commerce Dictionary
Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.
All Terms
ASIN (Amazon Standard Identification Number)
An ASIN (Amazon Standard Identification Number) is the unique 10-character code Amazon assigns to each product in its catalog.
Channel Adaptation
Channel adaptation is changing the same product data so titles, attributes, images and categories meet the rules of each sales channel.
Channel Content Adaptability
Channel content adaptability is how easily your product content can be adapted for each sales channel without rebuilding it from scratch.
Channel Content Optimization (CCO)
The continuous process of tailoring and refining product content specifically for each distribution channel to maximize engagement, conversion, and visibility.
Channel Management
Channel management is planning, running and measuring the sales channels you sell through, from your webshop to marketplaces and social shops.
Channel-Specific Attribute Requirements
Channel-specific attribute requirements are the product fields and value formats each marketplace or ad channel demands before it accepts a listing.
Channel-Specific Content Adaptation
Channel-specific content adaptation means rewriting product titles, descriptions, images and attributes so each sales channel gets content that fits its rules and its shoppers.
Channel-Specific Data Requirements
Channel-specific data requirements are the fields, formats and rules each sales channel, such as Google Shopping, Amazon or bol, demands before it will list your products.
Content Syndication
Content syndication in ecommerce is sending product titles, descriptions, attributes and images from one source to retailers, marketplaces and comparison sites in each channel's format.
Data Syndication
Data syndication is sending product information from one central source to webshops, marketplaces and retailers, in the format each channel requires.
Data Syndication Platform
A data syndication platform is software that sends product data from one source to many sales channels and formats it to each channel's rules.
Data distribution
Data distribution in e-commerce is sending product data from one central source to every webshop, marketplace and feed you sell through.
Data feed management
Data feed management is creating, optimizing and maintaining the product feeds you send to shopping channels, marketplaces and comparison sites.
Digital retail readiness
Digital retail readiness is the state in which a product, with complete data, images and pricing, meets the requirements of the online channels where it will be sold.
Dynamic Creative Optimization (DCO)
Dynamic creative optimization (DCO) is ad technology that assembles each ad from a template and a product feed, choosing images, copy and prices per viewer.
E-commerce Channel
An e-commerce channel is any online place where you sell products, such as your webshop, a marketplace, a social shop or a price comparison site.
E-commerce Platform Integration
Ecommerce platform integration is connecting your online store platform to other systems, such as a PIM, ERP or marketplace, so products, stock and orders move between them automatically.
Marketplace Compliance
Marketplace compliance refers to adhering to the specific rules, policies, and legal requirements set by online marketplaces for product listings, data, and seller operations. Failure to comply can lead to penalties or account suspension.
Marketplace Integration
Marketplace integration connects your store or product system to online marketplaces, so listings, prices, stock and orders sync without manual work.
Multi-channel retailing
Multi-channel retailing is selling the same products through several separate channels at once, such as a webshop, marketplaces, social shops and a physical store.
Product Content Syndication Network
A product content syndication network is an ecosystem of interconnected platforms and partners that facilitate the distribution of product information to various channels.
Product Data Syndication Standards
Product data syndication standards are shared formats and rules, such as GS1 GDSN, BMEcat and ETIM, for exchanging product data between suppliers, retailers and channels.
Product Feed
A product feed is a structured file (XML, CSV or TSV) that lists each product's ID, title, price, stock, link and image so channels like Google Shopping can list it.
Product Information Delivery
Product Information Delivery refers to the process of effectively transmitting product data from a PIM system to various sales channels and customer touchpoints. It ensures consistent and accurate product content reaches the right audience at the right time.
Product Information Portal (PIP)
A product information portal (PIP) is a login-protected website where resellers, partners and internal teams find approved product data, images and documents.
Product Information Sharing
Product information sharing is sending accurate product data, such as specs, prices and images, to retailers, distributors and marketplaces in the format each one needs.
Sales Channel
A sales channel is any route through which a business sells to customers, such as a webshop, marketplace, physical store, wholesaler or sales team.
Social Commerce Integration
Social commerce integration connects your product catalog to social platforms such as Instagram, Facebook, TikTok and Pinterest so shoppers can find and buy products there.